This Is What Makes Certain Lead Generation Strategies And Tactics Evergreen!
Have you also noticed just “how” much more profitable (over time of course!) your business (small or otherwise.) And or your service can be or become once or as soon as you and get semi effective at any type of potentially profitable lead generation strategies and or tactics.
Because as a general they say using the traditional strategies or tactics to generate your all important first time customer. You and I will usually have to spend about 500% more.
And that’s just to initially get your target audience’s temporary attention. Think about how many times you see the same ads of local businesses on TV. Or if you happen to be listening to one of or your favorite local radio station.
It’s pretty much over and over, correct? And it’s no surprise each exposure costs X amount of dollars. Whether you and I see or hear the ads, correct? So “why” not at least look into some potentially profitable marketing and or promotional alternatives?
Sooner Or Later You’ll Realize You Need To Resort To Some Basic Marketing Strategies And Tactics! (In Order To Consistently Get It Done!)
Say strictly for hypothetical marketing illustration purposes only. Let’s you own a non franchised, local gourmet coffee shop. And I currently own a non franchised retail appliance center.
And we’re both located inside a mini strip mall. Along with both a women’s hair and nail salon. Entrepreneur between these three other business or service providers. (Not counting ourselves.)
Believe it or not. There is more than enough previously untapped marketing potential. Between generating the first, then long term repeat customers. Who then strategically get ethically bribed to do the following, bare bones minimum three things.
1.) Come back more often. Save a little money and constantly brag about it.
2.) And then induce (ethically bribe them!) to consistently spend mote money on their subsequent visits.
3.) As well as ethically bribe them to periodically drag a friend (translated; potential first time customer) with them, (whose at least 18) to you and or your major competitors store.
4.) Bonus strategy: Ethically bribe both them and their friend to join your opt in email list.
And if for whatever reasons you’re still not currently utilizing opt in email service just yet. What the heck are you still waiting for? (Especially a reputable paid one.) Offer a free monthly drawing (initially just for!) local business owners and or service providers.
Entrepreneur Targeting Local Small Business Owners And Or Service Providers Let’s You And Or Your Major Competitors Generate Tons Of Potentially Profitable Marketing Leverage! (For Literally Pennies On The Dollar!)
There’s absolutely nothing wrong with initially going old school here. Meaning you or your major competitors could simply set up a large fishbowl and allow your local business owner/service provider customers to simply drop their business card in the fish bowel.
And once a month have either the owner(s) or employees grab one card and text therm. They’re this month 1st grand prize winner. They not only win something very cool. Which causes them to create a ton of positive word of mouth and mouse buzz all over social media.
But for an extremely limited time. You or your major competitors also send them via text. And extremely time sensitive gift certificate.
For them to give to all of their current and future employees. And these employees get special two or one sided, laminated gift certificates. Which automatically grandfather them in for X% savings for life. (Say what?)
You Get One Who’ll Gladly Tell One! (Who’ll Gladly Tell One And So On And So Forth!
This way they not only have some incredibly valid reasons for constantly frequenting your store. But even more valid reasons to constantly brag to their, take your pick?
Current, past and future neighbors. Their in-laws, siblings, current and future employees, current, past and future co-workers. Their besties. And this is just the initial short list.
Entrepreneur you and or your major competitors will be gaining either direct or indirect access to these potentially long term repeat customers for literally pennies on the dollar.
Meanwhile your major competitors will be consistently blowing a fortune on the initial front end or their budget. While you’ll be strategically and systematically 5-10X both your initial front and back end, long term gross profits for literally pennies on the dollar.
Entrepreneur this is just an incredibly small sample of “what’s” definitely possible for you and I. Once or as soon as you get semi proficient at some type of non traditional lead generation strategies and or tactics. Don’t you agree?
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