This Is Proof Positive Stores Sell! (So Get To It Already!) Part Two
Entrepreneur now that you’ve hopefully had the chance to re and re-read part one of this ongoing series. You too should be partially if not fully convinced that stories sell, correct? Major congrats on finally coming to that reasonable conclusion. Me to BTW.
So hopefully your marketing/promotional mindset now becomes. “How” in the world do you or your major competitors consistently make this undeniable fact work for not against you? Say what?
Truth told you just consistently put your ideal customers or clients in the right situations. And their natural goodwill ambassadorship will pretty much do the rest.
And before long both you or your major competitors will be more than pleasantly surprised. And strategically priming the marketing/promotional pump here and there will definitely lead to some long term profits. And previously untapped marketing possibilities. And that’s what you want is it not?
Entrepreneur This Is Why Creating Business Partnerships Can Be Or Quickly Become So Potentially Profitable!
Quickly picking up where part one initially left off. Let’s do a little marketing recap. So here’s this for the most part unassuming third year law student. With mounting student debt, looking for some creative ways to start not only earning more income.
But she also wants to earn enough income with some sort of legitimate, non time consuming side hustle which could potentially help her pay off her rising student debt. And perhaps help her finally afford to move off campus into a semi decent area of town.
Little does she know or even imagine either you or your major competitors may potentially be or quickly become the perfect entrepreneurial opportunity for her to not only initially get her feet wet with.
But with a little creative marketing elbow grease and some positive word of mouth and mouse buzz. The two of you can both get what you want and more. Say what?
Ladies & gentlemen seriously consider “how” her current and future immediate inner circle of friends and professional colleagues can and most likely will serve as her initial entrepreneurial launching pad. Say what? After all at least some of her closest friends and relatives also know other local women, do they not?
Now These Local Social Events Can Potentially Be Far More Profitable For You Or Your Major Competitors!
So let’s say she attends a barbecue one of her closest girlfriends has on a typical Saturday afternoon. And while these seven or eight local ladies are chopping it up bigtime. You know at least half of them or more are gonna wanna know where or “how” much she paid for her extremely eye catching bling, correct?
And while she’s enthusiastically telling her story. She either reaches in her purse to hand every lady whose sincerely interested in knowing. One of your best, extremely time sensitive, market tested, one or two sided gift certificates.
Side (A.) invites the recipient to join you or your major competitors main opt in email list. So they can enter into your monthly free drawing. For their chance to win an absolutely beautiful diamond studded necklace. Which typically retails for at $2,500 dollars. Say what?
And side (B.) invites the recipient to come to your store before the 10 or X day expiration date window expires. They come alone and they only save 10% off up to $200 or X number of dollars. ( Use some relatively low savings amount which is not very inspiring.)
However, simply for dragging a friend with them whose at least 18. Before the expiration date window expires. They automatically save up to 40 or X% off up to $1,500 or X number of dollars. ( Their savings are strategically based off an upward sliding scale. The more they spend the higher the percentage of savings their earn.)
Entrepreneur Are You Finally Starting To Better Appreciate The True Psychology Behind Ethical Bribery?
If so here’s where it can potentially get very interesting, (not to mention) potentially profitable. And their guest. As long as they also join you or your major competitors opt in email list before they leave your store.
They automatically get to purchase a pair of extremely eye catching diamond studded earrings. Which usually retail for $450 dollars a pair. But because she becomes an extremely valued opt in email subscriber of yours as well.
As long as they do so before they leave you or your major competitors store. She gets to purchase them at your actual hard cost of half or just $225 or X. And if he or she leaves your store without making any purchase(s) that particular day.
That particular offer is automatically expired. And they can only save whatever the percentage is at the time of their purchase. But remember, while most of your major competitors are only too glad to keep wasting a fortune, on those outrageously expensive, dismally performing, local billboard ads.
And those not exactly cheap local prime time radio and TV ads etc. Here’s how and where you can leap frog them and vault to top of the mind status in your ideal customers minds.
Because remember since you’ve already run your ideal customers total lifetime customer value metrics.
You’re well aware they’re worth anywhere from $400- $11,000 dollars or more. Give or take over the next five to seven year period.
Ladies And Gentlemen Once You Start Your Marketing Snowball Running! (It Sort Just Just Keeps Gaining Forward Momentum On It’s Own!)
Ladies and gentlemen in an entirely different, (far more advanced) blog post. (Or series of blog posts.) This entire proven marketing/promotional concept of ethically bribing your ideal customers into becoming long term goodwill ambassadors to different degrees and levels.
For literally pennies on the dollar. It will be systematically exposed to you in such a way. Which ‘if” after being exposed to it to the degree you or some of your major competitors definitely will be. If you’re not beyond excited and ready to start implementing some of the lowest hanging fruit marketing strategies and tactics to some degree.
Check your pulse and Mr. Marketing-s proven marketing strategies and tactics are simply not right for you at the current time. In any event-hopefully these two rather watered down installments have at least partially opened your marketing eyes to “how” and “why” stories sell. Don’t you agree?
P.S. Now as is customary during this part of our show. Please share your extremely valuable comments (in the comments section below)
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