This Is How You Or Your Major Competitors Take Your Customer Acquisition Process To The Very Next Level!
It’s no secret certain social media platform are well on their way to raising their current advertising rates at near the rates they were prior to the pandemic, correct?
Which means going forward your potentially expensive (PPC) Per Per Click ad campaigns will definitely start costing more and more on your initial front end, right? But ‘what” about those reading this who still rely on potentially bank account filling offline word of mouth marketing? Absolutely nothing wrong with consistently doing so.
Provided of course you or your major competitors have some proven strategies or tactics for consistently making it happen. Otherwise “what” exactly do you or your major competitors plan on doing to keep your current or future first time customer acquisition process from getting and staying out of control? And steadily costing you more and more money.
Especially on your initial front end. Because let’s face it already. As your gross front end profit margins steadily shrink. It gets harder and more of a strain for you not only manage the day to day challenges of running a successful business. But it also makes it harder and harder to systematically scale (grow) your business or service, right? So you wanna avoid (at all costs!) being trapped in that particular box.
Whatever You Do Please Don’t Go About Building Brand Identity Using The Outrageously Expensive Fortune 500 Methods! (Or You’ll Surely Regret It!)
Ever kinda notice those outrageously expensive local billboard campaigns advertising national brands? If you ever stop to notice. A staggering 99% of them never ask you either call their dedicated toll free number for some special bonus gift worth X with your first, second or third order etc.
Or go to their (in essence) lead capture page website in order to enter their free monthly or weekly drawing etc. In essence they’re definitely doing outrageously expensive corporate type of branding. Because they wanna keep their companies likeness, (or if you prefer) keep their brand in front of you on some level.
So ‘if” and when you ever decide you want product A or service B you and I will naturally think of them. And finally make that all important initial purchase. Or at least sign up for an extremely low cost X day trial of the service.
But entrepreneur I simply gotta ask you. “How” many times in the last six months alone. Have you been persuaded to make any type of initial purchase from a company or service or national brand of any kind. Who advertises, markets or promotes like that? Bingo.
Which is “why” your business or service will go broke long before you build a viable business or service attempting to use the outrageously expensive corporate brand building approach.
Why Not Instead Turn Your Customer Acquisition Process On It’s Head? (And Start Inexpensively And Consistently Generating Semi Qualified Leads For Literally Pennies On Th Dollar!)
Case in point. Let’s say you run a rather small but fairly success carpet cleaning business. One of the very first potential long term JV (Joint Venture) or cross promotional partners you should continuously try to form some type of mutually beneficial partnership with. Is a local non franchised upholstery cleaner. Say what?
Think about the previously untapped marketing possibilities for just a second. First of all, more than likely. Both the owner(s)and at least some of their current or future employees will either want, need or know someone who definitely needs or wants your services, right?
The overall odds are pretty darn good. Plus whenever they’re having company over for either the major holidays. Or for their annual Super Bowl party.
They probably, (just like the rest of us!) Definitely want to put their best food forward, correct? Especially if they have in -laws coming. You can’t serve a outstanding dinner with dirty carpets. Right? So you or your major competitors agree to initially allow the owners of the upholstery business and all of their current and future employees or associates.
To take advantage of an extremely time sensitive offer from you. They can save something meaningful. Like maybe 25% off their very first order with you. Plus you’ll gladly come back and do an additional room. (Be as specific as you possibly can on either your flyer or two sided, market tested index card.
You’ll gladly come back and do a second room of a certain particular maximum size. As soon as they refer 3-5 or X new first time customer referrals. Via your extremely time sensitive gift certificates you hand out to them before you leave their home or apartment.
This is How And Where You Or Your Major Competitors Can Systematically Leverage The Buddy Plan! (Say what?)
Let’s say this particular customer lives in either an apartment or townhouse complex of some kind. You ask them “how” other residents do they currently personally know, ho live in the complex right now?
Whatever their answer is. You have an entirely separate, extremely time sensitive gift certificate you hand them. (Along with the ones previously mentioned.) And you inform them. As soon as you or your major competitors get at least two o them redeemed before the expiration date officially expires.
You’ll gladly come back and do an additional room for them at just 1015% above your actual hard cost. Or for a set price of X. (Depending on the actual size of the room in question.)
Or if they just moved into the complex and don’t currently personally know anyone else. You ask how many people where they currently work. Of if they own their own business or service etc. How many of their current employees or vendors do they think want to save money off their carpets.
And whatever their answer is. That’s how many extremely time sensitive gift certificates you or your major competitors give them. Coming up very shortly in part two. You’ll discover “how” you or major competitors can strategically take your non traditional customer acquisition process to the very next level or two. Okay? So please stay tuned.
It’s Not If There’s Enough Opportunity To Go Around! (It’s Will You Finally Step Into Your Unique Challenges!)
P.S. Now as is customary during this part of our show. Please share your extremely valuable comments (in the comments section below)
that you can apply to your business, product or service in the next 30 days or less!
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