This Is What Makes Getting The Edge And Keeping It So Potentially Profitable!
Since you’ve been in business for a while. And your products and services definitely rock, correct? What do you think, makes getting the edge in business, and keeping it a whole lot easier and far less expensive? And whatever your particular answer is.
How long have you been personally implementing it? Very good. This is definitely great to hear. Moving forward, how or what do you plan on doing, in the next 30 or X number of days or less.
To help take your profit seeking business or service, to the very next level or two. And have you written this goal down? And have you put the wheels in forward motion to make it happen? If not, why not?
And what specific A/B split test(s), do you plan on implementing as well? In the next 30 days or less. And strictly based on your current, real world experiences.How did you decide, to pursue your current marketing or promotional choices?
And how soon, can you bring in, or include, some potential (JV) Joint venture or potential cross promotional partners, to help the both of you, rapidly get the word out?
So What Exactly Do You Plan On Doing In Order To Get And Keep Your Edge!
Let’s say your single location, retail appliance center. Even though it’s currently in 4th place. Among your major local competitors. You can still implement some proven marketing strategies or tactics.
Which will not only help you, and other, non directly competing vendors, systematically get the word out.But help you market and successfully promote yourselves.
For literally pennies on the dollar. Say for example. Since you already know, your ideal customer, currently has a total lifetime customer value metric, of somewhere between $500 – $7,500 dollars. Give or take over the next 5-7 year period.
And since your store averages, about 100 unique customers per day. 40% of whom, are local women, ranging in ages from 18- 55. And of course, it also stands to reason. If 40% of your unique daily visitors are female. The remaining 60 unique visitors per day, are men, correct? And their age, ranges between 18 – 60.
We’ll discuss, some brain dead marketing strategies, targeting men, in part two.Okay? For now, here’s at least three, potentially profitable strategies.
You or your major competitors, can use to attract the ladies. And to inexpensively, ethically bribe them, to start spreading the positive word of mouth and mouse buzz.Both on and off of social media.
Once You Have Your Ideal Prospect Or Customers Undivided Attention! (Don’t Stop There!)
Remember.Unlike the vast majority of your major competitors.You’re not just interested, in wasting a ton of money. Day after day or week after week. On some type of outrageously expensive, dismally performing, traditional advertising or promotional campaigns. Correct? No way.
Instead, you’re far more interested, in effectively utilizing, some low hanging fruit.Positive word of mouth and mouse generating strategies.Right? Absolutely.
So here’s what you or your major competitors, can inexpensively test, on a small scale first. To discover, how much if any, type of positive response, it creates.
The first three female customers, who spend respectively. $100, $80 and $50 dollars each. The 1st local female customer of the week, to spend $100 dollars or more.
Unbeknownst to her.But your highly trained cashiers, will send another associate to the back, to bring her, a seven foot teddy bear.Say what? That’s correct. And not only should she be pretty surprised.But whether she’s alone or not.
And hopefully she had drug a semi qualified quest with her, who is at least 18. But in any event. She’ll also be leaving with a seven foot teddy! Which ought to not only get a major conversation going, but keep a major conversations going, for quite a long time.Don’t you agree? No doubt.
Now That Positive Word Of Mouth Buzz Is Starting To Make The Social Rounds! (What’s Next?)
Next. The first local female customer of the week, who spends at least $80 dollars, but under $100 dollars. Guess what? They automatically win a five foot teddy bear! Huh?
And the first local female customer of the week, who spends at least $50 dollars, but under $80 dollars. They automatically win a three foot teddy bear. Of course you will form a mutually beneficial JV arrangement, with a reputable distributor, of the love able teddies.
Which you or your major competitors, actually purchase at or near their actual cost. Because (hopefully!), the teddy bear distributor, is marketing savvy enough, to appreciate, the long term, potential repeat back end sales, from the recipients of the teddies.Right?
So far, three times a week, three local female customers, are receiving free teddy bears.Based on how much they spent with your retail appliance store, correct?
This Is How You Or Your Major Competitors Systematically Build a Tsunami Of Positive Word Of Mouth And Mouse Ambassadors!
Three per week, over a 52 week year. Means at or near the end of December.You or your major competitors,will have provided, 156 ethical bribes, correct? (52 x 3 = 156.)
And you best believe, all 156 of those female customers, know and have bombarded, at least 25 other women apiece, and some local men too! Which means, at least an additional 3,900 locals have at least heard something positive about your business or service, correct? (156 x 25 = 3,900.)
And one way or another.Your proven marketing strategies or tactics.
Have caused a ton of locals to become aware of your marketing/PR generosity.Don’t you agree? In part two. You’ll discover at least three more proven strategies and tactics. To take this market tested strategy, to the very next level or two.Okay?
In the meantime.Are you starting to better appreciate,how initially getting the edge and learning ‘how to’ keep it.Is so potentially profitable. Say yes!
If So Called Underground Marketing Strategies Or Tactics Is What It Really Takes! (Why Not Effectively Utilize Them!)
P.S.Now as is customary during this part of our show.Please share your extremely valuable comments (in the comments section below) that you can apply to your business, product or service in the next 30 days or less!
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