This Is Why Extremely Marketing Savvy Carpet Cleaning Companies Call It Smart Marketing!
No matter where you look on or offline. There is no shortage of both franchised and non franchised carpet cleaning companies correct? but truth told only 1-3% of them are really doing pretty good.
While the rest of the pack is constantly participating in viscous price wars. and ultimately they all lose. Because as soon as you slash your prices. Your major competitors are constantly doing the same.
On the other hand. Those non franchised carpet cleaners who readily embrace some type of smart marketing strategies and tactics.
A few of which you and or your major competitors are about to discover. They tend to do just more than okay.
Who Says Strategically Scaling A Service Business Is Totally Unrealistic?
Now if by scaling your business or service you’re referring to using potentially expensive or traditional methods. Then for sure it’s an extremely high mountain to climb.
On the other hand simply by strategically A/B split testing and proactively utilizing some type of smart marketing methods and tactics.
Local non franchised, mom & pop style carpet cleaning services can definitely make a go of things.
But it also means being open to utilizing and maximizing the long term gross profits on both the initial front and back end of their service business.
Case in point. Whatever local, non directly competing businesses need and currently invest big sums of money (on a daily, weekly or monthly basis!) in order to reach the carpet cleaners customers.
If you’re thinking local retail furniture store owners. No question about it. And let’s not forget or neglect the untapped marketing possibilities of forming a successful JV (Joint Venture) revenue sharing arrangement with local
From The Tiniest Sparks You Can Often Create A Tremendous Fire!
Entrepreneur for just a moment. Stop and consider all or at least some of the previously untapped marketing possibilities available to you and or your major competitors.
Currently buried in the long term power networking possibilities working with just a local furniture and house cleaning service.
Because you know the successful retail furniture concerns ideal customers, both residential and commercial total lifetime customer value metrics.
Are somewhere in the neighborhood of $400 – $25,000 dollars over the next five to seven year period. (Of course those figures include repeat sales, referrals and video or audio testimonials.)
Entrepreneurs Let’s Hear It Loud And Clear For Some Type Of Ethical Bribery!
So ‘what” do you think will gradually start to happen when a local, non franchised carpet cleaning service. Starts systematically passing out a local retail furniture concerns, market tested, extremely time sensitive, two sided gift certificates?
Side (A.) will invite the recipient to joint the retailers opt in email list. For their chance to enter the retail furniture concerns free monthly or quarterly drawing. For their chance to win a $7,500 or X dollar “Deluxe Bedroom Suite.”
Truth told the retail furniture store’s actual hard cost is about half or a little less. And side (B.) is a time sensitive invitation to for the recipient to either:
1.) Come to you or your major competitor store alone and save 10 or X% off up to $200 or X amount of dollars.
2.) But simply for dragging a friend with them, whose at least 18. Before the 10 or X day expiration date window expires. They can save up to 40 or X% off up to $2,000 or X amount of dollars.
And as long as their semi qualified friend also joins you or your major competitors opt in email list before they leave the store that particular day.
They’re automatically eligible to save up to 30 or X% off up to $1,000 or X amount of dollars. And “if” for whatever reasons they don’t want to join the retailers list.
Remember Your Semi Qualified Guest Is Not Expecting To Be Ethically Bribed!
Then they can save a maximum of 10 or X% off up to $200 or X amount of dollars. Rest assured a certain percentage of them will decide your ethical bribery is a good deal.
So the really cool part is whether they decide to join your opt in email list or not. They will have been pleasantly surprised. And exposed to some of you and or your major competitors market tested strategies and tactics.
So you or your major competitors can be darn sure they’ll be sharing their positive experience both on and off of social media.
(And for you paying retail furniture store or paying retail appliance store clients and your customers. You are gonna absolutely love what comes next. Because it’s going to continuously make you a ton of additional money. As always for literally pennies on the dollar.)
Until then, ladies & gentlemen are you starting to appreciate “why” at least some extremely marketing savvy local cleaning services refer to it as Smart Marketing? I sincerely hope so.
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