This Is One Of The Main Reasons Why Word Of Mouth Marketing Rarely Fails!
So given the choice and or option. Would you rather, spend a ton of your extremely hard earned money, on some outrageously expensive, dismally performing, traditional advertising campaign and or promotion of some kind?
Or does it definitely make more sense, for you to figure out, how to strategically generate, some low cost, high impact, word of mouth marketing buzz?
The remainder of this post, is dedicated to demonstrating how you and or your major competitors, can systematically go about, doing just that.
And the best part is, do so for a fraction of the traditional cost, the vast majority of your major competitors routinely spend.
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You already know, a ton of retail jewelry outlets, which rely heavily on, some outrageously expensive, traditional advertising mediums, correct?
They buy tons of traditional advertising packages, for local prime time radio and TV spots, correct?
They constantly buy more than their fair share of, dismally performing, outrageously expensive, full or half a page,Sunday newspaper inserts, right?
And speaking of pricey, local prime time radio and or TV ads.Wanna take a wild guess.
How many local vendors, in your immediate area, bought bunches of 30-60 second, prime time, TV or radio ads.
And in the time it takes you to read this entire blog post once.Their local ad played, either on TV or radio, and you and countless others, didn’t see or hear it. Ouch!
If you and I, got even 10% of this amount, refunded to you on an annual basis.Could that check help fund or partially your current lifestyle? You bet.
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So lets suppose you decide, instead of investing at least $3,600 dollars per month on your dismally performing, local billboard add campaign.
Your single location, retail jewelry outlet, will take a far more pro-active, non traditional approach.
And since, you’ll be saving at least $43,200 dollars in annual cost. ($3,600 x 12 = $43,200) You decide to make a much bigger splash, by at least testing the following battlefield tested marketing strategy.
You initially approach, a local uniform provider, where local nurses and certified nurses assistants (CNA’s), typically go, to buy these really comfortable shoes.
Which can easily cost anywhere from $299 – $350 dollars a pair. Huh? And you propose, they start holding, a monthly free drawing, and the grand 1st prize winner, gets a pair of those incredibly popular, $299 dollar shoes.
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Even though this particular strategy, is clearly targeting local nurses. The fact of the matter is, you really don’t care, what the particular career is, of the local women who enter the free drawing, right?
Once a month, after the uniform supplier owners and or managers, choose the 1st grand prize winner for that particular month.
All 99% of the runner ups, will (of course) receive, two extremely time sensitive, market tested offers, from both you and the uniform supplier.
But here’s your next step. In order to make a giant splash, and create an instant tidal wave of positive word of mouth buzz. Both on and off of social media.
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Plus, the first 216 women, who spend at least X amount of dollars at your retail jewelry outlet. No matter how long it actually takes.
As long as they’re a VIP opt in email/mobile marketing subscriber. They get to purchase, an absolutely beautiful, diamond studded pair of earrings, which normally retail, for at least $450 dollars a pair.
Say what? So in other words, if you divide the $43,200 dollars, you were previously spending annually, on your dismally performing, local billboard ad campaign.Or whatever.
Now, you allow 216 local women, ($43,200 divided by $200 dollars = 216 local women.) They get to purchase your $450 dollar a pair, diamond studded earrings, for just above your actual hard cost.
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So they spend $200 dollars,cover your actual hard costs and fees.And now, you’ve converted them into walking,talking billboards, have you not? For sure.
And you best believe, these 216 local women, will be constantly posting their extremely great looking bling, all over social media, will they not?
They’ll be constantly texting their closest girlfriends, co-workers, neighbors and or in laws etc.And they post both images and some really videos, all over their social media accounts right?
And the bottom line to it all. After all the marketing smoke finally clears.Some rather simple word of mouth marketing and or promotional strategies and or tactics, almost never fail. Don’t you agree?
P.S.Now as is customary during this part of our show.
Please share your extremely valuable comments (in the comments section below) that you can
apply to your business, product or service in the next 30 days or less!
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