This Is How Your Marketing Campaign Costs Can Be Strategically Leveraged Or Completely Eliminated!
Entrepreneur when is the last time you took a hard look at your various types of marketing campaign costs? especially online. When you do it’s actually kinda of eye opening isn’t it?
For one thing minus the skills you’ve already taken the time and effort to constantly develop. Almost everything you need to maintain your ongoing online venture. You and I or you major competitors have to rely on another individual or companies or service providers proven expertise, right?
If you need sales generating copy of any kind and you’re not exactly a wiz at writing it. Be it for your ongoing emails, on or offline sales letters, postcards, fliers or direct response type of business or index cards etc.
Then that type of proven expertise isn’t exactly cheap, now is it? It’s no secret the top copy writing specialist on any kind. They not only get compensated for writing your copy. But the percent of them also generate royalties on top of their already sizeable compensation. So what or is there a viable marketing or promotional alternative?
So How Or Can You Systematically Reduce The Marketing Costs For A Small Business Or Service? (Without Sacrificing Any Quality?)
Of course you can always cut corners and reduce your overall costs. However, the $64,000 dollar question remains. Will or to “what” degree does doing so affect the overall quality of your process or project?
Entrepreneur for just a second. think about the main costs in bare bones minimum marketing scenario. Let’s say you or your major competitors decide to run a paid (PPC) Pay Per Click ad campaign of some kind on either one of the many popular social media platforms.
Or on Google or Bing etc. First of all no matter “how” much or how little your initial paid ad campaigns cost you per day. If this is your very first go round. The odds are pretty darn good.
Your campaign, (meaing0 your account may get get temporarily or permanently shutdown. ( For any number of reasons.) Say what? It happens all the time. Ask any qualified PPC account manager.
And they’ll verify this undeniable fact. So first you or somebody with your company or service has to learn “how to” write effective and totally compliant ad copy. And this rather tedious process definitely takes laser focus, time and money but it consistently produces any bankable results.
Entrepreneur The Market Place Unfortunately Doesn’t Wait Around For You And I To Gain The Necessary Skills Needed!
Case in point. Online where are you or your major competitors going to drive your targeted traffic to? More than likely it will be a state of the art sign up form or (better yet) a market tested lead capture page of some kind, right?
Which means (once again!) You or somebody your business or service pays will need to write the persuasive copy on the page, right? And more than likely, the qualified person or reputable company/service provider you pay to actually build the stand alone lead capture page from scratch.
They will charge you anywhere from $1,500 – $2,500 on the low side to build just one state of the art lead capture page. And your hired copy writer will charge you anywhere from $2,000 – $6,500 dollars on the lower end to write your initial sales page copy. Say what? My friend as you go further into your online journey.
You’ll quickly “discover” even these so called standard costs, aren’t exactly cheap. Next you’ll definitely need a reputable, state of the art paid email service provider. (And they’re are lots of extremely good ones to choose from. Based on your current budget and overall needs. So take your time and do choose/invest wisely)
So you’ll need at least an initial ‘welcome” email or series of “welcome” email messages. And maybe 5-7 pre -written follow up drip campaign messages. And possibly a few previously unscheduled, extremely time sensitive “broadcast” email messages sent too.
And again you either learn “how to” effectively write them yourself. Or you pay a qualified source to do them for you. Until you or someone within your business or service can successfully take this potentially tedious process over.
(Sadly tons o aspiring online marketers don’t even realize the importance of knowing “how to” effectively write one. Or “why” they or someone they hire should be doing so.)
Entrepreneur It’s Not If Your Ongoing Costs Will Continuously Add Up! (It’s How Much And To What Degree!)
And now that you or your major competitors have set up your -at least- your initial main list. Now you’ve got to strategically segment them. So your ongoing follow up drip campaigns can periodically send them relevant content. Which i customized specifically for them. Case in point.
Let’s say you or your firm shares timely and relevant “how to” information. Regarding “how to” not only get started correctly investing in the stock market. (Targeting beginning first time investors with a minimum of $2,500 or X amount of dollars to initially get started.)
But you segment your lists based on whether they want to invest at least 70% or more of their portfolio into:
A.) High risk “aggressive growth stocks. (As a general rule of thumb. These are these extremely risk startups. Seventy five to ninety percent of them will flame out within the first 36 or X number of months or less.)
B.) Stable more mainstream companies or cutting edge service providers with much less risk generally associated with therm. Who definitely have the potential of steadily appreciating and paying a reliable dividend of 1-3% for most of the life of the stock.
C.) And finally the far more conservative, firmly type of “Blue Chip” companies or service providers. Whose stock never really explodes up. Then equally as fast totally collapses. Instead it’s “Steady Freddy” over time and consistently pays a reliable dividend.
And is a mainstay of your overall portfolio. The type o stock you can pass on to future generations. The point being. “Why” in the world would you send one of your most conservative beginning stock investors content about some incredibly risky startup tech company.
Who may not be around in the next 24 months or less. The main point being. There are certain marketing campaign costs which simply can’t be avoided. While others clearly have to be quickly or permanently eliminated. Don’t you agree?
P.S. Now as is customary during this part of our show. Please share your extremely valuable comments (in the comments section below)
that you can apply to your business, product or service in the next 30 days or less!
As always if you got any value out of this post, please share this on your favorite social media sites or tweet this. Thanks!
And if you’re currently registered on Linkedin or twitter, and you’re serious about about doing some type of power networking. Let’s get connected asap!
Extremely important note: And if by chance, you happen to know any of the lesser known podcasters,(or radio show host)
who also target small business owners, service providers or aspiring startups entrepreneurs etc.
And they’re pro-actively looking for potential guest speakers. Please don’t hesitate to-either- pass their name and contact information directly
to me or vice versa! Thanks!
(Click the link just below, and watch the first video at the top of the page, if you’d like to see the entire 33 minute replay, of a guest podcast on
marketing your small business or service. I Recently appeared on.)
And be sure you grab your explosive free 22 step small business marketing idea kit series, because it will help you increase your gross profits by
as much as 25% in the next 90 days or less.
And help you master your effective communication in marketing skills.(No matter what your particular niche market is.) It’s a $97 dollar value and it’s free! Please note some links on this page are affiliate (income producing) links.
