Honestly,are you (for whatever reasons) deathly afraid of (either) being video or audio recorded? Are you sure? Have you ever done either one? The reason why I ask you.
Is because while I definitely don’t know about other parts of the world. But in America. Survey after survey has revealed. The average American, (which definitely) includes extremely hard working entrepreneurs of all shapes and sizes. Be they small to mid size business owners or service providers.
Get this? They rate fear of public speaking above fear of dying. Say what? Nod your head cadets because it’s true. Translated: If podcasting or strategic guest podcasting is sill not part of your long term game plan.
Both you and your major competitors are potentially missing out on a steadily growing marketing goldmine. Because for literally pennies on the dollar strategic guest podcasting.
Can and definitely will open up some previously closed doors of untapped marketing possibilities.
Can You Think Of A Better Way To Consistently Build Brand Awareness For literally Pennies On The Dollar?
Do the brand names Apple Podcast Google play, Stitcher And Spotify happen to ring a bell? Great.Because in almost 90-95% of the cases.
Your podcast host will definitely be streaming you or your major competitors guest appearance on their show. On one or more of the major streaming sites.Yes.
But equally important. You and I or your major competitors, can also help boost the podcast hosts- visibility and brand awareness. By consistently doing -exactly-what I’m doing here. Huh?
Think about it. By blogging and sharing relevant screen shares about your various current and scheduled future guest podcast appearances.What do you think will happen, when potential future relevant podcast host become aware of this particular or similar blog post, showcasing past guest podcast appearances.
Bingo. They or their shows producer(s), may very well decide to extend an invitation to appear as a guest on their show. (BTW yours truly would love to be a guest on your business/entrepreneurial based podcast asap.)
And speaking of potential visibility and building major brand awareness for literally pennies on the dollar. Spotify alone, has a mere 250 million listeners worldwide in at least 75 different countries around the globe. Say what?
So if you’re not shy or flat out scared about either being audio or video recorded. You need to get it going. Because it’s like the saying goes. “You definitely don’t have to be great in order to initially get started.But you’ll never be or become great until you get started.” Don’t you agree?
(BTW, if you’d like to see the entire 33 minute replay of my recent guest podcast appearance on Steven Haggerty’s Fonders365 podcast show. Where you too can discover “how to” uncover some previously untapped major profit centers. Just click the link. Enjoy.)
The Major Opportunity Bell Is Definitely Ringing Awfully Loud!
And the podcast host-s Spotify audience has the options to either stream or download their show on iOS, Android, cars, gaming consoles, desktops, smart speakers or TV’s.
Honestly. Can you or your major competitors, possibly generate this much visibility, with your current Facebook PPC (Pay Per Click) ad campaign? Without the associated costs? No way.
And remember as soon as you get the link or replay recording. You can and definitely should. Share it with both your social media and opt in email audiences.
And you can and definitely should periodically blog and guest blog about it as well. The podcast host will definitely appreciate it. And once they become aware of you or your major competitors periodically doing this.
It’s just one more reason for them to refer you to other relevant podcast host. Again can your potentially expensive Facebook PPC ad campaign come close to this type of extremely low cost, viral marketing exposure? Didn’t think so.
Does this mean you should stop or not even start using PPC (Pay Per Click) ad campaigns? Of course not? But how can you or your major competitors, (who aren’t) deathly afraid of being audio or video recorded, not enthusiastically embrace this virtually untapped marketing/promotional opportunity?
You don’t even have to leave your home or office.
Guest Podcasting Is A Proven Way To Consistently Monetize Your Problem Solving Products Or Services!
Did you recently publish or co-author a book or create an online course of some kind? Guest podcasting is definitely a potentially profitable way to monetize it.
Several six and seven figure earning entrepreneurs, routinely go on virtual book tours. By strategically using guest podcasting as the vehicle to make the rounds.
And of course, you almost always see extremely marketing savvy podcast hosts do the following. Or something similar. The top podcast host who can consistently secure extremely high profile influential guests like.
Tony Robbins, Oprah,Dean Graziosi, Russell Brunson, “The Profit” Marcus Lemonis, Mari Smith and Seth Godin etc. They record the entire 90 or X number of minutes of the interview.
And release the first 30 or X number of minutes of the entire interview. And you guessed it,.They sell (monetize) the remaining one hour or X number of minutes on the back end. By selling it for X. Or selling monthly access to an entire digital library of podcast recordings of A-list guests.
Or they give them away as a free bonus gifts worth X. For any subscribers or listeners, who invest in a higher end product or service. Not bad for a digital product you only have to create once.Agreed?
So do you now agree guest podcasting is definitely a potential game changer? Agreed. So going forward is guest podcasting now going to become a permanent part of your long term marketing game plan?
It’s Definitely Going To Be Hard To Beat This Particular Marketing Opportunity! (Don’t You Agree?)
P.S.Now as is customary during this part of our show.Please share your extremely valuable comments (in the comments section below)
that you can apply to your business,product or service in the next 30 days or less!
As always, if you got any value out of this post, please share this on your favorite social media sites or tweet this.Thanks!
And if you’re currently registered on Linkedin or twitter,and you’re serious about about doing some type of power networking.Let’s get connected asap!
Extremely important note:And if by chance, you happen to know any of the lesser known podcasters,who also target,small business owners,service providers or aspiring startups entrepreneurs etc.
And they’re pro-actively looking for potential guest speakers.Please don’t hesitate to-either- pass their name and contact information directly
to me or vice versa!Thanks!
(Click the link just below, and watch the first video at the top of the page, if you’d like to see the entire 33 minute replay, of a guest podcast on
marketing your small business or service. I Recently appeared on.)
And be sure you grab your explosive free 22 step small business marketing idea kit series,because it will help you increase your gross profits by
as much as 25% in the next 90 days or less.
And help you master your effective communication in marketing skills.(No matter what your particular niche market is.)
It’s a $97 dollar value and it’s free!