This Is What Makes Your Customized Brand Building Strategies A Potential Game Changer!
How much real (strategic thought) have you given to both initially developing and continuously nurturing your brand building strategies? If not why not? Because the sooner you develop any type of potentially profitable brand building strategies or tactics.
The faster you or your major competitors can scale your marketing or promotional efforts. And you don’t need extremely deep corporate pockets in order to do so.
For literally a fraction of the typical upfront cost. And all of the typical challenges which go along with implementing, some outrageously expensive, traditional advertising or promotional campaigns.
Why not simply by pass the all too typical promotional read tape. Which only serves to further run up you front end costs anyway. By strategically and methodically building you brand. You or your major competitors can lower your typical upfront cost.
But steadily increase your initial gross front and possibly back end profits. So properly developing your brand building process is extremely important. Don’t you agree?
Are You Wondering So How Do You Build A Strong Brand?
If so. Imagine for a moment this particular marketing scenario constantly unfolding to and for your benefit. Let’s say you are the marketing director and main promotor for a fairly successful exotic beverage distributorship. And without a doubt one of your most popular beverages is your great tasting gourmet coffee brands.
When or wherever it’s served you constantly not only get tons of compliments. Both on and off of social media. But you also get a flood of first time customers orders as well. And typically anywhere from 55-80% of those first time customers ultimately become long term repeat customers.
Who constantly verbally spread the word about some of your extremely great tasting beverages. Plus they eagerly hare your great tasting products with their. Take your pick.
Co-workers, current and past neighbors. Their extremely close siblings, their in laws and or current and future employees etc. And you best believe, all of this additional free, viral exposure. Consistently adds positively to your ever increasing bottom line.
And since you already know going in. Your ideal customer easily has a total lifetime customer value metric of somewhere between $150- $3,500 dollars. Give or take over the next five to seven year period.
You Wanna Consistently Drive Your Traditional Advertising Or Traditional Promotional Costs Down? (Then Start By Consistently Impressing Your Current And Future Customers!)
Case in point. Instead of you constantly doing like a staggering 95-98% of your major competitors. Which means constantly wasting a fortune of those outrageously expensive, dismally performing traditional advertising or promotional campaigns. Instead you’re looking to at least inexpensively A/B split test some non traditional lead generation strategies and tactics.
What really fueled this potentially profitable train of long term marketing/promotional thought is. While recently attending a few local flea markets over the weekend. You noticed several small, one or two person female vendors.
Who were successfully marketing everything from. Some great looking, homemade pottery and homemade jewelry and beer. So you immediately go over and place some rather large orders. In order to get their full attention. And you then proceed to ask ‘the magic” question. Huh?
Which is. “Is it okay to periodically refer you new business?” And provided you get an emphatic yes on your initial front end question. And statistically speaking. You will on average a staggering 95- 98% of the time. This being the case.
Your automatic follow up question is. “And by the same token. As long as it doesn’t takeaway from anything you currently have going on. Or will have going on in the not so distant future. Are you okay with periodically doing the same?”
Again (statistically speaking!) If you get a yes on the initial front end question. You’ll also typically get an emphatic yes on the follow up back end question a staggering 95 – 98% of the time as well.
Believe It Or Not You Can Start Scaling Your Business Or Service With Your Current Advertising Or Promotional Budget!
Here’s what you or your major competitors initially propose. You tell all of the female vendors who are interested. You’d like to strategically cross promote with them. Say what?
In the case of the female vendor who makes great looking homemade pottery. And the female vendor who makes extremely eye catching homemade jewelry.
You will initially start by having the both vendors, com to your showroom. Typically on your two slowest days of the week. And set up portable tables. Which you’ll gladly supply.
And if by chance. They also happen to be extremely proactive on social media. You’ll have them alert their social media followers. As well as their opt in email or text message subscribers.
Where they’ll be for at least 4-6 hours. And for them to alert their subscribers. To drag a friend with to your showroom. Whose at least 18. So both of them can sample an a free Xtra large coffee or ice tea or exotic lemonade of the choice. Which is a typically a $5.29 dollar per cup value.
And of course both female vendors get free Xtra large beverages of their choice. For the entire day. Say what?
Are You Starting To Appreciate Why This Is What Makes Your Customized Brand Building Strategies A Potential Game Changer?
Great because coming up very shortly in part two. You or your major competitors are about to discover “how to” take your customized brand building strategies to the very next level or two. So please stay tuned.
P.S. Now as is customary during this part of our show. Please share your extremely valuable comments (in the comments section below)
that you can apply to your business, product or service in the next 30 days or less!
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