This Is Why The Right Customer Retention Tactics Consistently Produce Bankable Results!
Have you also noticed how consistently and strategically implementing the right customer retention tactics. Can and definitely will lead to a ton more gross profits on both the initial front and back end of your long term sales funnel.
Because you already know and realize it typically cost you or your major competitors on average 500% more to acquire your first time customer. Right? And by extension. When all you and your competitor do is settle for their first purchase.
And then sit back and reactively wait on them to return on their own. Instead of offering them ongoing incentives, (aka) ethical bribes to compel them and their professional and personal inner circles to constantly do so as well.
For literally pennies on the dollar. And with indirect or direct access to the right power networks. A whole lot of commerce both on and offline can and will take place very quickly. As you or your major competitors are about to discover.
Do You Also Agree Customer Satisfaction And Retention Should Definitely Be Or Become Job One?
Case in point. Let’s say your women-s cosmetic distributorship sells some of the most popular, lower, mid and higher level women-s perfumes. And your lower end 32 oz. bottles usually sell for $189 dollars each.
And your actual hard cost are about $95 dollars or X. And since you want to inexpensively get the word out in a major way. Both on and off of social media. You turn to the tried and true method. Huh?
Good ole word of mouth (and mouse.). Case in point. You or your major competitors originally approach two of the major players in the multi billion dollar a year wedding industry. Huh?
First you approach the bribe in upcoming local weddings. And allow her to sample one of your most popular perfumes. Whichever one she ultimately chooses. You do a sort of A/B split offer.
Practically Every Body Has A Personal And Professional Network! (Butt Not Every Body Knows How To Strategically Leverage Them!
1.) Potential offer # one: First. Simply for her joining your opt in email or text message list. They automatically get a 32 oz. bottle of the perfume of her choice. At your actual hard cost.
2.) Potential offer # two: Simply for letting her bridesmaids, (come to you or your competitors store) and dragging a friend with them whose at least 18. Before the handwritten date on your extremely time sensitive gift certificates expire.
For an extremely limited time they get to purchase a 64 oz. bottle of any fragrance you have in stock. And save 10% off. However, simply for joining either your opt in email or text message list.
They automatically have the exclusive right for an extremely limited time to purchase a 64 oz. fragrance of their choice at your actual cost. Say what?
Now remember these eight or X number of bridesmaids know at least 25 other local ladies each. (Right?)And these include their current, ex and future co-workers. Or current and future employees.
Their current and future neighbors. Their siblings and besties (BFF’s) etc.
More Than You Realize Or Currently Appreciate Great Marketing Ideas For Small Business Owners Or Service Providers Are Right Under Your Nose!
Think about the massive word of mouth and mouse explosion, which will definitely take place. Once these local bridesmaids get back to their jobs or place of business.
They’ll be showcasing one of you or your major competitors best selling/smelling fragrances. So you know at least some of the women they come in contact with, will definitely want to know all of the exciting details, right?
Which is why you or your major competitors gives each bridesmaids ten or X number of your extremely time sensitive gift certificates. And they’re made aware. As soon as at least three of the gift certificates are redeemed before they expire.
The recipients who simply prints their name and best number on side B of them. They automatically get to purchase a 64 oz. bottle of one of your best selling fragrances. And only pay your actual hard cost. Instead of the typical retail price of $389 or X amount of dollars.
And of course as long as the gift certificate holders drag a friend with them whose at least 18. They get to purchase a 32 oz. bottle at your actual hard cost.
This Is Why It’s Crucial You Create A Customer Acquisition And Retention Strategy!
Remember the vast majority of your major competitors are content (for now!) to spend (more like waste!) outrageous sums of money on dismally performing, traditional ad or promotional campaigns.
You on the other hand. Already realize it doesn’t take a huge advertising or huge promotional budget in order to make a good impression. Say for example. Since you already know your ideal female customer has a total lifetime customer value metric of somewhere between $400- 4,500 dollars.
Give or take over the next five to seven year period. And with 65-80% of it being gross profit. You or your major competitors can probably afford to invest $50- $75 dollars to spring for X number of pizzas, barbecue wings and two -two liter sodas.
And have them delivered to each bridesmaids job or place of business. Plus include ten or X number of extremely time sensitive gift certificates to your shop.
These Incredibly Simple Customer Retention Ideas Can And Definitely Will Put You Or Your Major Competitors Over The Top!
Think about what their co- workers, employees or current and future vendors will think when they discover you or your major competitors are behind sending the pizzas. (Or great tasting barbecue ribs and wings during the summer.)
And during the both the summer and winter months. You or your major competitors will reach out to one of your areas top gourmet coffees shops. Whose one of your top JV (Joint Venture) or cross promotional partners.
And provide them with a twenty pound bag of extremely great tasting gourmet coffee. Which you know they’ll share with someone. Right? Plus during the brutally hot summer months. You or your major competitors will also provide 48 case ice teas drinks for the bridesmaids to both pass out and enjoy themselves as well.
Again as word continuously spreads both on and off of social media. You or your major competitors continuously receive massive free residual word of mouth and mouse exposure. For literally pennies on the dollar. Correct?
Any questions as to why the right customer retention tactics definitely produce some bankable results?
Are You Finally Gonna Take The Time To Invest In A Market Tested Customer Retention Plan?
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