This Is What Some Really Simple Lead Generation Strategies And Or Tactics Can Lead To! Part Three
Here you are again. You’ve got money allocated, for a another round of outrageously expensive, dismally performing, traditional advertising and or promotional campaigns.
But the more and more you think about it.
Does it really makes sense, for your company, to waste or not fully maximize, another round of capital, on these outrageously expensive, low or dismally performing traditional advertising or promotional campaigns?
As you travel around, throughout your territory. Haven’t you noticed, just how many, non directly competing vendors or organizations there are.
Which have direct or indirect access, to your ideal female customers. And with just a few strategic marketing tweaks.
You can and definitely should put, some market tested lead generation strategies or tactics in place.
This way you can definitely get some of your most popular, mid and high level fragrances, in the hands of your ideal female customers.For literally a fraction of the typical upfront cost.
And take at least part of your savings, and both buy and create, a positive, viral word of mouth and mouse buzz.For literally pennies on the dollar.
And in turn, reap the long term benefits of some bank account filling goodwill. Sound like a plan or what?
Thank Goodness There Are Always Tons Of Untapped Non Traditional Lead generation Strategies To To Tap Into!
Case in point. Remember in part one.The local hotels and motels you joint ventured (JV’d) with. You had the female front desk clerks, to offer both the females, who checked in, either as a couple of single occupant.
They were asked to participate in a brief survey.And just for participating in the survey. They received their choice of either, a free glass of high end champagne and or wine.Of course both higher end beverages, were eagerly supplied, by one of your JV partners, whose an extremely successful, retail beverage distributor.
And remember those great smelling, sample fragrances located at the far end of the counter. This is where the two 64 oz. samples, of two of your most popular mid level fragrances are waiting to be sampled.
And both fragrances, normally retail for anywhere from $650- $800 dollars per bottle. And those female front desk employees, basically keep tally for you.
And at the end of the week, they simply share the results with you.Remember?Here’s the other strategy. Anytime any of the female guests, who are staying, either as a couple or a single. And they’re staying in one the hotel/motels most expensive suites.
If they made a clear choice. You will arrange for them to receive a 64 oz. bottle, free of charge.Say what?
Think about the extreme goodwill, your market tested ploy will have.Especially going forward.For both you and the hotel.
Don’t Be Sky Or Embarrassed About Strategically Building A Powerful Word Of Mouth And Mouse Army!
Stop and think about the evergreen stories, these women of affluence and possibly considerable influence, will definitely be constantly sharing, over and over again. Both on and off of social media.For literally years to come.
First of all, they never expected to receive, either, a free, higher end beverage of their choice, right? Nor did they ever suspect, as a direct result of staying in one of the most expensive suites, they would be rewarded, with a free, mid level fragrance, from your company.
Which they chose when the sampled the two sample fragrances.And of course, all the other female customers, who sampled the two fragrances,
But who aren’t staying in one of the most expensive suites.The female front desk clerks, will hand them one of your best, market tested, two sided index cards.
And side (B.) will instruct these ladies, to enter your free drawing, for a chance to win, one of your best selling, high end fragrances.
This one normally retails for $1,500 dollars.Say what?
And get this.These particular opt in email/mobile marketing lists.Which you create, are specific to each particular hotel/motel you implement these particular strategies with.
Once You tap into This Major Source Affluent Customers!(You’ll Never Ever Suffer From A Lack Of High Quality leads Again!)
So your weekly email follow up sequence, with the 99% of each months runner ups. They will will receive, some extremely time sensitive, discount coupons.
Where they can save X% off.Simply by making a purchase before the expiration date on their coupons expires.
Or, simply for dragging a friend with them to your store, (whose at least 18), before the expiration date. They can purchase any one bottle, of one of your most popular 64 oz. fragrances.
Of one of your best selling, mid level fragrances.And just pay your actual hard cost. Huh? And bare in mind. These fragrances, normally retail, for anywhere between $650- $800 dollars per bottle.
So while your major competitors, continually waste a fortune, on their outrageously expensive, dismally performing, traditional advertising or promotional campaigns.
You instead, will be constantly benefiting, from some non traditional, lead generation strategies and or tactics.Don’t you agree?
Are You Finally Ready To Start Routinely Out promoting Your Big Buck Major Competitors!
P.S.Now as is customary during this part of our show.Please share your extremely valuable comments (in the comments section below) that you can apply to your business,product or service in the next 30 days or less!
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