This Is What Makes Creating Digital Products So Cool!
(As Well as Creating Extremely Low Cost Digital Services So Potentially Profitable Too!)
Can or do you really appreciate “what” low hanging fruit marketing possibilities currently exist, whenever or each time you or your major competitors create some time of content? (Especially highly craved digital content of some kind.)
And it can be a continuous combination of audio, written or video content. Just depending on “what” you consider are your current or future strengths. Clearly a lot of aspiring entrepreneurs have an ongoing phobia about appearing in front of the camera. right?
Or they don’t like the way they sound on any type of audio recordings. And they don’t like to write because? And the list of profit repelling excuses literally go and on, correct?
But make no mistake about it. The moment you or your major competitors start proactively serving your target market. You literally have tons of potentially profitable opportunities to create some types of bank account filling, extremely low cost digital products or services. Say what?
In fact when you create certain types of free lead generating content. You might get creative and bundle it with other potentially valuable digital content of some kind. Or you might turn it into some type of stand alone digital content of some kind.
Or use it as part of your first X number of “fast movers” bonuses worth X. And the list of marketing possibilities go on and on….
Ladies And Gentlemen Who Said Digital Marketing Has To Involve Traditional Products Or Services?
As a prime example take a look at the screenshot image below. It’s from a recent free 15 plus minute brainstorming zoom session I did with Mark Savant of marksavantmedia.com fame.
This Is What Makes Creating Digital Products So Cool!
And the extremely valuable content nuggets he freely shared in this highly concentrated brainstorming session. Ladies & gentlemen this is a prime example of strategically converting content of any kind, which you initially created as free. (Ask the great Russell Brunson himself. It’s done all the time.)
Then you either sell it outright, as an extremely low cost stand alone digital product. Or you bundle it and sell an entire package at a reasonable discount. Or you give your newly bundled product away as an extremely time sensitive bonus to the first X number of prospects or current customers who purchase one of your high end ticket products, services or high end affiliate or JV (Joint Venture) partner revenue sharing offers.
The other thing is Mark (if he wanted or decided to) could also release say the first 5-10 minutes of the front end of our or any of the free 15 or X minute sessions he’s done with his prospects.
And offer to sell them either individually or as a bundle pack worth X. And maybe create an overall one page checklist of X number of relevant subjects the various sessions cover. (Entrepreneur please say you’re definitely starting to see and better appreciated the previously untapped marketing possibilities.)
Or create a paid membership site where for a relatively small monthly or annual access fee of X. You and I can pay to receive lifetime access. And watch/study the sessions as often as we wish to.
You Can And Definitely Should Monetize So Called Free Assets Or Resources! (As Long As You’re Constantly Providing Value And Over Delivering!)
Case in point. Facebook groups are free to create, right? It’s just another extremely clever and effective marketing ploy for Facebook to keep the engagement extremely high on their platform. (And boy does it work.)
The barrier to entry is extremely low, right? But then an extremely savvy marketer starts a private Facebook group on subject X. But they charge the people who want to be a part of it Y per month, quarter or year to remain members.
So in a case like that. Mark or whomever the expert marketer is. They provide limited or unlimited access to X number of his free zoom sessions. (Like the one he and I did.)
And of course he will A/B split test the different access prices. You and I will enthusiastically pay for constant, direct unlimited access. to the material
In which case Mark (or you!) may decide to offer an additional free, (extremely time sensitive) digital bonus of some kind as an ethical bribe for upgrading to the more expensive offer.
This is where and why. Suppose you did a free or extremely low cost webinar of some kind a while back. And unfortunately very few of your ideal prospects actually attended the live event.
You can still leverage your recording by offering it as an extremely time sensitive ethical bribe worth X. Because it’s the extremely valuable information your target audience cares about. Not so much “how” many attendees actually made it to your live event, right?
Remember Your Digital Content Has More Than One Use And Long Term Value To Your Target Audience!
Say for example. You could offer a free drawing of some kind for an extremely limited time. And offer your free or low cost 90-120 minute webinar as an extremely time sensitive second prize worth X.
Or you and I and one or two more profit seeking entrepreneurs could bundle different extremely low cost digital products and offer them as extremely time sensitive second prizes worth X.
(Extremely important side note: If you’d like to interview yours truly via zoom or just audio. Provided I get to mention at least two web addresses I’m connected with. You’re then free to market or promote the interview or series of interviews you do in any way you wish to. Meaning, you can use it to lead generate, give it away as a free “fast mover” bonus or whatever. Or sell it to your target audience outright.
On the initial front or back end of your funnel. As long as it’s quality content. Every one wins. Don’t you agree? Reach out to me via the contact page of my blog and let me know exactly “what” you initially have in mind. And we’ll go from there.)
In the mean time entrepreneur. Are you’re creative marketing juices starting to flow from all of the practical, previously untapped marketing possibilities just waiting on you? I sincerely hope so.
Because this is just an incredibly small sample of “what” makes creating digital products or offering extremely low cost digital services of some kind. Which can often turn out to be potentially valuable more than worth your time and effort. Don’t you agree?
P.S. Now as is customary during this part of our show. Please share your extremely valuable comments (in the comments section below)
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(Click the link just below, and watch the first video at the top of the page, if you’d like to see the entire 33 minute replay, of a guest podcast on
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