This Is Why Some Form Of Opportunistic Marketing Is Definitely A Must! Part Two
Hopefully after initially reading part one of this ongoing series. You too now have a much deeper appreciation and much deeper understanding of “why” you definitely need to add some type of long term opportunistic marketing strategies and tactics to your marketing tool kit.
Would you not agree? Because no matter which the direction your local economy is currently headed in.
There are literally tons of previously untapped marketing opportunities for you or your major competitors to leverage. Some you can and probably use just to initially break even on the initial front end.
And like a lot of other extremely marketing savvy entrepreneurs. Turn the majority on your long term gross profits on the back end. Or in some cases you can profit on both the front and back end of your sales funnel. Take a closer look and you be the ultimate judge.
Entrepreneur Constantly Utilize The Various Assets Or Resources Needed For Building Your Business Or Service!
Case in point. Take the CPA in the example from part one. Or CFP (Certified Financial Planner.) They could be the one who actually JV (Joint Venture) partners with the four or X number of non directly competing local business owners or service providers.
And have the car wash owners employees pass out the sealed envelops. Which as you recall from part one. The outside of the envelop has written on it. In big, bold red letters music legend Stevie Wonder couldn’t miss. “You definitely deserve this!”
Obviously it’s definitely not going to take long for the envelop to be ripped open, correct? And to start they may initially have the following five or X number of non directly competing vendors.
Extremely time sensitive gift certificates inside. 1.) An extremely time sensitive ‘bounce back” offer from the car wash owner. 2.) An extremely time sensitive discount coupon for a local women’s deluxe facial treatment center.
The ladies come alone and they only 10 or X% off the current retail price at the time of the redemption.
But simply for dragging a female friend with them. Both ladies get their deluxe facials for free. And since this is a 447 dollar value for each. This particular offer is worth $94 dollars.
Some Type Of Strategic Partnering Is Definitely A Proven Strategy For Systematically Scaling Your Business Or Service!
3.) And for both the guys and gals, an extremely time sensitive, two sided market tested discount coupon from a local, non franchised retail appliance center. Side (A.) invites the recipient to join the retailers opt in email list. So they can enter their monthly free drawing. For their chance to win a state of the art 75 inch flat screen TV.
And side (B.) alerts them to come to retailers store before the ten or X day expiration date window expires. They come alone and they save 10 or X% off up to $200 or X number of dollars.
But simply for dragging a friend with them whose at least 18. Before the ten or X day expiration date window expires. They automatically save up to 40 or X% off up to $2,000 or X amount of dollars.
And as long as their friend also joins the retailers list before they leave their store that day. They automatically save up to 30 or X% off up to $1,000 or X amount of dollars.
Just Be Open And Watch Your Long Term Marketing Possibilities Start Steadily Multiplying!
4.) An extremely time sensitive offer to save X% off from a local upscale restaurant. They definitely save more simply by dragging a spouse, colleague, neighbor, co-worker or in-law etc. As long as they’re at least 18.
5.) Here’s the real reason an extremely marketing savvy CPA or CFP might at least inexpensively test the above mentioned marketing strategies or tactics.
Also included in the sealed envelop. Is a market tested, direct response type of one or two sided business and or index card from either the CPA or CFP. Basically the card initially invites both owner of the high end vehicle. Or anyone else they ultimately share the card with.
They’re invited to watch a 90-120 minute webinar recording. Demonstrating how to? Either to legally save a ton of money on their taxes. Or strategically grow their wealth with fairly limited risk. Using this or that etc.
Or legally protecting their assets from the IRS.
This CPA or CFP just paid for their car wash and wax of their rather expensive vehicle. Which was totally unexpected, correct? It’s guaranteed a certain percentage of them will not only watch the entire lead generating webinar presentation. But some of them will not only become customers and ultimately become long term clients.
But they’ll constantly brag to whomever from now on. Wouldn’t you? Me too. So for those and other reasons entrepreneur. Are you now starting to fully appreciate “why” some type of opportunistic marketing.
Should definitely be part of your long term marketing mix?
Entrepreneur Don’t Focus On The Direction Of Your Local Economy! (Instead Focus On You Can Over Deliver For Your Customers Or Clients!)
P.S. Now as is customary during this part of our show. Please share your extremely valuable comments (in the comments section below)
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