This Is Why Effective Email Marketing Campaigns Are More Potentially Profitable Than Ever!
So who wants to know how you or your major competitors can inexpensively take your business or service to the very next level or two? And if it turns out one of the potentially most profitable ways of doing so is through the use of some effective email marketing campaigns. Are you okay with that? Great. Me too.
Especially if you’re just starting out on or offline. One of the most effective ways for you or your major competitors to consistently hit it out of the park. Is by strategically presenting your ideal prospects with some type of irresistible offer. Say what? Nod your head cadets because it’s true. Which means you gotta offer them the opportunity to enter your free drawing of some kind.
Because every body, (including) your ideal prospects. Love the opportunity to win something with high perceived value. But relatively low actual cost to the provider. Sound like a plan you’d like to hear more about?
Whose Still Wondering Is Email Marketing Still Effective? (Or Has It Seen It’s Best Days?)
Well according to a study by credible source McKinsey & Company. Some major brands and six, seven and eight figure a year earning marketers. They routinely experience (ROI’s) Rates Of Return of forty to one. Say what?
Meaning they typically experience rates of returns on their best performing email marketing campaigns of forty dollars back. For every dollar they invest.
Even if you and I consistently received six to one. Could you see “how’ this type of consistent 600% return would be incredibly profitable? Rest assured a six to one (600%) return on their email marketing campaigns are not very common.
If it were. You or your major competitors could easily justify investing anywhere from $2-$7 dollars per click. Knowing once your ideal prospect joins your opt in email or text message or even your offline snail mail post card list.
For just a second. Think about the long term, previously untapped marketing possibilities. Let’s say your typical email or text message campaigns averaged a staggering $17 to ratio.
Meaning for every dollar you or one of your top JV (Joint Venture) partner invested. You got back a $17 dollar return. And now you became an affiliate for high ticket items.
Say higher end digital courses or higher end coaching programs. Which typically began at $2,000 – $25,000 dollars per year. And now your typical email campaign conversion rates were five to one.
You will still be earning a ton, correct? Absolutely. And you’d definitely be able to sell your proven expertise to corporate America.
Effective Email Marketing Campaigns Are No Longer An Option! (They’re Mandatory!)
Imagine this. You walk into your favorite local barbecue place. And in the lobby there’s a huge sign which reads. Free Drawing! And you enter face a chance to win a free barbecue dinner meal, an X dollar value. Say $50 dollar value.
During the entire three month summer. Starting in June and running through the end of August. So over a twelve week period. One 1st grand prize winner wins a $50 or X dollar credit. Once a week for the next three months of summer.
And every time a customer spends over $50 or X amount of dollars. Provided they’re already an opt in email subscriber. They get a chance to win a free credit of $50 dollars by reaching into a grab bag.
Or they could win two or one free side dishes over their next five orders. Say what? If they’re a non subscriber. And they spend over $50 dollars.
They get to reach into another grab bag. Where the prizes aren’t nearly as good.
And the barbecue place could have their opt in email (lead capture page address) written on something right near their main cash register.
This way customers could join their list while they’re inside their restaurant.
Your Opt In Email Or Text Message List Can Be Used To Scale Your Long Term Gross Profits! (For Literally Pennies On The Dollar!)
The other previously untapped marketing opportunity just waiting to be utilized by you or you major competitors is.
You could allow other non directly competing vendors. To give away your extremely time sensitive gift certificates. To both their:
1.) First: Their current and future employees.
2.) Second: Their current and future vendors. As anniversary gifts. And around the major holidays. Including new years.
And when all of the above bring them in. You or your major competitors could ethically bribe them. By making them aware. Simply for joining your opt in email or text message list.
You will periodically send them extremely time sensitive gift certificates. Where they are grandfathered in. So they save 25 or X% off any order. And get a free this or a free that. Every time they spend over X.
But these special goodies. Which you know will cause an avalanche of positive word of mouth and mouse buzz. Correct? Absolutely. Both on and off of social media.
Are only available to your opt in email or text message subscribers. So going forward. Can you now better appreciate why some form of effective email marketing strategies or tactics are no longer an option. They’re mandatory. Don’t you agree?
Some Form Of Strategic Email Marketing Not Only Saves You Or Your Major Competitors Money! (But Helps You Increase Your Long Term Gross Profits Too!)
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