This Is The Real Reason Why Business To Business Marketing Is So Potentially Profitable!
So for whatever reasons, you probably think,some form of business to business marketing, simply will not work, for your particular business and or service correct?
Well, you may indeed be correct, if all you plan on doing, is the same ole, same ole.Huh?
You see, without a doubt, the vast majority of you reading this particular post, if you are in fact profit seeking entrepreneurs.
Then more than likely, you spend and invest, the vast majority of your time and extremely limited resources, trying to entice brand new, first time consumers, not current business owners and or service providers, correct?
Let’s see how well this particular blog post and subsequent series does, to help alter your marketing perspective going forward.
So Are You Finally Ready To Discover Why Good Ole Fashion Business To Business Marketing Can Be So Potentially Profitable!
Case in point. Let’s say you currently own, a single location, retail appliance center. And your ideal customers, currently has a total lifetime customer value metric, of somewhere between $5,000 – $8,500 dollars, over the next five to seven year period.
And these metrics are about 25-40% higher for your long term repeat customers, who are professionals of some kind or another.
And the main reason being, (just like your typical consumers), your professional clientele, on average, will typically refer, an additional 10-15 other professionals, over a ten year period. 😀
And those referrals,which you (and or) your major competitors, generated for literally pennies on the dollar, usually turn out to be extremely valuable.
Primarily because at least 75% or more of their business, goes straight to your bottom line, not mainly gross front end expenses. 😀
This Is How You Can And Should Systematically Build An Extremely Lucrative Sales Funnel!
Say for example. The local family style orientated, Mom & pop restaurant, both you and your staff,(and truth told), probably some of your local customer base too, frequents for both lunch and dinner and the occasional business meeting or two.
Since you’ve literally been on a first name basis with the husband & wife owners and at least one of the main chefs for years.
Here’s the joint venture (JV) arrangement, you initially propose to them. Now remember, if push comes to shove, you can simply continue to throwaway, anywhere from $15,000 – $25,000 dollars per month, on outrageously expensive, dismally performing, traditional advertising mediums.
Just like the vast majority of your major -local- competitors do.
Your Customized Direct Marketing Strategies And Or Tactics Can Give Your Business And Or Service The Edge!
But since this local restaurant, is made up of a large enough percentage, of your ideal customers, especially the professional ones.
Here’s what you propose. You will place a large, state of the art, 75 inch flat screen TV in their main lobby. 😀 With a huge display which simply reads ‘Free drawing!” on it.
And once every three months, (every 90 days or so), the owners will choose a 1st grand prize winner and 25 (or X number) of second place winners.
But the marketing twist is, your free drawing, is for local small business owners, service providers and or startup entrepreneurs only. 😀
This Is The Type Of Proven Approach Which Doesn’t Really Need Any Marketing Creativity In Order To Be Effective!
Your giant display sign, will indicate, local small business owners only need to drop their business card into the giant fish bowl.
And ” No individual customers” please do not leave their information. You’ll eventually get around to targeting them in another free drawing. 😀
For now, here’s your primary reasons for aggressively targeting business owners and or service providers.
Actually there at least three primary reasons for doing so. And they have to do with the potential, long term marketing leverage, which can inexpensively be generated over and over, for literally pennies on the dollar.
Your Customized Marketing Funnel Has Far More Potentially Hidden Profit Centers In It Than You May Currently Realize And Or Appreciate!
1.) Potential reason # one: Face it already, small business owners know and frequently socialize with each other, do they not? Absolutely.
And they also network (joint venture) with each other. So they frequently recommend other local, small business owners and or service providers in the immediate area.
2.) Potential reason # two: They have employees and or associates, do they not? 😀 And those employees and or associates, occasionally move into (either) new apartments and or new houses. Right? For sure.
And guess what they’ll definitely want when they move? You guessed it. New appliances and other techno gizmos, which you and or your major competitors can provide.
Are You Starting To Appreciate Why Direct Selling Is Definitely The Way To Go!
3.) Potential reason # three: And finally, these local small business owners and or service providers, also have extremely close relationships, with other local, non directly competing vendors.
Hopefully, you’re starting to appreciate, the potential marketing leverage here, correct? Between all this potential, bank account filling marketing leverage.
Hopefully you can appreciate, how you and or your major competitors, can create a ton of new and long term repeat customers, for literally pennies on the dollar, right? 😀
In part two, you’ll discover at least three more potentially profitable reasons why, some form of business to business marketing, definitely makes a whole lot of sense.
See you in just a little bit, in part two, okay?
P.S.Now as is customary during this part of our show.
Please share your extremely valuable comments (in the comments section below) that you can apply to your business, product or service in the next 30 days or less!
As always, if you got any value out of this post, please share this on your favorite social media sites or tweet this.Thanks!
And if you’re currently registered on Linkedin or twitter,and you’re serious about about doing some type of power networking.Let’s get connected asap!
Extremely important note:And if by chance, you happen to know any of the lesser known podcasters,who also target,small business owners,service providers or aspiring startups entrepreneurs etc.
And they’re pro-actively looking for potential guest speakers.Please don’t hesitate to-either- pass their name and contact information directly
to me or vice versa!Thanks!
And be sure you grab your explosive free 22 step small business marketing idea kit series, because it will help you increase your gross profits by as much as 25% in the next 90 days or less.
And help you master your effective communication in marketing skills.(No matter what your particular niche market is.)It’s a $97 dollar value and it’s free!
