This Is Why Brand Awareness Marketing Is So Potentially Profitable!Part Two
Now that you’ve been properly exposed to part one of this ongoing series. Can you now much better appreciate, how and why you definitely need some type of ongoing brand awareness marketing plan and strategy?
Let’s hope so.
Because the deeper your basic understanding of this proven concept goes, the easier it will be to strategically pivot. As you’re definitely going to need to do, every once and a while.
For you and I, the real beauty of developing, a reliable, brand awareness marketing strategy is.Unlike the vast majority of your major competitors. You won’t have to keep starting from scratch, with those outrageously expensive, dismally performing , traditional advertising and or promotional campaigns.
In fact. Stop and consider this train of thought. Suppose your retail store or service of some kind. Just invested tens of thousands of dollars, on a series of local, prime time TV and radio ads.
Which typically last, anywhere from 30- 60 seconds each. And the last one for this particular month, just ran three days ago. Guess what? A staggering 99.5% of the mass, un-targeted audience, who say or heard them. Have all but forgotten, who or what your company or service does.Say what? And all the money you or your major competitors spent. Is still just as gone, is it not? Bingo.
But all is definitely not loss. Because what if?
So What Type Of Brand Marketing Awareness Campaign Do You Prefer?
Case in point. So you’re the owner or manager of a single location, non franchised, retail jewelry store. And typically, you’ve been more than content, to invest anywhere from $10,000 -$25,000, or X thousands of dollars per month, on those outrageously expensive, dismally performing, traditional advertising or promotional campaigns.Right?
In spite of the fact, not less than 30 minutes after they run, the general public, not only can’t or doesn’t remember,( for the most part),what your product or service is.Sad right?
But they also, had or have, no intention whatsoever, of purchasing your products or services, anytime soon. And what’s even further, adding insult to injury.
The vast majority of the general public, which periodically sees or hears your ads and or promotions. Guess what? They can’t afford it anyway.Huh? And your extremely great looking, designer bling, is certainly not the exception.
This being the case. It should fuel, even more potentially profitable reasons, for you to develop a reliable brand awareness marketing strategy. Just not so much in the outrageously expensive traditional ways.Huh?
The Best Lead Magnets Don’t Have To Be Over The Top Nor Do They Have To Super Elaborate!
Sadly, far too many aspiring entrepreneurs, are content to try and generate business, going about it, in a slow moving glacier pace.
Case in point. They run, outrageously expensive, traditional advertisements and or promotions.And the result, at best, generates sporadic responses, from the general public.
You on the other hand, have decided to become far more strategic with your marketing, advertising and or promotions. And since your primary marketing goal, is to not only sell, some of your extremely eye catching jewelry.
But at the same time, you want to direct and indirect access, to different types of local organizations, affinity groups and various cliches etc. So that each marketing, promotional and even advertising dollars, you invest.
You not only want a higher than average ROI (Return On investment), but some long term, residual, word of mouth and mouse buzz to go with it.
Because let’s face it.This isn’t going to happen very often, if at all, with dismally performing, traditional advertising or promotional campaigns. Right?
You Start Building The Right Word Of Mouth Ambassadors And The Outrageously Ad Campaigns Definitely Won’t Be Able To Effectively Compete!
This is the real reason why, you or you major competitors, reached out to the local chapter of AWSCPA, huh? That’s short for America Woman’s Society Of Certified Public Accountants.
And you arrange to attend several of their monthly or quarterly meetings. And at the end of each meeting.You offer all of the women in the room, irregardless of what their particular profession or role within the organization is.
You allow all of them, for an extremely limited time of course. To not only purchase, some extremely beautiful, eye catching, diamond studded earrings. Which normally retail for at least $650 dollars.
But as long as they use their credit cards, before they leave the meeting. Because you always bring your portal credit card processing machine with you. Or you refer them to your website.
But they get to purchase these eye catching earrings, for just $300 dollars a pair.After all, you know sooner or later, what the topic of conversation will be or become. Every time they wear them.Right? No doubt.
When these professional women, are both on and off the job, correct? For sure.Not to mention all the constant social media exposure, both they and their professional and personal inner circles will eagerly provide.
Start Building Your Customized Brand Awareness Marketing Campaigns Right Now!
Remember, these professional women, not only constantly service tons of local men & women who also earn great incomes, do they not? So your extremely great looking bling, will get tons of direct exposure, correct? No doubt.
Hopefully, you can now better appreciate, how and why, the right type of customized brand awareness marketing strategy or tactics, can be or become, extremely profitable.Don’t you agree?
P.S.Now as is customary during this part of our show.Please share your extremely valuable comments (in the comments section below) that you can apply to your business,product or service in the next 30 days or less!
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