Depending on how you currently market or promote your business or service. Have you definitely decided, you need to be doing some type of information marketing?
If for no other reason.Some form of information marketing. Can and definitely will lead to multiple streams of income. And some o those gateway opportunities, can be and or become, extremely lucrative. As you’re about to discover.
While some form of information marketing can be or become extremely lucrative. Without a doubt. When you combine or incorporate the digital aspect of information marketing into the mix.
Your untapped marketing opportunities and or possibilities, expand exponentially. And the best part is.The digital aspect of your venture.
Allows you to generate,potential bank account filling marketing leverage, for literally pennies on the dollar. And what serious, profit seeking entrepreneur, can possible say no, to that type of opportunity.Right?
You can literally create some type of digital asset or resource once. And then you and some of your top JV (joint venture) or cross promotional partners, can monetize in multiple ways.From now on. Does that sound like a plan or what?
Who Says You Have To Be An Ivy league School Graduate In Order To Consistently Profit From The Information Marketing Business Model!
Case in point. Some of you recognize the entrepreneur in the feature image with this particular post, right?
Why it’s none other, than the dynamic Chris record. And just in case you don’t know or recognize the name. Chris Record, is definitely one of the most dynamic, on or offline entrepreneurs around.
The guy learned everything.Start from some incredibly humble beginnings. He’s no Ivy league school educated guru. He actually used to be, (among other things), a bus boy in a restaurant.
How’s that for starting off at the bottom of the ladder? And he also admits, in his teenage years, he was a self confessed bad boy. But at some point, he caught an extremely bad case of the entrepreneurial bug.
And his life, has never quite been the same. And now, fast forward. Nearly twenty years later.The guy routinely gets paid tens of thousands of dollars.
By his legions of students, tens of thousands of dollars.To coach and mentor them, on the proven fundamentals. On how to successful market online.After all, the guy has only sold tens of millions of dollars, of products & services online.
And he’s also worked for and with, some of the biggest and most respected names in the online marketing space.
This Is Why It Definitely Makes Sense To Constantly Develop Your Marketing And Sales Skills!
Just so you know. The screenshot image of Chris, featured with this particular blog post.
It’s from a recent recording, Chris released, of some of the highlights, from a small workshop.some extremely serious entrepreneurs, literally paid thousands of dollars to attend.
Obviously, he nor the promoters can’t allow those who didn’t pay to attend, (like myself), to have access to the entire recorded workshop.
But it does point out, why it’s so critically important, to start incorporating, some facet of the information marketing business model into the mix.
Case in point. Either Chris or the promoters.
Could easily, (and more than likely will), do at least one of four, fairly basic things, with the recording of his presentation at the high end workshop.
1.) First: They can and no doubt will. If they haven’t already! They will package up Chris-s presentation and sell, market or promote it, as a stand alone product worth X.
And sell X number of copies, and consistently make extremely good money from doing so.
2.) Second: They will include it, as an extremely time sensitive, ‘fast action bonus’ worth X! And they will ethically bribe, potential customers, who purchase some higher end product or service.
Like maybe Chris or the promoters, start some type of higher end, coaching or mentoring program. And they will ethically bribe those purchasers, with a recording of his presentation.
As Long As You Retain Some Type Of Legally Ownership You Can Maintain Some Type Of Marketing Or Promotional Control!
3.) Third: Or they may also decide, to sell different types of licensees to it. Which give the purchasers, the right to either, legally sell their own copies.
Or some of Chris-s higher end student/customers, might purchase master re-seller rights of some kind. Which allow them to resell the master resell right to other marketers.
4.) Fourth: Chris may decide, there’s more than enough demand, for him to start teaching his students, through higher end coaching programs how to:
A.) Make a full time living being a successful affiliate marketer of some kind. Because after all, he’s literally sold millions of dollars, of products and services, being a top affiliate!
B.) Or Chris might decide to start teaching extreme high end coaching, teaching his student customers, how to make a full time living, doing various types of information marketing.
C.) Either Chris or the promoters or both, may decide independently, to let other companies and or promoters, to sell recordings of his presentation. And he will revenue share with them, 50/50 after they recoup the advertising or promotional cost.
Or Chris may decide, it’s easier to let the promoters, to pocket 70% of the initial front end sales funnel.And he just pocket 100% of any future, high end, one on one coaching or consulting generated.
In any event. No matter how you slice it. Hopefully you now better appreciate.Why some type of information marketing and or promotions, definitely need to be, or become a part of, your long term marketing mix.Don’t you agree?
Doesn’t It Seem Like The How To information Business Model Goes Hand In Hand With Creating Multiple Streams Of Income!
P.S.Now as is customary during this part of our show.Please share your extremely valuable comments (in the comments section below) that you can apply to your business, product or service in the next 30 days or less!
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Extremely important note:And if by chance, you happen to know any of the lesser known podcasters, who also target,small business owners,service providers or aspiring startups entrepreneurs etc.
And they’re pro-actively looking for potential guest speakers.Please don’t hesitate to-either- pass their name and contact information directly
to me or vice versa!Thanks!
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