(And Can Definitely Serve As A Springboard Up In Your Particular Niche!)
Hopefully after initially reading and re-reading part one of this ongoing series. And hopefully at least watching the featured video at least a few times as well.
You have a much better appreciation of why knowing your numbers definitely tips in the deck in your favor. It helps you and or your major competitors create previously untapped marketing opportunities and or possibilities. Hopefully you agree?
And thank goodness it doesn’t really matter “what” direction your overall local economy is moving in. Because discovering how to systematically structure win/win arrangements.
With other local, non directly competing vendors. Can and definitely will help your daily, weekly or monthly income potentially explode. Don’t you agree?
Wanna Know The Real Reasons Why Consistently Generating Referrals For Literally Pennies On The Dollar! (Has Never Been Easier?)
Fellow profit seeking entrepreneur. Hopefully you do or soon will! Be able to fully appreciate “how” and consistently generating a flood of brand new quality referral business. Is massively more profitable than constantly paying for outrageously expensive, traditional ad or promotional campaigns. Don’t you agree?
Primarily because when you and I run traditional ads. Initially your/our carefully selected target market. Literally has no idea whatsoever who you/we are, correct?
At least in the very beginning. And since there’s already a ton and a half of traditional advertising noise to constantly compete with. (Don’t you agree?) Entrepreneur unless your corporate pockets are extremely deep. 😀 And your traditional advertising/promotional patience is even deeper.
You like the vast majority of others who initially attempt any type of traditional paid ad campaigns. On or off of social media. Quickly discover it’s definitely not all peaches and cream. 😀
It’s Definitely Okay To Laser Focus On proven Income Generating Activities!
For just a moment. Imagine a perennial high income earner or earners in your immediate local area. Who are huge NFL fans. And sadly even their particular team didn’t make it to the big show, (aka) The Super Bowl this particular year.
(Otherwise they might have gone to see the game live. 😎 So they’re going to host a Suer Bowl party at their house and or swanky rental property. 😀
So they invite at 15-25 guests. To initially hang out around their pool. And you just happen to be either. The solo or co-owner of one of your areas non franchised retail appliance centers.
Hopefully your creative marketing mind is literally exploding with potential, previously untapped marketing strategies and tactics. You can and definitely should at least inexpensively test. Before discarding them completely.
So imagine at least testing this first positive word of mouth and mouse generating marketing tactic. You let the professional have their choice. Of ‘how” they wish to allocate $400 or X amount of dollars in food credits. 😀
Do they want $200 dollars worth of pizza and wings. (The professional provides their own booze! 😎 And the remaining $200 dollars in barbecue wings and side orders etc.
And you (and or!) your major competitors just also happen to include X number of extremely time sensitives, 1st time customer only discount certificates in the delivery.
The Better You Cater To Them! (The Quicker And More Often They’ll Help Spread The Word About Your Awesome Products And Services!)
The professionals guests are munching down on some of your areas best tasting gourmet pizza and wings etc. Or some of your areas best tasting barbecue.
(And betting like crazy on the outcome of the game as well, right? 😎 ) But wait there’s even more! Before hand, you arrange for the professional to have at least two free drawings. (Say what?) The 1st drawing has every female who’s at the party
Whose at least 18. The host of the Super Bowl party has them write their first and last name on an index card. And drops it into either a hat or bowl or something.
Let’s Systematically Take Things To The Very Next Level Or Two!
Them they blind fold a female. And have her reach into the box and draw out one index card. Hopefully someone there is marketing astute enough to be video taping this! So it can later be uploaded to the professionals Facebook page! 😀
This 1st grand prize winning female. Is told to immediately call a local, non franchised local florist the following Monday. To get the specific details for her to have her gourmet flowers and other goodies.
Either sent directly to her job. Place of business or home. (Preferably their job or place of business, right?) The professional automatically sends the contact at the retailer. The 1st grand prize winners name and best phone number.
So retailer can do something extra nice for the 1st grand prize winner too! (On top of buying them a vase of gourmet roses!) Hopefully to this you can appreciate how and why knowing your numbers definitely makes sense, right?
Because if you don’t know what your ideal customers total lifetime customer value metrics are. You can’t possibly know what you can or can’t realistically afford to acquire a first time customer, right?
You paid customers and clients pretty much know “how” this story ends, correct? 😀
Don’t Or Stop Letting Your Lack Of Income Be A Direct Result Of Your Lack Of Basic Knowledge!
P.S. Now as is customary during this part of our show. Please share your extremely valuable comments (in the comments section below) that you can apply to your business, product or service in the next 30 days or less!
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Extremely important note: And if by chance, you happen to know any of the lesser known podcasters, (or radio show host) who also target small business owners, service providers or aspiring startups entrepreneurs etc.
And they’re pro-actively looking for potential guest speakers. Please don’t hesitate to-either- pass their name and contact information directly to me or vice versa! Thanks!
(And be sure you head over to Spotify.com and setup your free account. This way you can listen to my podcast “The Marketing Minute” and leave me a greatly appreciated 5 star review. Provided you honestly feel it warrants it. Thanks!)
(Click the link just below, and watch the first video at the top of the page, if you’d like to see the entire 33 minute replay, of a guest podcast on marketing your small business or service. I Recently appeared on.)
(And speaking of you consistently generating some type of reliable passive income. This may just be what you need right now. Click the link to “discover” the real secret of the ultimate insiders.)
And be sure you grab your explosive free 22 step small business marketing mastery kit series, because it will help you increase your gross profits by as much as 25% in the next 90 days or less. (Provided you’ll consistently implement as instructed.)
And help you master your effective communication in marketing skills.(No matter what your particular niche market is.) It’s a $97 dollar value and it’s FREE! Please note some links on this page are affiliate (income producing) links.
