This Is What Makes Building A Business A Whole Lot Less Complicated Or Expensive!
Do you have any realistic idea, what those local billboard ad campaigns cost? If you actually live in a major city, they’re definitely a whole lot more expensive.
And even if you live in a more rural area, they’re not exactly cheap. The real sad part is. If you’ve ever attempted to use this type of, outrageously expensive – (DOA) “Dead On Arrival” type of advertising. Or for some type of promotion. Unfortunately, you already know, how dismally performing, this method of so called adverting is. Correct?
On the flip side. Since you’re definitely committed to building a business or service, which doesn’t heavily rely on outrageously expensive, traditional advertising methods, correct? Good answer BTW.
Then you simply must embrace, some of the far less conventional methods of strategic marketing, advertising or promoting. Because by and large, these proven strategies and tactics, typically save you or your major competitors, a ton of money.
And usually produce, a whole lot more spendable profit, on both the initial front and back end of your long term sales funnel. Can you live with that?
Building Your Business Doesn’t Have To Be Or Become A Constant Struggle!
Case in point. In this particular multi part series.You’re about to discover, at least three incredibly simple ways, for you or your major competitors, to systematically go about building a business or service, (for a fraction of the traditional up front cost),without having to constantly rely on some of the traditional, outrageously expensive methods.
Let your major competitors go there. But just to properly set up the entire scene of previously untapped marketing possibilities.Let’s use two completely different scenarios, to hopefully open your creative marketing eyes extremely wide.Okay?
Let’s say you’re the senior (PR) Public Relations or marketing manager, for a regional, upscale women-s cosmetics distributor. And your high end female customers, who typically earn high five, six and seven figure a year incomes.
And their total life time customer value metrics, are generally, somewhere in the range of $500-$6,500 dollars.Give or take over the next five to seven year period.
And since your ideal customers, usually refer, X number of women, plus they gladly provide you with, (either) written, audio or video testimonials. And more than their fair share of out reach on social media as well.
It only makes economic sense you cater and nurture these ambassadors of goodwill. Correct? No doubt.
Whenever And As often As You Can Strategically Utilize Some Form Of Marketing Triangulation!
So one day, as one of your top female sales reps, is waiting to get her facial. Also seated in the waiting room, is one of the areas top, female, residential real estate brokers.
And she typically lists and sells homes, condos or townhouses, in the $500,000 dollar and up range. And since your sales rep, is also on a first name basis, with the owner(s) of the facial salon.
Your sales rep has an inspirational marketing light bulb moment. First she asks the female broker, if it’s okay to periodically send her some business? And of course the broker readily assures her it is.
And by the same token, your top female sales rep, asks the broker, if she’s also okay, with periodically sending you some business as well. And again her answer is a resounding yes.
And your sales rep asks the owner(s) of the facial salon the exact same questions. And of course, their answer is yes. This being the case. Here’s ‘what’ your sales rep initially does.
She allows the owner(s) of the salon, plus all of their current and future staff members, to sample, any 32 oz. fragrance of their choice.And the owners get their first 32 or 64 ounce oz. bottles for free. Say what?
And the staff members get theirs at you or your major competitors actual cost.
Maybe It’s Time For You To Drop Tradition And Go With Some Proven Non Conventional Marketing Strategies Or Tactics!
And you also allow the female residential real estate broker, to get her initial 32 oz. bottle of the fragrance of her choice for free. And all of her current and future female real estate staff members. Including her secretaries, they get their initial 32 oz. bottles of fragrances of their choice, at your actual hard cost.
And as long as they remain active opt in email or mobile marketing subscribers, every future purchase they make, for themselves or as a gift for someones else.They get to purchase any 32 oz. bottle of fragrance you have in stock, at your actual hard cost.Huh?
Otherwise they save just 10 or X% off a fragrance, which typically retails for at least $275 -$350 dollars per bottle. These not so difficult strategies, will easily expose some of your best smelling fragrances, to some of your ideal prospect/future customers, right? For sure.
And you will also allow the female real estate broker, to offer an initial sample 32 oz. bottle, to their current, future and past customers, at your actual hard cost.
You Keep Stacking And Implementing One Successful Strategy On Top Of The Other And Watch What Gradually Starts To Happen!
And as long as they remain active subscribers, going forward, they get to purchase any 32. oz fragrance of their choice, at your actual hard cost. While all non subscribers, either pay full retail or catch your periodic sales price.
Plus, the real estate broker, and all of her current and future agents, both male female, will periodically send their female customers, both their past, current and future customers.
Extremely time sensitive discount coupons/gift certificates, for a deluxe women-s facial treatment. Which by itself is typically a $39- $49 dollar value. However, all the women have to do, is drag a friend with them whose at least 18. Before the expiration date and they both get their facials free.
Coming up shortly in part two. You or your major competitors, will discover ‘how to’ multiple your long term results even faster.Using an incredibly simple tweak.
Until then, can you now better appreciate, why building a business or service, can be or become, a whole lot easier and far less expensive? Say yes!
Are You Starting To Appreciate All Of The Untapped Marketing Potential Available To You Or Your Major Competitors?
P.S.Now as is customary during this part of our show.Please share your extremely valuable comments (in the comments section below) that you can apply to your business, product or service in the next 30 days or less!
As always, if you got any value out of this post, please share this on your favorite social media sites or tweet this.Thanks!
And if you’re currently registered on Linkedin or twitter,and you’re serious about about doing some type of power networking.Let’s get connected asap!
Extremely important note:And if by chance, you happen to know any of the lesser known podcasters,who also target,small business owners,service providers or aspiring startups entrepreneurs etc.
And they’re pro-actively looking for potential guest speakers.Please don’t hesitate to-either- pass their name and contact information directly
to me or vice versa!Thanks!
And be sure you grab your explosive free 22 step small business marketing idea kit series,because it will help you increase your gross profits by as much as 25% in the next 90 days or less.
And help you master your effective communication in marketing skills.(No matter what your particular niche market is.) It’s a $97 dollar value and it’s free!
