This Is What Typically Happens When You Turn Your Advertising Process Over To The Traditional Crowd!

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This Is What Typically Happens When You Turn Your Advertising Process Over To The Traditional Crowd!

Of course there is absolutely no way, (you knew) and or realized ahead of time.

Just how potentially risky it could be, for you to turn over your entire advertising process, to a so called,traditional advertising agency of some kind,right?

Because as you’re about to discover, these type of advertising entities, at best, work extremely well, for major corporations and or entities, with not only incredibly deep pockets.

But lots of times on their hands as well. Because at best, their so called image building and brand building process.

Moves like a glacier at best. And unfortunately, your all too typical, semi cash strapped small to mid sized business owner or service provider and or startup entrepreneur etc.

Is about to be potentially sucked down a marketing black hole, where your money will never, ever be seen again. And your business and or service, will be no more visible than before.Bummer, right?

This Is Why You Have To Be Extremely Careful Who You Turn Your Entire Advertising Planning Process Over To!

Case in point. First of all, right out of the gate.See if you can immediately spot what’s wrong, with this all too common scenario.

You reach out to, (and or) the exact opposite sometimes happens as well. A rather successful, (so called) traditional advertising agency reaches out to you.

And based on whatever money and or other, semi limited resources you can allocate to the entire process.

They set about creating from a scratch, an ad and or series of the exact same advertising and or promotional campaign, correct?

And there it is, front and center!Huh? Not once, did the so called, traditional advertising agency mention to you, why this particular approach, almost guarantees, your entire ad campaign, will either be a complete disaster.

Or why that particular approach, is extremely problematic, for your outrageously expensive print, TV and or traditional radio ad etc.Huh?

Building Brand Awareness Cannot Be Properly Built Using Outrageously Expensive One And Traditional Advertising Campaigns And Or Promotions!

As you will no doubt discover, if you already haven’t. The all too typical advertising representative, can’t possibly, (know upfront), and or discover, simply by creating one outrageously expensive print or radio ad for your business and or service, or startup venture etc.

Which main power headline, will out pull the other by leaps and bounds, can they? No way.

Nor can they know upfront and or discover from one print or TV advertising campaign, they literally created from scratch, which (if any) of the 3-7 bullet points they arbitrarily decided on.

Actually appeal to your target audience most. On the other hand, with some strategic, and semi inexpensive, A/B slit testing, of both your main power headlines, your P.S.’s and or extremely time sensitive bonuses worth X.

Or which particular opening your receptionist and or outsourced tele marketing firms, opening responses, consistently produces the absolute highest returns.

These All Too Simple Small Business Marketing Tips And Or Strategies Will Most Definitely Make A Huge Difference!

And there is simply no way, you can realistically afford to test any of these critically important variables, simply by paying to run their incredibly expensive and or promotional campaigns, over and over.

Measure, which if any of your minor tweaks, boosted and or decreased your overall responses and or gross front end profits.

So you know going forward, (what clearly) needs to be halted asap.And equally important, what you definitely need to continue doing.

But which approaches, need to be scaled and rolled out asap.

You Simply Have To Leverage Your Winning Small Business Marketing Campaigns!

Consider this one incredibly simple strategy, you can, almost immediately roll out, on a much larger scale. Suppose you run an extremely popular, single location, retail appliance center of some kind.

And you immediately begin testing and monitoring, how your 11 sales associates, start greeting, your first time walk-ins.

And after about ten full days, you discover, (hands down), how one particular approach, consistently leads to at least 30% of your first time walk-ins, taking full advantage, of one of your most popular, “OTO (One Time Only), upsell offers.

So you can only imagine, what will start consistently happening to their daily bottom line, when all 11 (or X) number of sale associates, start using the most effective, opening greeting, correct?

But absolutely none of this will ever take place. When your local, traditional advertising agency rep, writes a single print or TV ad and or they create a jingle of some kind.

And you run it, (mistakenly) believing,this one time advertising process, will get it completely right.

Hopefully you now, (readily) see and appreciate the potentially expensive flaw, when you decide, to turn over your entire advertising process, the traditional advertising agency types.

P.S.Now as is customary during this part of our show.

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