This Is What Makes The Brand Building Process So Potentially Profitable!
What are your dominate thoughts about systematically or strategically utilizing the brand building process? Now just to be crystal clear here. Not necessarily the traditional corporate type brand building process. Huh? Meaning.
Hopefully you or your major competitors are not about to attempt to go down the outrageously expensive, corporate branding route. Because without incredibly deep corporate funding behind you. In the end.
All you will have basically accomplished is training your corporate account. With very little to show for it. And once you invest the money. You no longer have the marketing/promotional option to at least inexpensively A/B split test other potential strategies and tactics.
Because believe it or not. It definitely isn’t about how big your traditional marketing, advertising or promotional budget is. It’s far more important how you effectively utilize the available funds you have. And effective you or your major competitors are with power joint venturing with other non directly competing vendors. As you’re about to discover. Are you ready to discover how?
You’re Probably Wondering How Do I Make My Brand Stand Out?
Take the case of music superstar and legendary performer Beyonce. And let’s suppose your retail jewelry store wants to drastically expand your brand.
But you absolutely do not want to go the outrageously expensive, traditional corporate branding route. Instead decide to leverage some extremely high profile, female(s) who are extremely high profile. (Like lady B.)
In this particular case. You have your PR (Public Relations) people reach out to Lady B’s PR and marketing team. And you or your major competitors offer to tally hook both Lady B and her super famous hubby, (JAY Z) with some extremely eye catching bling.
If Beyonce agrees to proactively market their bling. Using some non traditional lead generation methods and tactics. They’ll make darn sure both she and Jay Z look extremely good. Whenever they step out.
Case in point. They ask Lady B how soon both she and Jay Z would like to embark on a free, all inclusive 14 day Bahama cruise. Say what? Total value is easily estimated at somewhere between $15,000 – $18,000 dollars.
And in exchange. All they ask is both Lady B and Jay Z agree in writing. To each do at least one Facebook live event per day. For the entire 14 or X number day cruise. And to also sign up as registered affiliates.
This Is How You Or Your Major Competitors Take Your Proactive Brand Building Strategies To The Very Next Level Or Two!
And each time Lady B does her Facebook live episodes from their suite on the luxury cruise liner. (You guessed it.) Both she and Jay Z and rocking their totally awesome bling.
In the case of Lady B. She has on some incredibly eye catching diamond studded earrings. Which normally retail for at least $650 dollars each. Plus a really nice diamond studded necklace. And even though the necklace is extremely eye catching and stylish.
It’s not loud or very flashy. Instead it’s low key yet extremely stylish. It should be. Because it typically retails for at least $3,000 dollars. And Lady B encouragers her viewers to checkout the link which provided. If they or anyone they know whose sincerely interested in purchasing some of their very own bling.
Because for an extremely limited time. She has formed an extremely time sensitive (JV) Joint Venture partnership arrangement with either you or one of your major competitors.
And for his part. Each time Jay Z goes live. He will be gladly rocking a really nice looking, Men-s Rolex watch. Which typically retails for at least $10,000 dollars. Of your actual hard cost are typically about 40-60% of the retail price.
You Start Leveraging Both The Professional And Personal Inner Circles Of Your Major Affiliates! (And Watch Your Long Term Gross Profits Soar!)
Here’s the other market tested strategy your extremely marketing savvy retail jewelry store team will at least test. As part of your proactive marketing approach. Both Lady B and Jay Z also agree in writing to both do at least two live performances each aboard the luxury cruise ship.
And get this. Each lady who attends both Jay Z and Lady B’s live performances. These ladies on board the cruise ship will get a chance to text a special number and automatically be entered into a free drawing. For a chance to win an extremely eye catching pair of diamond studded earrings.
Which normally retails for at least $650 dollars a pair. They simply attend the live performance event. Text this special number. Which in reality is both Jay Z and Lady B’s separate affiliate text numbers.
And one day after their live performance events, the 1st grand prize winner(s) for each event will be contacted via a text or opt in email messages. To let them know they’re the 1st grand prize winner.
And all the other 99% runner ups, will receive an extremely time sensitive offer from you or your major competitors. They can either not use Jay Z or Lady B’s affiliate link..
And save 10% off any purchase up to $300 dollars. Or use their respective affiliate links. And save 50% off up to $2,000 dollars. Plus. (Get this.) After their live performances. For the next three hours only.
Are You Starting To See And Appreciate Just How Much Previously Untapped Marketing Or Promotional Opportunities There Really Are?
Both Jay Z and Lady B will allow X number of attendees of their live performances, to not only come back stage for a quick meet and greet. But for just $50 dollars each. Normally they both charge at least $200 dollars each for this particular access.
They allow their extremely loyal fan base to take pictures with them. And they gladly donate 90% of the gross proceeds from these promotions to their favorite charities.
And of course all of the attendees to their live events go nuts posting both picture and video portions of these live performances above the cruise ships. All over social media. As you might expect.
And going forward for every major holiday like Mothers Day, Valentines Day, Fathers Day, Xmas and New Years etc. All those who are still active subscribers.
Either you or your major competitors will send them extremely time sensitive, market tested opt in email or text message offer(s.) And the offers will be linked to both Jay Z and Lady B’s respective affiliate links.
So they’ll start consistently earning some nice passive income. While either you or your major competitors will be simultaneously profiting from the brand building process. Don’t you agree?
Of Course It Helps If You Can Leverage extremely High Profile Celebrities To Strategically And Systematically Build Your Brand! (But It’s Definitely Not Necessary!)
P.S. Now as is customary during this part of our show. Please share your extremely valuable comments (in the comments section below)
that you can apply to your business, product or service in the next 30 days or less!
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