So hopefully after reading and digesting, part one of this ongoing series.
You have now discovered why, some form of business to business marketing
strategies and or tactics, definitely makes sense, correct?
Great.Because if you have come to that particular conclusion.
You are definitely on the right marketing track.
Because by consistently implementing some form of business to business marketing strategies and or tactics, you have taken a giant step, towards perpetually generating, some long term marketing leverage, for literally pennies on the dollar.As you’re about to discover…
So Why In The World Shouldn’t You Profit From Some Type Of Bank Account Filling Business To Business Marketing Strategies And Or Tactics?
Case in point. Quickly picking up where part one left off. As you recall, your retail appliance center, formed a joint venture (JV) arrangement, with a local Mom & pop style, family orientated restaurant.
Which is owned by a local couple, whom both you, your staff members and even some of your most loyal customers have dined at for years.
You successfully negotiated, having the restaurant owners, sponsor a free drawing, once every 90 days or so.
Basically your retail appliance center, will gladly provide them with a state of the art, 75 inch, flat screen TV, which they will place in their main lobby area. So it can’t possibly be missed. 😀
Along with a giant sign, and a huge punch bowl.But this particular 90 day free drawing strategy, is only for local small business owners, service providers and or start up entrepreneurs, to drop their business cards into.
It Never Hurts To Add A Little Creative Marketing Twist Or Two To Some Of Your Most Effective Strategies And Or Tactics!
Say for example. Since the owners of the restaurant, will choose the 1st grand prize winner, once every 90 days or so.
Plus, in order for your business, to systematically build, some positive word of mouth buzz and generate, some potential, social media attention as well.
You also have the restaurant owners, contact at least 25 second grand prize winners, every 90 days or so as well.
And here’s what they’ll win, provided they do a couple of things for you.
1.) First: As long as the owners of the small business and or service, joins at least one of your VIP opt in email/mobile marketing list.
They automatically qualify to save at least 25 (or X% ) off their very first purchase. With absolutely no minimum purchase requirements. 😀
Are You Starting To See And Appreciate Some Of The Not So Obvious Advantages Of High Powered Corporate Marketing!
2.) Second:Next, and as long as they agree (in writing if need be), to personally introduce you to, at least three other local, small business owners, service providers and or start up entrepreneurs.And for doing so.
They automatically qualify, to be able to purchase up to $3,000 (or X amount) of dollars of your electronic goodies, at your actual cost! 😀
You know by doing so, you’ll definitely create, some continuous viral marketing buzz, both on and off of social media, correct? 😀
Because remember, your ideal -small business owner/service provider/start up entrepreneur- customer, has a current, total lifetime customer value metric, of somewhere between, $8,000- $9,500, (or x) amount of dollars over any five to seven year period.
So you and or your major competitors, definitely have enough front or back end, gross profit margin, to get a little creative, correct? 😀
You Structure Your Marketing Funnel Correctly And You Definitely Won’t Have To Be As Concerned With Your Major Competitors!
For just a second, stop and consider your potential marketing advantages, over your major competitors.
On average, they’re constantly spending, anywhere from $15,000 – $25,000 dollars per month, or more, on these dismally performing, image advertising campaigns.
Which they have to do over and over, before the general public, even begins to barely notice them!
Meanwhile, your far less expensive, business to business marketing strategies and or tactics, allow you to (not only) initially generate, some first time customers, for literally pennies on the dollar.
Bu also systematically generate some potential, long term repeat customers, and save at least 80% or more of the traditional front end cost, as you do so. 😀
You Can And Definitely Should Implement Some Form Of Direct Marketing Strategies And Or Tactics To Give Your Business And Or Service The Much Needed Edge!
Are you starting realize, if you (and or) your major competitors were to sponsor, say a really cool birthday party bash, for one of your small business owner/service providers kids, who was between 10 – 12 years old.
And you allowed the kids, to invite at least 15 or 20 of their closest friends. 😀 Which means, at least one or both of the parents will also be attending, correct? 😀
And you held it in a local hall. And you hired local clowns, a top end local magician. And you served tasty pizza, burgers,barbecue wings, soda and of course lots of gourmet ice cream! 😀
This Is Just A Small Sample Of The Long Term Money Making Potential Of Using Some Type Of Direct Selling Strategies And Or Tactics!
And all told, you invest about $1,000 – $1,500 dollars per event.
Think about the continuous long term, positive word of mouth and mouse buzz, each event will definitely produce!
And there’s simply no way, your major competitors, can match this type of viral, marketing buzz, using outrageously expensive, traditional advertising campaigns and or promotions. Right? 😀
In part three and beyond, (hopefully!) you’re really going to start to appreciate, just how potentially profitable, certain types of business to business marketing strategies and or tactics can be and or become.
So see you in just a little bit, in part three, okay?
P.S.Now as is customary during this part of our show.
Please share your extremely valuable comments (in the comments section below) that you can
apply to your business, product or service in the next 30 days or less!
As always, if you got any value out of this post, please Google Plus or tweet this.Thanks!
And be sure you grab your explosive free 22 step small business marketing idea kit series, because it will help you increase your gross profits by as much as 25% in the next 90 days or less.
And help you master your effective communication in marketing skills.(No matter what your particular niche market is.)It’s a $97 dollar value and it’s free!