This Is Proof Positive Investing In Building Customer Loyalty Is Definitely Worth It!
When is the last time, you actually put a pencil, to “what” you actually invest, in order to create a first time paying customer or client? Word to the wise. No matter how you manage to create, a first time paying customer or long term client.
Especially if you’re using, outrageously expensive, traditional methods. It’s definitely not cheap. Agreed? I sincerely hope so.
On the other hand. Have you also noticed ‘how,” making the financial and resource commitment of building customer loyalty. Is definitely worth it? and on a lot of levels.
For one thing. Creating and maintaining, massive customer loyalty. Helps recession proof your business or service. Say what? Plus, in some cases, dramatically lowers your front end sales to expenses ratio.Huh? Think about it.
Just for sending one of your VIP opt in email/mobile marketing subscribers, one message.Which results in them. Either physically coming to your store or showroom. Or going directly to one of your sales paging and ordering X amount of your awesome products or services.
Look at all of the outrageously expensive front end costs, you or your major competitors just eliminated. And this is just the beginning.
Who Says You Gotta Constantly Spend A Fortune In Order To Build Rock Solid Customer Loyalty!
Say for example. (Translated: Strictly for hypothetical marketing illustration purposes only.) Let’s say you currently own or manage, an incredibly popular, single location. Retail appliance center.
And your ideal customer, currently has a total lifetime customer value metric, of somewhere in the neighborhood of $400- $11,000 dollars.
Give or take, over the next five to seven year period. This being the case. There is simply no way, (going forward!) You’re going to keep wasting a fortune, on those outrageously expensive, dismally performing traditional ad methods.
So here’s one of your non traditional, lead generation methods. You’ll at least initially A/B split test. You approach one of your areas, most popular, local bakery.
Which is Mom & pop orientated.In other words, it’s definitely franchised or controlled, by some behind the scenes corporate entity or structure.
And since you and some of your key staff members,have known and literally done business with them for years. Here’ what you propose to the owner(s.)
With The Right Customized Strategic Alliances And The Previously Locked Door Of Marketing Opportunity Just Opened Extremely Wide!
Here’s what you initially propose. Going forward. Every time the bakery gets any order from a local business and the cost is over $30 or X amount of dollars. Two things automatically happen.
1.) First: Your retail appliance center, automatically picks up 50 or X% of the front end cost. Say what? That’s correct. Provided, the bakery owner and staff. Puts one of your best, extremely time sensitive,market tested, sealed envelop offers inside every order. And get this?
Here’s what the outside of the envelop says.It big, bold red letters BTW. “Because You Are So Awesome!” How long do you think it will take for, (either) the owner(s) or main manager to up that puppy? Yo so got that right.
And inside, they will discover, X number of extremely time sensitive gift certificate coupons.For every current full or part time employee of the business or service to. (Either.) Come to your retail appliance center, before the expiration date.
They decide to come alone. And they save a measly 10% off, up to $500 dollars. However, simply for joining your opt in email/mobile marketing list. They’re not only entered into a free drawing. For a chance to win a $5,000 or X thousand dollar, deluxe home entertainment center.
Which truth told, at most, actually cost you or your major competitors, half in actual hard cost.
You Just Laser Focus On Constantly Getting The Word Out! (And Your Top Goodwill Ambassadors Will Pro-actively Do The Rest!)
Or simply for dragging a friend, whose at least 18. Before the hand written or date stamped expiration date. They automatically save up to 40% off any purchases. Up to $1,500 dollars.
This way you know for sure, they’ll be constantly bragging, to any and every one, both on and off of social media. Correct? Wouldn’t you? Me too.And of course, when their, (you take your pick!)
Closest family members, neighbors, co-workers, employees, in-laws, respected colleagues etc. Come by their home or apartment and see their really cool goodies. You know at least some of them, will definitely wanna know, “how” they can get hooked up to. Correct? No doubt.
2.) Second: Inside the market tested, sealed envelop. The business owner or service provider.
Will also discover, an extremely time sensitive, two sided index card. Which the extremely marketing savvy, retail appliance center, will gladly pay for.
So the employees bring it to the bakery. Where they can save 50 or X% off any order over $30 dollars.
Or save 10% off any order under $30 dollars. And it gets laminated for just $2 or X amount of dollars. But they’re grand fathered in with these savings for life! Say what? Which is why.
Side (B.) of the index card, has the month & day. (Not to worry ladies, not the year you were born!) And their wedding anniversary. And on Mothers & Fathers day. They come in, flash their laminated card, and automatically get one free Xtra large beverage of their choice. To go along with any grand fathered savings, previously stated.
Be Or Become A Goodwill Ambassador For your Ideal Customers Or Clients! (And You Won’t Need An outrageously Expensive Traditional Advertising Budget! (Don’t You Agree?)
The same applies to Valentines day for the ladies. And if a gentlemen brings any female companion, whose at least 18 with, on Valentines day. She automatically gets a free Xtra large beverage. Just so she pro-actively spreads the word as well.
Hopefully going forward. You now better appreciate why, building customer loyalty, is definitely well worth the effort. Don’t you agree? Me too.
Your Current Or future Marketing Budget Is More Than Enough To Get You Started In The Right Direction!)
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