Here’s How And Why Your Current Lead Generation Strategies Can Potentially Become At Least 500% More Profitable!
You know, when you really stop and think about it.Maybe it’s a good thing, far too many aspiring entrepreneurs, of all shapes and sizes, don’t see just how versatile, and potentially profitable, certain types of lead generation strategies or tactics are.
After all, their lack of fully developed marketing perspective, opens the door, (extremely wide BTW), for you and I, to step in and fill not only the current missing gaps.
But far more importantly, it literally sets up a potential (marketing ) launching pad.
Where you and I, can literally be their bridge, going forward, to what’s truly possible. Based on where they are currently.
By directing them, to other potential, untapped marketing opportunities and or possibilities. Some of which, to that point, they have or had never even considered on any level.
Which is actually kinda of exciting.Because you and I get to be their initial tour guide of sorts, into these previously untapped marketing possibilities. And in essence, pull back the proverbial marketing curtain.
And hopefully introduce them to, at least a few, practical marketing possibilities. And continuously do so, for literally a fraction, of the normal upfront, out of pocket costs.
Who Says Your Lead Generation Strategies Or Tactics Have To Be Outrageously Expensive And Traditional In Scope!
Case in point. When it comes to effectively implementing, some proven lead generation strategies or tactics. Who says your marketing strategies or promotional tactics, have to be traditional and or outrageously expensive, in order to be immensely effective.
Say for example. You’re one of the senior marketing directors, for an incredibly popular,regional women-s cosmetic distributorship.And one of your most expensive, mid level women-s perfumes,
Currently retails for $899 dollars.And you’d like nothing more, than to get literally tons, of influential women, from all walks of life and professions.
To not only sample some of your incredibly popular fragrances.And ultimately make their all important first purchase. And from there, obviously start their much anticipated repeat purchases.
You’ve already run your numbers several times.Are you and the other senior marketers, are keenly aware, your ideal female customer, has a current, total lifetime customer value metric, of somewhere between $650- $6,500 dollars.
Give or take over the next five to seven years. This being the case.You absolutely don’t wanna waste a fortune, running outrageously expensive, dismally performing, traditional advertising and or promotional campaigns.
There Is Absolutely No Reason To Go The Outrageously Expensive Traditional Route! (When There Are Definitely Some Far More Viable Marketing Alternatives Available To You!)
Say for instance. You look around and notice, there are several local businesses, who have direct access, to your ideal female customer.
And gaining direct or indirect access to them, can easily cost you a fraction of the traditional upfront cost.Right? This being the case.
This explains why, you and your marketing team pro-actively reach out to several of the most popular hotel/motel associations, not only in your immediate area, but the entire district as well.
Here’s one of the powerful, viral word of mouth and mouse generating strategies, you’d like to inexpensively test.And if or once these non traditional marketing and or promotional strategies valid themselves.
Then you’re not only financially prepared.But you’ll gladly roll it out, on a much larger scale. Here’s what you propose.
Are You Definitely Starting To Appreciate How the Right Word Of Mouth Or Mouse Buzz Can Ultimately Lead To Some Major Profits For Literally Pennies On The Dollar!
Every couple or individual female customer, who, (when they’re) initially checking into the hotel or motel.They will be asked, if they liked to earn a free glass, of (either) high end wine or champagne.Their choice.
Just for participating in a brief survey. For those who say yes.They will be directed to the far end of the checkout desk.And there they’ll find, two unmarked bottles of women-s perfume.
And they’ll simply be asked to sample each. And reveal, which if any, they prefer and why. And the female associates of the hotel or motel, will simply keep a running record per week. To relay back to your office, at the end of the week.
And the couples or ladies who are staying in one of the hotels most expensive suites.
Guess what? The hotel/motel will text your company, informing you which, (if any) fragrance the ladies have chosen. And you will immediately send a mid level bottle of that particular fragrance to the hotel.(Hopefully before they’ve had a chance to checkout!)
And it will be gift wrapped, and sent directly to their room.Say what? With a brief card, from both the hotel manager and your company.Thanking them for choosing to stay at that particular establishment.
The retail value, for the 64 oz. bottle they will receive on the house, will normally retail, somewhere between $650-$800 dollars per bottle.Say what? Exactly.
So How Else Are You Or Your Major Competitors Going To Strategically Tap Into These Women-s Professional And Personal Inner Circles!(For Literally Pennies On The Dollar!)
Remember.The female front staff, is going to be greeting these women on a daily basis, correct? Which is why, you will allow them to pick out their favorite two fragrances, and allow them to have two 32 oz. bottles, for free as well.Say what? Think about it.
They have extremely close female relatives, close girlfriends, possibly sisters,neighbors and hopefully their Mom is still here as well. They also have their favorite local places they frequently visit/shop at, do they not? Absolutely.
So look at all this massive free, additional exposure, these front desk women, as well as the female staff who handles the commercial accounts.some of whom, have outside female reps.
Or inside, female counsel or in house, female CPA’s or female accountants or female office managers etc. In part three of this ongoing series.
You’re going to see the other marketing shoe drop big time.Until then. Are you starting to far better appreciate, what some really simple lead generation strategies or tactics, can and definitely will lead to!
So Who Wants To Go The Dismally Performing Traditional Route When The Outrageously Effective Non Conventional Alternative Route Is Available!
P.S.Now as is customary during this part of our show.Please share your extremely valuable comments (in the comments section below) that you can apply to your business,product or service in the next 30 days or less!
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