This Is Just Part Of The Reason Why You Shouldn’t Dismiss Basic Marketing Strategies And Or Tactics!
So you definitely want to, and definitely need to be pro-actively promoting your semi cash strapped, small business and or service, correct?
But you definitely don’t want to spend a nickel, on some form of outrageously expensive, dismally performing, traditional advertising and or promotional campaign, correct?
All the more reasons why, you should not prematurely dismiss and outright ignore, any potentially bank account filling, basic marketing strategies and or tactics you may ultimately be exposed to.
Because to do so, could potentially put the long term future of your business and or service at risk. You’re about to discover why….
This Is Why You Definitely Shouldn’t Ignore Some Basic Marketing Strategies And Or Tactics!
Let’s say you currently own and or manage, an extremely popular, single location, retail furniture store.
And your current ideal customer has a total lifetime customer value metric, of somewhere between $5,500- $13,000 dollars, over the next five to seven year period.
Even so, you definitely don’t want to have to constantly spend retail advertising and or promotional rates, in order to consistently generate, your all important, first time customers. Right?
This being the case, here’s an incredibly simple marketing strategy, you can and definitely should, continue to use, in order to continuously generate first time customers, for literally pennies on the dollar.
You Can And Definitely Should Systematically Lower Your Cost In Order To Make More Money!
First things first. In order to be darn sure, you always have a certain percentage of your prospects and or customer base, whom you can continuously contact, for literally pennies on the dollar. 😀
Right in the middle of the store, you place a big neon sign, promoting (both) your in house, monthly free drawing and periodic raffle.
And the only way any of your customers can participate in either function, at the very highest level. They have to join and remain VIP opt in email subscribers.
For ex; your monthly or quarterly free drawing, for a chance to win a $5,000 dollar living room set, is only available to opt in email subscribers only.
And if they want to enter the raffle, for a chance to win a $5,000 dollar home entertainment system, only opt in email subscribers pay $200 dollars apiece.
But all non subscribers, pay $1,500 dollars! 😀
Your Direct Marketing Campaigns Can Put You Light Years Ahead Of Your Major Competitors!
Obviously, those type of offers, will definitely help you initially build, a rather robust, opt in email/mobile marketing list, correct?
So imagine, after two years of this type of pro-active marketing, your opt in email/mobile marketing list, is now in excess of 22,000 subscribers.
So here’s one of the extremely time sensitive offers, you send them, especially during the traditionally slow summer months.
Bring at least three semi qualified customers with them, to your store, anytime between May and the end of September, and you automatically get to purchase, any one item in the store, with a retail price of $2,500 or less.
And they get to purchase it for your actual hard cost. 😀
Systematically Building Your Business For Pennies On The Dollar Is A Whole Lot Easier And Far Less Complicated When You Go Out Of Your Way To Help Others!
And at Thanksgiving you’ll also receive, a gift certificate for $50 dollars, from one of the most popular local supermarkets, courtesy of your retail furniture store.
And you know this rather simple marketing gesture, will definitely help light up your customers social media accounts, right?
Plus, they’re far more likely, to continuously share your generosity with both their personal and professional inner circle, every chance they get, correct? For sure.
And for your married couple customers, you will also provide them with dinner reservations, and a gift certificate coupon for $100 dollars, to one of the areas nicest restaurants. 😀
And of course for your customers with kids, twelve and under. You’ll sponsor a party, where they can invite up to 15 other local kids, (along) with at least one accompanying parent and or legal guardian. 😀
You Can Definitely Generate Some Bankable Marketing Leverage For Literally Pennies On The Dollar!
And you’ll sponsor this local kids party, at one of the local, Mom & pop style family restaurants.
And you’ll also spring (pay for) a local magician, and serve pizza, burgers, barbecue wings, soda and ice cream! 😀
And every accompanying parent and or legal guardian in attendance. They automatically get, one of your best, market tested,two sided index cards.
You’ll discover the rest in part two, okay? 😀 For now, can you much better appreciate, why you definitely shouldn’t be ignoring, some basic marketing strategies and or tactics? Great. See in just a little bit in part two, okay?
P.S.Now as is customary during this part of our show.
Please share your extremely valuable comments (in the comments section below) that you can
apply to your business, product or service in the next 30 days or less!
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