This Is Why Building Your List Is So Darn Critical!
(To Your Long Term Online Success And Beyond!)
Of course right about now you’ve heard the phrase ‘the money is in the list,” correct? But really what you’re talking about here is. By strategically building your very own laser targeted opt in email list.
Gives you or your major competitors the potential long term advantage of systematically, (not to mention inexpensively) following up with your most likely to be or soon to be first time or long term repeat customers or clients.
This is “why” focusing on building your own list is definitely priority one. Whether you primarily market or promote on or offline. Because running traditional on or offline ad campaigns.
Especially if they’re not initially profitable. This can quickly become outrageously expensive. and until you or someone quickly gets competent at running successful PPC (Pay Click) ad campaigns. It’s basically more money constantly going out than is coming in.
And your campaigns will either have to be temporarily or permanently shutdown. Unless you tweak and adjust your strategy.
Entrepreneur this Is Why You Should Definitely Get Started Immediately Developing Your Email Marketing Campaigns!
Picture this all too common promotional. At the half time of a local junior college basketball game. At least even lucky -local- contestants. Who are at least 18 years old.
They get one chance to shoot a three quarters length shot. And “if’ by some incredible stroke of luck. The 1st grand prize winner automatically wins a $3,000 dollar shopping spree credit to your or one of your major competitors non franchised, retail appliance centers.
And they have exactly one year from the date the credit is officially issued to use all o their credit up. Otherwise they automatically forfeit any and all unused remaining balance.
And the only way they can be eligible for the contest. They have to be one of your VIP opt in email subscribers. (And get this. Because you’re using a reputable paid email service provider of your choice. You or your major competitors create a special list specifically dedicated to your contest.
This way you or your major competitors can periodically send these subscribers laser targeted, customized extremely time sensitive messages.
This Is Why Strategically Building Your Own List Can Be Or Quickly Become A Potentially Valuable Asset! (Which Can Potentially Become More Valuable Over Time!)
Ladies & gentlemen for just a second. Consider the local residents taking the three quarter length shots at the halftime of a local men’s junior college basketball game. What do you think the odds are they (or you!) could make that difficult of a shot on their very first attempt?
If you concluded not very good. You’re definitely correct. On the other hand. What do you think odds are they (or you!) could consistently make at least three out of ten attempts at layups. (BTW, for those of you not currently familiar with that particular basketball term. It’s a much easier shot. Even if you’re not exactly a baller.)
But “what” if anything does attempting layups have to do with strategically building your own laser targeted opt in email list you so skeptically ask? well, let’s compare you sending a completely col prospect.
Who literally has no previous idea “who” you are. Or “what” your company or service is about. And you use a PPC ad campaign to drive them directly to your sales page or affiliate sales page offer. Just like proposing marriage after a first date. Ladies & gentlemen “what” are the odds the person being proposed to will say yes? Bingo.
Building Your Laser Focused Opt in Email List Saves You A Ton Of Money And Time!
On the other hand. Suppose after the very first date. These two individuals decide to continue to see each other. (In other words they start dating.) And after getting to know, like and trust one another. They ultimately decide to get engaged and later on marry. (And hopefully live happily ever after.)
This long term approach makes a whole lot more sense, does it not? Well, by strategically building your own list. And then systematically following up with your subscribers over time. Via both pre written and previously unscheduled, extremely time sensitive “broadcast” email messages.
You or your major competitors can gradually and systematically establish your know, like and trust factors. And ultimately instead of relying on the outrageously expensive, straight to the sales page approach. (Where current statistics indicate on average. Only about 1-3% of your first time visitors are ready to buy from a complete stranger.)
And once the vast majority of them leave your site. Recent statistics indicate a staggering 99% of them are never coming back. And believe it or not those dismal odds are better than their chances of hitting a three quarters length shot on one try.
Are you now starting to better appreciate “why” strategically building your list is so darn critical to your long term on or offline success? If so wait to your read the sequel to this particular post. See you in just a little bit.
P.S. Now as is customary during this part of our show. Please share your extremely valuable comments (in the comments section below)
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