This Is Why Systematically Building Trust And Credibility Is A Potentially Valuable Marketing Asset!
When it comes to you systematically building trust and credibility especially long term. What’s your current strategy? Or “how” do you plan on going about it from now on?
Clearly you already know or have a pretty good idea “what” systematically building credibility can and will do for you, correct? Stop and think about what happens practically any time an extremely close relative, bestie or trusted co-worker or associates recommends a? Take your pick.
A movie, dentist, a local day care provider. A personal trainer, a CPA, CFP, a baby sitter, a plumber, a local auto mechanic, a realtor, an Insurance agent, a hair dresser or nail salon owner, a local bakery etc,
The main point being. Those you trust and vice versa. when you and I either recommend or something or someone i recommended to us. The odds go way up we’ll ultimately do business with them, don’t you agree?
Have You Ever Wondered How To Increase Credibility? (Without The Need For Extremely Deep Pockets!)
Sure you can reach deep into your pockets and start running ads. But of course the more paid ad campaigns you you run. The higher your risk becomes on having some or all of your campaigns temporarily or permanently shutdown, correct? The gurus and guruettes almost never talk about the percentage of their paid ad campaigns which routinely get temporarily or permanently shutdown. (Wonder why?)
And “if” for whatever reasons you’re still not building your very own opt in email list. Entrepreneur where’s this gonna leave you should any or all of you paid ad accounts get temporarily or permanently shutdown?
The other critically important thing is this. When you and I initially run a paid ad campaign. (especially on social media.) You’re basically temporarily getting in front of glorified strangers. In terms of them knowing anything meaningful about your business or service.
For just a moment put yourself in their shoes. You’re just about to sit down to either watch a movie or eat a much anticipated dinner. The door bell rings unexpectedly. You open the door and there stands a man or woman whose a complete stranger trying to sell you something. (Who saw that coming.)
Which more than likely you have absolutely little or no current interest in. What are the odds of you inviting them in and buying something from a glorified stranger you just met?
This Is How And Why building Long Term Credibility Helps You Or Major Competitors Systematically Grow Your Business!
Are you familiar with mega successful blogger and Internet marketing strategist Jon Morrow? He currently runs one of the most popular and successful blogs online called smartblogger.com
His blog currently has a DA (Domain Authority) of 79. So a Domain Authority ranking of “79” out of a possible 100. This means Jon’s authority blog routinely generates hundreds of thousand of unique visitors month in and month out.
And of course he constantly receives more than his fair share of requests for guest blogging opportunities. (And even though he doesn’t currently accept in paid advertising offers. You can bet tons of major brands throughout the world have asked about running paid ad campaigns on his site.)
Checkout the screen shot image below of his blogs current Domain Authority ranking.
This Is Why Systematically Building Trust And Credibility Is A Potentially Valuable Marketing Asset!
Entrepreneur Why Spend A Fortune Just Using Potentially Expensive Traditional Advertising Methods? (When You Can Strategically Market Or Promote!)
So what some of you may not know is. Jon has or he had a “guest Blogging Certification course. And it contains seven modules with 5-9 lessons per module. And at the end you must pass a not exactly easy test.
And as long as you score a 70. Jon will grant you a “Guest Blogging” Graduation Badge. (Similar to the screen shot image you see below.)
This Is Why Systematically Building Trust And Credibility Is A Potentially Valuable Marketing Asset!
Credibility Building Is Definitely A Marketable Asset! (Which You Can Systematically From Now On!)
So as Jon has systematically built his brand and credibility over time. Then he creates a rather intensive ” Guest Blogging” certification course. And every current and future graduate like myself get to waive it around and leverage Jon’s constantly growing trust and credibility factors.
How cool is that? How many other online marketers who routinely publish fresh, relevant, ‘how to” problem solving blog content as often as I do. Get to showcase their ” Guest Blogging Certification Badge” as often as they like.
Because remember as my current and future visitors “discover” my blog content. They may need or want a potential gust blog writer, correct? Or maybe they want to do some type of strategic cross promoting. Because maybe they (or you!) have the skills, expertise and technology to blast my content all over social media.
In exchange for me periodically writing content on their relevant blog. not a bad arrangement, right? This is just a small sample of “why” systematically building trust and credibility is potentially valuable marketing asset. Don’t you agree?
P.S. Now as is customary during this part of our show. Please share your extremely valuable comments (in the comments section below)
that you can apply to your business, product or service in the next 30 days or less!
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Extremely important note: And if by chance, you happen to know any of the lesser known podcasters,(or radio show host)
who also target small business owners, service providers or aspiring startups entrepreneurs etc.
And they’re pro-actively looking for potential guest speakers. Please don’t hesitate to-either- pass their name and contact information directly
to me or vice versa! Thanks!
(Click the link just below, and watch the first video at the top of the page, if you’d like to see the entire 33 minute replay, of a guest podcast on
marketing your small business or service. I Recently appeared on.)
(And speaking of you consistently generating some type of reliable passive income. This may just be what you need right now. Click the link to
to “discover” the real secret of the ultimate insiders.)
And be sure you grab your explosive free 22 step small business marketing idea kit series, because it will help you increase your gross profits by
as much as 25% in the next 90 days or less.
And help you master your effective communication in marketing skills.(No matter what your particular niche market is.) It’s a $97 dollar value and it’s FREE! Please note some links on this page are affiliate (income producing) links.
