This Is Proof Positive Strategically Building Your Brand Isn’t About the Size Of Your Marketing Budget!Part Two
Hopefully after reading part one of this ongoing series. You now better appreciate how strategically building your brand isn’t automatically about how large your traditional advertising or promotional budget is. Agreed?
And that in lots of cases. These seemingly small gestures can and definitely will go a whole lot further. In terms of consistently generating some viral, positive word of mouth and mouse buzz. Both on and off of social media. Agreed?
Sadly far too many aspiring entrepreneurs are more than happy to try and increase the size of their traditional advertising budgets.
Instead of working equally as hard strategically building their customers or clients overall goodwill. Especially when they can continuously do so for literally pennies on the dollar.
And let’s face it. The more your customers or clients constantly sing you or your major competitors praises. The more effective and wide your reach gets. Which is definitely a good thing is it not?
Are You Still Wondering What Are The Advantages Of Branding?
Hopefully reading part one of this ongoing series has opened your eyes wide to the real untapped marketing possibilities. Just waiting to be utilized by you or your major competitors.
After all given the chance. Would you rather have to constantly invest tens of thousands of dollars trying to get the attention of your ideal prospects.
Or strategically invest a fraction of that amount and cause an avalanche of customer goodwill. Both on and off of social media. Which outcome are you up for? Me too.
So imagine this already. (As you vividly) recall from part one. One of your local female retail appliance center customers. Who recently bought a state of the art 55 inch flat screen TV. On a really deep discount “closeout” price.
And when you had it delivered to her house. That’s when you head delivery person discovered she also ran her own local cleaning (maid) service. And being trained to constantly be on the lookout for their customers who also owned local businesses or services.
Your head delivery person collects as much relevant information as possible. Such as:
1.) First: How long has she been in business?
2.) Second: What is the anniversary date of her business?
3.) Three: How many total employees does she currently have? How many full and part time?
4.) Four: How many of her employees (including herself) enjoy extremely great tasting gourmet coffee or extremely great tasting ice tea or lemonade? Say what?
Don’t Ever Discount The Long Term Positive Affects Of Using Non Traditional Opportunities To Further Build Your Brand!
Case in point. Remember since the residential cleaning service owner also works out of her home. Once the head delivery person discovers this fact. You arrange to surprise her by purchasing about $80 dollars worth of extremely great tasting gourmet pastries, bagels. And some of your areas best tasting gourmet coffee.
Imagine the long term positive impression this $80 dollar investment will have on both the cleaning service owner and her current and future employees.
And going forward. You or your major competitors purchase a twenty lb. bag of this great tasting gourmet coffee for her to share with her employees and family and neighbors etc.
And of course whenever she shares a cup with any of the aforementioned. At least 90-95% of them want to know how or where they can purchase some too. Which is definitely to be expected right? No doubt.
This Is Where And How You Or Your Major Competitors Can Make A Huge Splash!
So here’s your (marketing) reasoning. Since your female customer also owns a local residential cleaning service. And she currently has a total of nine employees. Six full time maids and three part time. And since she also still cleans houses too. A grand total of ten.
So on the anniversary of starting her business. You arrange to a birthday cake delivered to her home with exact number of candles for each year she’s been in business. And on her birthday you also mail her a gift certificate for $50 dollars from one of your areas most popular Mom & pop bakeries.
This way whenever anyone asks. Both she and her current and future employees constantly have a reason to brag both on and off of social media about you or your major competitors marketing generosity.
Plus, you will gladly provide both the owner of the cleaning service and all of her current and future employees with state of the art tablets. Which as long as they join your opt in email or text message list.
You’ll also allow all of her current and future employees purchase state of the art 40 inch flat screen TV’s. And they’ll only pay your actual cost. Provided they’re on your list.
If You’re Going To Build Anything Why not Steadily Build Your Customer Loyalty!
So you know going forward. Every time friends and family members or current or past neighbors come by. the vast majority of them will definitely wanna know how and where they can get hooked up too. Correct? Absolutely.
Which also why. As long as her employees remain active subscribers on your list. Every 90 days. You’ll allow them to come to you store and pick up a sealed envelop with their name on it which has ten or x number of extremely time sensitive gift certificates in them.
And the recipients, provided they drag a friend with them whose at least 18 and not a current subscriber. They get to save 40% off their very next purchase up to $1,500 or X number of dollars. If for whatever reasons they decide to come alone. They only save 10% off up to $500 or X number of dollars.
So hopefully this has opened your eyes (extremely wide) to how and why successfully building your brand. Has very little to do with the overall size of your marketing or promotional budget. Don’t you agree?
You Keep Looking For Some Creative Ways To Impress Your Ideal Prospects And Customers! (And Strategically Building Your Brand Will Be Or Become A Whole Lot Less Expensive!)
P.S. Now as is customary during this part of our show. Please share your extremely valuable comments (in the comments section below)
that you can apply to your business, product or service in the next 30 days or less!
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Extremely important note: And if by chance, you happen to know any of the lesser known podcasters,(or radio show host)
who also target, small business owners, service providers or aspiring startups entrepreneurs etc.
And they’re pro-actively looking for potential guest speakers. Please don’t hesitate to-either- pass their name and contact information directly
to me or vice versa! Thanks!
(Click the link just below, and watch the first video at the top of the page, if you’d like to see the entire 33 minute replay, of a guest podcast on
marketing your small business or service. I Recently appeared on.)
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