When hear the term relationship marketing strategy, what immediately comes to mind? Are you still thinking about potentially outrageously expensive traditional advertising of some kind? Let’s hope not. Because the type of not necessarily expensive, relationship marketing strategies and tactics you and I should be proactively embracing.
They help you and I build rock solid relationships. Which go much deeper and last far longer. Than even your most successful paid ad or paid promotional campaigns ever will.
No matter how successful your -traditional- paid ad or paid promotional are. At some point they all peek and then your long term bankable results start to dip. Until they’re simply no longer effective at all.
Or at least no longer as effective as they previously were. Have you also noticed (or personally experienced) this all too common occurrence too?
Right About Now Are You Wondering What Marketing Skills Are In Demand?
You name a practical specialty. And rest assured. Especially in this healthcare crisis driven. Redesigned economy. Both on or offline BTW. Somebody somewhere. Is diligently searching online for you or your major competitors specialty. In fact. Are you familiar with the extremely popular video conferencing platform called zoom?
(That’s not an affiliate link of any kind BTW.) Get this. Prior to Covid. Zoom readily admitted they had an impressive ten million users worldwide. And truth told, I have no idea whatsoever, the percentage who were and are probably still using the free version. Versus those using the paid version.
On the other hand. Just 90 days into Ccovid. Zoom updated their usage information. And they now proudly proclaim. A staggering 300 hundred million users worldwide. Say what? That’s correct.
Translated: As a direct result of this crippling virus disrupting every part of the world. More information seekers of all ages and skills levels are continuously rushing online in record numbers. In various forms.
Searching for practical answers and proven solutions to their most pressing needs and desires. (And they’re either going to find you, I or your major competitors market tested solutions in one form or another.
Is Your Current Phobia Standing In The Way Of Your Long Term Success?
Quick question. Are you one of a gazillion of extremely talented entrepreneurs. Who works extremely hard. In your business or service. But when it comers to professionally marketing your extremely valuable products or services.
You shy away from either:
A.) Appearing as a guest podcast-er?
B.) Or doing any type of strategic guest blogging.
C.) Or appearing on any type of virtual summits.
D.) Just being audio recorded only.
In fact as you read these words. Does the thought of you personally participating in any of the above, automatically make you feel a little uneasy? If so I definitely get it. Hey let’s be brutally here.
It’s not exactly easy to put your/ourselves out there. Right? And have complete strangers take unending shots at you/us for whatever reasons, right? Agreed. Personally, I’m far more concerned and obsessed with all of the new power network and strategic partners or collaborations which can and definitely will be formed.
Sure it doesn’t feel good to be occasionally attacked. But there’s simply no way. A rather small inconsequential group of wannabe haters.
Are going to ultimately decide who you and I power collaborate with, right? Agreed.
Start And Keep Nurturing Rock Solid Relationships Of All Kinds!
Case in point. I recently appeared as a guest on Thomas DeSchutter-s “The Bloom Living” podcast.Thomas is not only an incredibly engaging host. But he’s also been proactively helping men & women with all type sizes of financial portfolios.
Get their financial houses in order for the last two decades.(See the screenshot images below.)
You Can Continue To Advertise Or You Can Start Strategically Implementing Some Type Of Proven Relationship Marketing Strategy!
Ten minutes into the initial front end of my guest podcast appearance. (Before officially going live.) And twenty minutes on the back end, right after we officially went off the air.
Thomas and I continued to power network. And as direct result. Going forward. There is a very good chance. He and I will do some type of mutually beneficial strategic alliance.
So going forward. What this type of marketing/promotional mindset definitely means for you or your major competitors is. Starting with your current and future vendors, current, present or past employees etc.
You definitely need to start systematically implementing. Some type of proven relationship marketing strategy. Don’t you agree? Because the quicker you start. The deeper and long lasting. These type of potentially profitable relationships can be or ultimately become. Don’t you agree? Me too.
( And BTW. If you or anyone you know, like or trust.Has their own business related podcast. And they or you are proactively looking for guests. I would love to be guest on your show.
Simply reach out to me via my blogs contact page. And simply write “potential Guest Podcast Opportunity” in the emails subject line. And share your particulars in the body of the email message. And I’ll return your email message asap.)
P.S.Now as is customary during this part of our show.Please share your extremely valuable comments (in the comments section below)
that you can apply to your business,product or service in the next 30 days or less!
As always, if you got any value out of this post, please share this on your favorite social media sites or tweet this.Thanks!
And if you’re currently registered on Linkedin or twitter,and you’re serious about about doing some type of power networking.Let’s get connected asap!
Extremely important note:And if by chance, you happen to know any of the lesser known podcasters,(or radio show host)
who also target,small business owners,service providers or aspiring startups entrepreneurs etc.
And they’re pro-actively looking for potential guest speakers.Please don’t hesitate to-either- pass their name and contact information directly
to me or vice versa!Thanks!
(Click the link just below, and watch the first video at the top of the page, if you’d like to see the entire 33 minute replay, of a guest podcast on
marketing your small business or service. I Recently appeared on.)
And be sure you grab your explosive free 22 step small business marketing idea kit series,because it will help you increase your gross profits by
as much as 25% in the next 90 days or less.
And help you master your effective communication in marketing skills.(No matter what your particular niche market is.)
It’s a $97 dollar value and it’s free!
This is a great inspiring article. I am pretty much pleased with your good work. You put really very helpful information…
Thanks so much SEII!
I truly appreciate your extremely kind words.
And I’m glad you found some type of value in the post.
And hopefully the material on my blog
helps both you and at least some of long term
repeat clients make it to the very next level
or two!
Mark this is such an important message. Super point in this post; the fear-phobia of meeting and greeting folks leads to business problems. I simply meet new folks and keep building bonds with old buddies. Sometimes it feels uncomfortable to meet new folks and to keep bonding with buddies but a few moments of discomfort are worth living a life of freedom. Great job with this post.
Ryan
So brilliantly stated as usual coach!
And I couldn’t agree with your assessment anymore.
But if I had to bet money. I’d say your spot on analysis.
For any number of reasons will fall on deaf ears!
But thanks so much for taking the time to
stop by and share your proven expertise.
It’s greatly appreciated. And great to see you!