So basically any time you and I can get or quickly generate, (over and over BTW) some sort of potentially profitable marketing leverage for literally pennies on the dollar. It’s probably best you and I or your major competitors benefit from doing so. Don’t you agree?
Because consistently working harder is not necessarily the answer is it? You and I and your most successful major competitors no matter “what” still only have 24 hours in a single day, right?
So it’s definitely in your interest long term to be consistently working smarter not just harder, don’t you agree? Typically you and I often have access directly or indirectly, which can often be or quickly become far more valuable to you than previously thought or considered possible.
Entrepreneur as you read these words you probably don’t realize the untapped marketing creativity you have access to. But unless or until dig around for it. For the most part it will remain just below the surface. So why not meet your marketing creativity at least half way? Your long term gross profit generating possibilities will definitely blossom because of it.
You Really Wanna Reduce Risk In Business? (Entrepreneur You Gotta Keep Developing Your Skills!)
Here’s an incredibly simple marketing/promotional strategy which practically any profit seeking business owner o service provider could utilize to create ongoing front and back end gross profits.
Let’s say a local non franchised, single location furniture store owner could form a mutually beneficial JV (Joint Venture) or cross promotional arrangement with a reputable, non franchised retail jewelry store owner.
And every time the furniture store has their anniversary store blowout sales event. Whether, (but especially!) if the furniture store has their own strategically segmented opt in email list.
Depending on “how” they have their various or single list segmented. They could an extremely time sensitive email message to their customers who’ve spend over a $1,000 or X amount of dollars within the last 90 or X number of days.
And for the ladies who drag a friend with them whose at least 18 before the ten or X day expiration window expires. They can save up to 40 or X% off their total purchases up to $1,000 or X amount of dollars. Or they can com alone and save 10% off up to $200 dollars.
But as an extra special incentive bonus worth X. Every lady who drags a friend whose at 18 before the expiration date.
They get an extremely time sensitive gift certificate to you or your major competitors retail jewelry store. And for an extremely limited time they get to purchase an extremely time sensitive pair of diamond studded earrings.
But instead of paying the usual retail price of $650 dollars a pair. They only pay half or your actual hard cost of X. Whichever is less.
The Better Your Ethical Bribes The Faster The Word Will Spread!
And not to forget nor neglect the men on their various or single list. (Because remember, they all know at least 25 other local men too, correct?) So they get the extremely time sensitive option to come alone and save 10% off an extremely eye catching gold chain. Which usually retails for at least $2,000 dollars.
But simply for dragging a friend with them whose at least 18, before the ten or X day expiration date window expires. They automatically save 40% off. So you can only imagine “what’s” gonna start consistently happening each time they wear their bling.
At least some of their relatives, co-workers, neighbors, employees, besties or in laws etc. They’re definitely gonna wanna know the whole 411, right? And you can also rest assured at least some of the aforementioned will be ready to become first time customers within the next 30 or X number of days or less.
Entrepreneur for just a second put yourself in the shoes of one of these local men or women who totally unexpectedly wearing some really nice bling. And i you work for someone else. And you go to work,
What kinds of questions or reactions do you think you’ll get? Clearly not everyone is into wearing some great looking bling, right? But the flip side is some certainly are.
Why Not Start Systematically Leveraging Your Most Loyal Customers Who Consistently Spend The Most Money!
For just a moment getting back to the retail furniture store making a local delivery to either an individual or local couple. And going forward any time a customer has a delivery and they’ve spend over $1,000 or X amount of dollars.
If it’s summer. You or your major competitors could offer either one a $100 dollar gift certificate to one of your areas best barbecue restaurants. Or if it turns out barbecue is not their thing. Why not offer them a $100 dollar gift certificate a popular local supermarket.
Either way this totally unexpected bonus gift worth X will definitely cause an additional ton of positive word of mouth and mouse buzz, agreed?
P.S. Now as is customary during this part of our show. Please share your extremely valuable comments (in the comments section below)
that you can apply to your business, product or service in the next 30 days or less!
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Extremely important note: And if by chance, you happen to know any of the lesser known podcasters,(or radio show host)
who also target small business owners, service providers or aspiring startups entrepreneurs etc.
And they’re pro-actively looking for potential guest speakers. Please don’t hesitate to-either- pass their name and contact information directly
to me or vice versa! Thanks!
(Click the link just below, and watch the first video at the top of the page, if you’d like to see the entire 33 minute replay, of a guest podcast on
marketing your small business or service. I Recently appeared on.)
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