This Is What Some Really Simple Lead Generation Strategies And Or Tactics Can Lead To!Part Two
Honestly, what’s the very first thing, which comes to mind, when you hear the term lead generation strategies?
Sadly, for far too many aspiring entrepreneurs, they seem to get this over convoluted picture in their mind.
And they immediately start thinking, it’s got to be this really high level, super sophisticated stuff, which only the very brightest minds on Wall St. could possibly appreciate.
When in actuality.
Nothing (thank goodness!) could be further from the truth. And hopefully, after initially reading and re-reading part one of this ongoing series.
You’ve ultimately come to the very same conclusion as well.If so, take a really close look, at a potential untapped marketing situation or two.
Which just might lead you, and or your major competitors, to a whole new profit center or two.
So Why In The World Shouldn’t You Develop Some Reliable Lead Generation Strategies And Or Tactics!(Just Like The Ultimate Insiders Have!)
Case in point. Let’s say you’re one of the senior marketing directors, for one of your areas most popular, single location, non franchised, retail appliance centers.
And currently, (you’ve finally decided) to stop wasting your extremely hard earned corporate dollars, on those outrageously expensive, dismally performing, local billboard ad campaigns.
Which means, you’ve just freed up, an additional $4,500 dollars per month. Or $54,000 dollars a year.Correct? ($4,500 x 12 = $54,000 dollars per year x the total number of years, you’ve actually been wasting money on this dismally performing approach.)
And these prices, are based on the lesser known and populated cities across the country.
Here’s what you can inexpensively test instead.
You Don’t Really Need A Huge Advertising Budget In Order To Make A Really Big Impression!
(Extremely important note: Be sure you watch the entire video, featured in this particular post. Because it’s from one of America’s foremost, Small Business marketing coach,consultants and experts.
That being, the one and only Tammy Adams, of local small business coach dot com fame!(I highly recommend, you checkout both her blog and podcast!)
She totally rocks and she teaches an area of small business education, very few qualified experts teach for free! I’ve been a long time email subscriber of hers, as well as an extremely big fan of hers for years!
She definitely tells and teaches it, like it really is! (And no, I’m not a registered affiliate of hers, of any kind!)
Why Not Use Part Of Your Advertising And Or Marketing Budget To Help Build Another Local Non Directly Competing Vendors Business! (An Thereby Help Yourself As Well!)
Now back to our exciting episode. Anyway. So now that you’ve just freed up an additional $4,500 (or X) amount of dollars of potential marketing and or promotional capital.
Let’s say you want to target, local men in your area. But rather than rely on outrageously expensive, local prime time, radio or TV ads and or half and full page newspaper ads etc.
Here’s a rather simple strategy, you’ll initially test.You know that local, non franchised, single location pizza shop.Where both you and some of your key staff members, occasionally buy pizza and wings, for the entire staff. Yea that one.
You’re going to issue, a $10 (or X) dollar credit, which the pizza shop owners, delivery drivers, will hand to every male customer, they deliver to.Huh?
You’ll see how this works, in the very next section.
This Is Just An Extremely Small Sample Of How Some Marketing Savvy Entrepreneurs Perpetually Turn A Little Into A Whole Lot! (And “How” You Definitely Can Too!)
There’s actually at least two ways, you can and should, implement this particular, target marketing type of lead generating strategy.
First:You’ll simply take the $4,500 (or X) amount of dollars, you previously used to waste per month, on those outrageously expensive, dismally performing billboards ads.
Which means, each month, 450 local guys 18 and over, will be exposed to this particular marketing strategy. ($4,500 divided by $10 = 450 local potential long term repeat customers.)
Don’t Be Shy About Making Your Potential Customers And Or Clients Feel Really Good!
And invest it, in some lead generation, positive viral word of mouth and mouse generating buzz, for the local pizzeria owner(s.) Say what?
Meaning, each male customer, whose at least 18, that your delivery driver(s), deliver a pizza order of over $10 dollars to.
Your drivers, will personally hand them, a sealed envelop, with words “Thank You!” written, in big, bold red letters. On the outside of the envelop.
Who Says You Can’t Or Shouldn’t Absolutely Wow Your Ideal Customers Every Chance You Get!
Of course, you know these local guys, will waste absolutely no time at all, ripping the envelop open, correct? Agreed.
And when they do. Guess what they’ll quickly discover? Two really cool, totally unexpected ethical bribes worth X! Say what!
1.) Totally unexpected ethical bribe # one: First and foremost. They will discover, an extremely time sensitive, $10 credit, to the pizzeria, which they have the next 30 or X number of days to use.(Which shouldn’t be too hard for them, correct?)
2.) Totally unexpected ethical bribe # two: Next, they’ll discover, one of your very best, extremely time sensitive,marketed tested, two sided index cards.
You’ll Probably Be Totally Surprised How You Can Inexpensively Generate Some Positive Viral Word Of Mouth Or Mouse Buzz!
Side (A.) invites them to bring (drag) a friend with them to your store, whose at least 18, and not a current VIP opt in email/mobile marketing subscriber yet.
And just for doing so, you automatically qualify, to save 25 (or X%) off your very first purchase, or next X number of purchases, up to $500 or X amount of dollars.
However, get this? Simply for joining your list, before they leave your store, they not only, automatically get entered into your free monthly drawing.For a chance to win a $2,000 or X dollar credit. Pretty cool, right?
Help Your Best Customers Help You! (By Continuously Ethically Bribing Them!
Plus, they automatically save 50% off any one item of their choice, up to $1,000 dollars. Say what? Which definitely means, they instantly start spreading the word hot and heavy, both on and off of social media like crazy, correct? For sure.
And of course word quickly spreads, about the local Mom & pop pizzeria, which hands out these really col bonuses, correct? You got that right?
In part three, you’ll discover, at least three more, market tested ways, of hitting it totally out of the park.
Are Starting To Appreciate How You Can Take Your Business And Or Service To The Very Next Level Or Two!
But for now, hopefully, you’re definitely starting, to better appreciate, what some really simple lead generation strategies and or tactics, can and will do for your bottom line.Any questions?
P.S.Now as is customary during this part of our show.
Please share your extremely valuable comments (in the comments section below) that you can apply to your business,product or service in the next 30 days or less!
As always, if you got any value out of this post, please share this on your favorite social
media sites or tweet this.Thanks!
And if you’re currently registered on Linkedin or twitter,and you’re serious about about doing
some type of power networking.Let’s get connected asap!
Extremely important note:And if by chance, you happen to know any of the lesser known podcasters,who also target,small business owners,service providers or aspiring startups
entrepreneurs etc.
And they’re pro-actively looking for potential guest speakers.Please don’t hesitate to-either- pass their name and contact information directly to me or vice versa!Thanks!
And be sure you grab your explosive free 22 step small business marketing idea kit series,
because it will help you increase your gross profits by as much as 25% in the next 90 days or less.
And help you master your effective communication in marketing skills.(No matter what your
particular niche market is.)It’s a $97 dollar value and it’s free!
