This Is How Your Semi Cash Strapped Small Business Can Skyrocket Your Profits Simply By Leveraging Under Utilized Assets!
(And Or Potentially Profitable Resources Far Too Many Aspiring Entrepreneurs Either Take
For Granted Or Ignore Altogether!)
So how, all too common, is this particular scenario? A semi cash strapped small business owner or service provider, decides to spend money, on some type of paid advertisement or promotion.
And not even one day after they stop paying for their ad campaign. Guess what? Their small business or service-s temporary momentum.
Comes to a grinding halt.Correct? Nod your head cadets, because it’s true. And unless or until they start paying for ads again.
Their business sort of drifts or coasts.
Or, if their ads or promotions, barely, or don’t break even, on the initial front end of their sales funnel.
And they don’t currently have in place, a reliable back end sales process.
Once again. They o you continue to struggle.Sound all too frighteningly familiar? If so, these are reasons enough, for you to embrace, some non traditional, marketing alternatives.Don’t you agree?
Who Would Have Thought Part Of Your Road To Long Term Success Could Or Would Come By Way Of Some So Called Dead Or Under Utilized Assets!
Unfortunately, right away. When you hear or read the phrase ‘under utilized assets,’ your gut kneed reaction, is to probably think about some sort of excess inventory, correct? Certainly this rather broad definition. Can and definitely should include this type of train of thought.
However, for just a moment. Think about your current and past business or personal relationships.
Which you’ve literally had for years.But for whatever reasons. You didn’t or haven’t, fully utilized them, to help scale your business or service. Case in point. Let’s say you run a fairly successful, snow removal service.
Think about your ideal customers potential needs. As they or visitors visit, either their home or apartment. Even though their frequent remove their shoes. Guess what?
At some point, at least some of the rugs, these ideal customers of the snow removal business has.Those rugs and furniture, get dirty.Do they not? Absolutely. And even though one of your dearest, chamber of commerce members, owns a reputable, carpet cleaning service.
To date, it’s never dawned on either of you, to strategically cross promote each others services, before now.Right? Think about what consistently doing so, can and probably will mean to your bottom line. Especially long term.
At Least Part Of Your Ad Or Promotional Budget Should Be Allocated To Some Sort Of Strategic Joint Ventures Or Cross Promotion Arrangements!
Case in point. Does the name podia.com ring a bell? If you’re interested in ‘discovering,’ how to shoot professional quality videos on your iphone.Then you may already recognize the name.
Recently, Alan Thompson, “The Head Of Outreach,’ please see the screen shot image below.Alan recently came across one of my blog posts, and he reached out. To find out if I would be interested in linking to one of his companies recent blog post.
Podia.com, the site Alan represents, has a very impressive ‘DA” (Domain Authority) ranking. So given the choice. I would just as soon, get a reciprocated back link from them as well. Wouldn’t you?
This Is How Your Semi Cash Strapped Small Business Can Skyrocket Your Profits Simply By Leveraging Under Utilized Assets!
This Is How Your Semi Cash Strapped Small Business Can Skyrocket Your Profits Simply By Leveraging Under Utilized Assets!
Are You Ready To Start Leveraging Your Under Utilized Assets Or Resources!
Or what about this particular, under utilized opportunity, just waiting to be tapped into. Let’s say you’re one of the senior marketing directors, for a successful, exotic beverage distributor.
And among the incredibly popular beverages you sell. Your list includes gourmet coffees, teas, lemonades, teas, cocoas, higher end dinner wines and champagnes.
And one of your closets friends, is not only a senior manager, for one of the areas top, non franchised, retail appliances dealers.But they’re also one of the managers in charge of the appliance dealers, annual trade show appearances.
This being the case. You successfully negotiate, purchasing one of their most expensive, state of the art coffee makers. This particular unit would normally retail for $789 dollars.
You purchase at their actual cost of X. And have them offer it at the trade show in a free drawing. And at the end of the trade show. After they’ve built a size able opt in email/mobile marketing list as a direct result of participating in the event.
They can actually start monetizing those subscribers asap.
Wanna Know How To Add Speed Of Profit To Your List Building Efforts?
First. At the end of the event. Instead of using opt in email to build their subscribers list.Instead, this extremely marketing savvy retail appliance dealer, uses mobile marketing.
And they send an extremely time sensitive text message alert, not only announcing the 1st grand prize winner, for the high end coffee maker.
But they also send another text message, to all 99% of the runner ups.Alerting them, they’ve won two extremely time sensitive second prizes worth X.
1.) First time sensitive second prize: First, they’ve won an extremely time sensitive discount coupon from the appliance dealer.
Where they can save X % off, up until the expiration date. However, simply for dragging a friend with them to the appliance dealers store. Whose at least 18. They can automatically X plus % off, any purchases, up to $1,500 or X number of dollars.
2.) Second time sensitive second prize: Next, they also win, for an extremely limited time of course. They can purchase any 5 lb. bag of your gourmet coffee, and save 10% off.
However, once again. Simply for dragging a friend with them before the expiration date on your coupon expires, whose at least 18. They automatically get to buy one twenty pound bag of their choice, of your gourmet coffee, at your actual cost.
In part two, you’ll discover at least two more proven ways, for your semi cash strapped small business or service, to strategically tap into, or leverage, other non directly competing vendors,(or your own!), so called dead assets or under utilized resources.Okay? See you in just a lit bit.
There’s A Whole Lot More Untapped Marketing Leverage To Be Utilized Than You May Currently Realize!
P.S.Now as is customary during this part of our show.Please share your extremely valuable comments (in the comments section below) that you can apply to your business,product or service in the next 30 days or less!
As always, if you got any value out of this post, please share this on your favorite social media sites or tweet this.Thanks!
And if you’re currently registered on Linkedin or twitter,and you’re serious about about doing some type of power networking.Let’s get connected asap!
Extremely important note:And if by chance, you happen to know any of the lesser known podcasters,who also target,small business owners,service providers or aspiring startups entrepreneurs etc.
And they’re pro-actively looking for potential guest speakers.Please don’t hesitate to-either- pass their name and contact information directly
to me or vice versa!Thanks!
And be sure you grab your explosive free 22 step small business marketing idea kit series,because it will help you increase your gross profits by as much as 25% in the next 90 days or less.
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