This Is Proof Positive Why Some Strategic Marketing Exposure Is Potentially Worth A Ton Of Money!
So who reading this post right now couldn’t use more potentially bank account filling marketing exposure? Especially if you can systematically and strategically create it for literally pennies on the dollar?
(I’m definitely with you profit seeking entrepreneur. But now it’s time for a giant reality check.) What are the proven steps to take?
Sure it would be nice ‘if’ a major celebrity and or a major influencer. And or major influencer-s decided to wear a T- shirt which happens to display your/our best market tested lead capture address on it. 😀
This way you could, (just depending on your arrangement with them!) Start systematically building your potentially valuable opt in email list for literally pennies on the dollar.
(Please don’t bank or hold your breath on that happening any time soon BTW. Just saying.:-D )
Wanna Know How To Leverage Assets Or Resources A Staggering 99% Of Your Major Competitors Either Overlook? (And Or Ignore Altogether!)
First of think about your all too typical major 2 or 3 day industry event. It’s literally packed with all types of profit seeking sponsors and attendees, is it not?
And depending “how” much money they have invested in their booth space. Because clearly the more money and other extremely valuable and potentially profitable resources they’ve invested.
The more long term gross profits they expect to earn on both the initial front end of these types of extremely high profile, outrageously popular events, correct?
But it’s also no secret they also expect to gross a ton of profit on the long term back end as well, right?
Which is “why” they are so proactive about both systematically and strategically building their all important opt in email list as well.
Entrepreneur This Is What Makes Strategic A/B Split Testing So Potentially Profitable!
Case in point. So (for just a creative marketing moment or two!) Imagine what could potentially happen if one of or a few of the VIP sponsors of a major live event. (In your particular niche.) These highly influential vendors with extremely deep corporate pockets.
Let’s say strictly for hypothetical marketing illustration purposes only. As the local attendees enthusiastically enter the massive convention center and or major hotel .They’re given either a market tested one or two side flyer and or index card.
And side (A.) is promoting an extremely time sensitive free drawing. (Who would have guessed, right? 😀 Where two guaranteed first grand prize winners. (To be chosen at the end of each day. (Hopefully that’s not too confusing, right?)
(And BTW, it will be one male and one female.) They win a deluxe home entertainment center. Which typically retails for at least $10,000 or X amount of dollars.)
Of course in reality the retailers actual hard cost is only half or slightly less. But this incredibly simple strategy should compel a ton of the local attendees to leap at the chance to enter the free drawing and join their opt in email list, correct? 😀
And Let’s Not Forget And Or Neglect The Other Often Overlooked Merchandising Opportunities!
Before diving head long into these so often overlooked marketing and or promotional opportunities. Just to finish the long term marketing thoughts from the previous paragraph.
Side (B.) of the extremely time sensitive, marketing savvy retailers index card and or one or two sided flyer. It directs the recipient to come to the local retailers store.
Before a ten or X day expiration day window expires. They come alone and for an extremely limited time they only save ten or X% off up to $200 or X amount of dollars off.
However, simply for dragging a friend whose at least 18 with them. Before the expiration date window expires. For an extremely limited time they can save up to 40 or X% off up to $2,000 or X amount of dollars.
And provided their friend also joins the the retailers opt in email list before they leave the store that day. For an extremely limited time.
They also save up 30 or X% off, up to $1,000 or X amount of dollars.
Even If You And Or Your Major competitors Stopped Right There! (You Would Definitely Do Okay Long Term And Literally Be Light Years Ahead Of Your Major Competitors!)
But you’re barely getting started. Because the extremely marketing savvy retailer or you. Has already run their ideal customers total lifetime customer value metrics in advance of these type of all too typical one and done major events.
They recognize their ideal customer (especially at these type of major conventions and or trade shows!) Is easily worth somewhere between $400- $30,000 dollars. Give or take over the next 5-7 year period.
Which explains “why” their market tested flyers and or index card directs the 1,000 or X number of attendees only to their booth.
Because those who take advantage of extremely time sensitive offer X. They get to purchase a state of the art tablet. Which typically retails for somewhere between $1,000 -$1,300 or X amount of dollars. 😀
The first 1,000 or X number of attendees who rush over to the retailers or vendors booth. They can either save 30 or X% off the usual retail price.
However, simply for agreeing to go live via video right on the spot. (Which definitely a certain percentage of extremely camera shy individuals will unfortunately decline the offer. But others will definitely leap at the chance to not only share their extremely good fortune all over social media.)
Don’t Wait On Your Ideal Prospects Or Customers To Generate Some Positive Word Of Mouth Or Mouse Buzz! (Constantly Compel Them To Do So!)
But they will be ethically bribed for doing so. And they will be given an extremely time sensitive voucher. Which they bring to the retailers actual store. And they can buy the tablet at the retailers discount closeout price. (Say what?)
Entrepreneur can you say massive, positive word of mouth or mouse tsunami? Ladies & gentlemen is it starting to become crystal clear, ‘how’ and why some strategic marketing exposure is potentially worth a ton of money? I sincerely hope so.
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