This is the type of proven ad copy writing they don’t teach you in business school!
So why is it (or maybe) a better question is, how is it, that your best ad copy writing strategies, don’t include three (make that) four of the best market tested power words in the entire marketing universe!
And did you know that it’s a proven direct marketing fact, that the three letter word ‘you‘ has a powerful magnetic effect on the eyeballs that get exposed to it. It’s true. it’s proven to be more influential that power words like ‘money ans sex!’
Not many can make that claim.
Entrepreneur that one simple power word, when implemented correctly, it routinely converts maybe’s into yes’es.
Ad Copy Writing Techniques That Put Money In Your Pocket Fast!
While there are plenty of proven tools in your overall marketing arsenal, very few of them, consistently yield the long term results of the following three powers words.
1.) Proven power word # one: This first proven power word should come as no surprise. It’s non other than the blockbuster money maker “free!” You see it when companies offer “free shipping” today only! Or “free shipping” with order over X amount of dollars etc.
Look around entrepreneur and smell the long term marketing opportunities. Which means you’d better get busy working on your ‘free’ power bonuses! By the way, speaking of ‘free’, you’ll definitely want to grab your free nine page special report, and discover the secret to increasing your profits by at 25% in the next 90 days or less! Using powerful back end marketing strategies!
2.) Proven power word # two: This next one you already know, it’s one of the most power three letter words in your entire marketing arsenal. This power word makes your best customer and clients, stop and pay close attention! Yea, it’s the strategical use of the bank account filling power word ‘you.’
It attracts your best prospects, customers and clients to you like bees to honey!Make ‘you and your’ an integral part of all current and future marketing materials (on or offline) and watch your conversions rates soar!
These Proven Ad Copy Writing Power Words Can And Will Put You Over The Top!
3.) Proven power word # three: Your third proven power word, just plain old keeps your best prospects, customers and clients undivided attention. Because every body wants to know what’s “new?” Oh yes! Every body craves the very latest.
And your clientele is no different! So if you’ve got a periodic newsletter, on or offline or you can dedicate a page on your WordPress blog. You’ll stay at the top of their list, by always letting them in on what’s “new!”
Bonus:
4.) Proven power word # four: And this bonus ad copy writing power word certainly needs no introduction, because it’s more than proven itself over the years! And it’s none other than “guarantee (and or) guaranteed.”
You service providers and product sellers, whenever possible, offer that “better than iron clad, no questions asked money back guarantee!”
Because it absolutely, positively tips the scales in your favor!
Another similar powerful marketing strategy, that you’ve already familiar with is using “risk reversal.” that’s where you tell your prospect or customer that, “even if you asked a refund! You can keep all the free power bonuses valued at X! Just a way of saying thank you, just for given your product and or service a try!”
(Note: And get this; subconsciously, whenever you (or I) see the power ‘free’ it triggers images of something new and improved!)
These four proven money making power words, give your ad copy writing the type of punch that will make your bank account bulge! Test them and see for yourself!
List at least two simple spin off concepts (in the comments section below) that you can apply to your business, product or service in the next 30 days or less!
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