This Is What Makes Creating Content So Potentially Valuable! Part Two
If you have your own self hosted WordPress blog. And or your profit seeking e-commerce site. Proactively creating content for your specific target audience is definitely a proven marketing strategy. Don’t you agree?
You can run ads. But long before your ads are effective. You have to constantly test them in the real world. Which not only cost you both time and money.
But while or until you figure things out. Cash is steadily going out of your business or service. There’s simply no way around it ladies and gentlemen. And there is always the looming threat of your account(s) being temporarily shutdown, correct?
Thank Goodness Digital Content Marketing Is Not About How Big Or Small Your current Marketing Or Promotional Budget Is!
Entrepreneur the featured screenshot image above. Is from my recent guest podcast appearance on the totally fabulous “Winning On Mainstreet”podcast. hosted by the dynamic Gordon Henry.
He’s the guy on the left side of the screen. (Ladies & gentlemen directly below. Is a current screenshot image taken from the home page of their website. It features myself along with four other recent guests. Obviously as newer episodes get published.
The images and recording links will change/update as well.) And that’s the beauty of creating your own digital content/products.
The content can be or become evergreen.
This Is What Makes Creating Content So Potentially Valuable! Part Two
Sure You Can Definitely Keep Paying For Ads! (But While You’re Figuring That Out Keep Creating Value Driven Digital Content As Well!)
Take notice of the four titles of our respective episodes. One starts with the classic evergreen “how to.” Mine uses, (or attempts to!) to utilize a curiosity angle, correct? and the one on the far right, (in my opinion!) Is literally begging to have “why” added to the beginning on the title.
If nothing else. It would make for a nice A/B split test. 😀 and the 1st title might be a/B split tested. Simply by adding “So What Is” The Blue Collar Kings…
Here’s the other thing to seriously consider about strategically creating content for your specific target audience. Your value driven digital content is relatively inexpensive to systematically create.
Take my or your blog posts for example. Entrepreneur ‘how” long does it typically take you to write a quality blog post? Versus “how” much you’ll need to constantly invest. While you test your various ad propositions?
Quality Value Driven Content You Only Need To Create Once! (Can Literally Be Or Become Valuable From Now On!)
Take notice of the screenshot image below of the recent email message I received from a retail appliance owner. (Prospective one time paying customer. Or potential long term repeat customer.)
I immediately responded back to him. And I will basically share an overall recap of some of what I asked him to share with me. For our up coming free 15-30 minute power session.
(Please note. Typically you and I or your major competitors will invest 15-20 minutes in a free 15 – 20 minute power session.)
In this particular case. I want to collect a ton more potentially valuable and relevant information for future paying customers. As well as long term repeat customers. 😎
This Is What Makes Creating Content So Potentially Valuable! Part Two
You Never Really Know What Or Which Particular Opportunity! (Can And Will Be A Potentially Valuable Springboard To Your Next Major Success!)
This is the super condensed version. (A snapshot if you will of some of the questions I asked him to supply answers to.)
1.)How many non directly competing vendors. Located on both sides of the street his business is currently located on. Does he or his key employees know on a 1st name basis?
2.) Name the business or service his top 3-5 non directly competing vendors are in?
3.) Does he currently have his own opt in email list? 3.B) How soon can he or someone within his company set up either a free or paid email service provider account?
4.) What three paid or free marketing/promotional strategies are currently working best for him?
5.) Does or has ever used fliers, index or posts cards.
6.) Doers he currently use. Or has ever used outrageously expensive local prime time radio, TV or major local newspaper ads?
7.) Does he currently have a favorite local barber? And if he has either a wife, live insignificant other. Or girlfriend. Whose a favorite local hair or nail salon owner?
You Definitely Don’t Need To Keep Wasting A Non Refundable Fortune! (In Order To Reach Your Ideal Audience!)
(Believe it or not entrepreneur. The answers to these seven questions. Are more than enough to move him. (Or you!) Off center in a major way. Without investing a fortune. In outrageously expensive. Dismally performing traditional ads or promotional campaigns. Don’t you agree?)
My friend, don’t or stop over complicating creating content. And instead on laser focusing. On constantly creating some type of value driven content for your target audience. And watch which long term direction your bottom line ultimately goes.
Entrepreneur Keep Over Delivering For Your Specific Tribe! (They Will Definitely Appreciate It!)
P.S. Now as is customary during this part of our show. Please share your extremely valuable comments (in the comments section below) that you can apply to your business, product or service in the next 30 days or less!
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Extremely important note: And if by chance, you happen to know any of the lesser known podcasters, (or radio show host) who also target small business owners, service providers or aspiring startups entrepreneurs etc.
And they’re pro-actively looking for potential guest speakers. Please don’t hesitate to-either- pass their name and contact information directly to me or vice versa! Thanks!
(And be sure you head over to Spotify.com and setup your free account. This way you can listen to my podcast “The Marketing Minute” and leave me a greatly appreciated 5 star review. Provided you honestly feel it warrants it. Thanks!)
(Click the link just below, and watch the first video at the top of the page, if you’d like to see the entire 33 minute replay, of a guest podcast on marketing your small business or service. I Recently appeared on.)
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