This Is How You Or Your Major Competitors Take Exposure Marketing To The Very Next Level Or Two!
Obviously both you and I would love to be or quickly become part of some type of positive word of mouth or mouse marketing campaign, correct? No doubt. Because doing so would definitely less upfront out of pocket cost would it not?
And then you or your major competitors can start systematically leverage this potentially bank account filling exposure marketing into some long term, mini profit centers.
Are you okay with this sort of thing continuously happening. Me too. But of course now the evergreen $64,000 dollar question quickly becomes. “How” do you and I or your major competitors systematically go about creating some evergreen exposure marketing type of opportunities for literally pennies on the dollar?
Because both you and your major competitors already know how to simply write big checks, correct? No real skill(s) needed there. The real marketing/promotional magic starts to consistently happen when you and i rely less and less on upfront out of pocket cost.
And more and more on some form of proven, bank account filling power networking. As you’re about to discover.
So Who Else Definitely Wants To Discover Some Guerilla Marketing Ideas For Small Businesses To At Least Inexpensively A/B Split Test?
Case in point. Let’s say you own or manage an incredibly popular, single location, non franchised gourmet coffee shop. And even though you also sell some extremely popular gourmet cocoas, ice teas and lemonades. (Just to name a few.)
But without a doubt. It’s your fabulous gourmet coffee. Which hands down always seems to garner, (not only!) the most positive word of mouth and mouse buzz. Correct?
But without fail. Your sales always seem to soar far above everything else. Especially during the year end holiday rush. But now going forward. You plan on by strategic about making this happen far more often than not. Here’s how.
One incredibly simple strategy you or your major competitors want to at least inexpensively test is this. You or your top sales reps should constantly be on the lookout for some viable flea market sites. Huh?
Think about it. Weekend flea markets are still incredibly popular. So look for a local entrepreneur or two. Who sells handmade jewelry, pottery or popular knick knacks of some kind.
Remember Your Business Or Service Can Be Or Quickly Become Another Non Directly Competing Visitors Back End! (Or Vice Versa!)
Say for example. A couple sells really nice handmade jewelry. After or while you or one of your top sales reps is becoming one o their high end customers. Because you spend, (more like invest!) over $100 or X amount of dollars with them.
You ask the so called “magic” question. Which is. “Is it okay to periodically refer you new business or customers?” And as long as you ask this (potential bridge way opportunity generating question) to any non directly competing vendors you’re currently or about to become involved with.
Typically a -statistically speaking- you will get an emphatic yes a staggering 95-98% of the time.
And your immediate follow up question is.” And by the same token. As long as it doesn’t interfere with anything your currently have going on both now and in the not so distant future. Are you okay with periodically returning the favor?” (Or similar wording to that affect.)
Again. Provided you or your major competitors got an emphatic yes on the initial front end of your two part question. Statistically speaking. a staggering 95-98% of the time.
You or your major competitors should and probably will get an emphatic yes on your potentially bank account filling follow up question.
Every Non Directly Competing Vendor Has Current And Future Connections Or Resources And Assets You And I Don’t! (And Vice Versa!)
So in the case of the handmade jewelry maker. Here’s what you or your major competitors initially suggest. The non directly competing vendor(s0 could either.
1.) First: They could simply offer their customers or potential customers. (Meaning those who simply stop by their booth/table stand. Free Xtra large “Big Gulp” plastic cups. Which your gourmet coffee shop gladly provides.
Along with the free supply of gourmet coffee of their choice. Especially if they have an active presence on social media. May be they could do Facebook lives and invite their local followers on both FB and twitter to come say hi at their booth. And get a free “Big Gulp” cup of coffee or some other extremely great tasting beverage.
While extremely limited supplies last. Or…
2.) Second: They could offer the free Xtra large “Big Gulp” cups of coffee or beverage of their choice. To every customer who spends at least X.
And then the customers are told. Going forward. They simply bring their cups to your gourmet coffee shop. And now instead of paying you or your major competitors usual retail rates of $5.79 or X per cup. Instead every time they show up with your cup in hand.
Don’t Just Waste Your Money On Outrageously Expensive Traditional Advertising Campaigns! (Instead Allocate Some Of Your Current Or future Resources To Strategic Marketing And Promoting!)
They only pay somewhere between $.99 cents to $1.59 per cup. This way you at least cover your hard cost for the beverage. But you know at least three potentially profit things will continuously happen.
1.) First: They will definitely stop by your shop more often. As opposed to splitting their loyalty between you and one or more of your major competitors shops.
2.) Second: They will systematically start spending more money per visit. Because of their initial front end savings. Which will ultimately lead to a higher overall total lifetime customer value metric per customer. Which means you or your major competitors can definitely afford to invest more on the initial front end of your customer acquisition funnel.
Are your major competitors can’t understand ‘why?”
3.) Third: You know some of them will definitely become your long term repeat customers goodwill ambassadors. Who will continuously help spread the word both on and off of social media. Right? Absolutely.
In fact, the handmade jewelry or handmade pottery maker could do Facebook lives a day or two before they’re going to be at a particular location. And invite their local followers to join them on location for a free Xtra large “Big Gulp” cup of the beverage of their choice.
And you or a few key staff members could be there to serve these potential, long term repeat customers. And finding out, which ones. If any also run their own business or service.
And go about forming a potentially -mutually beneficial – JV (Joint Venture) arrangement of some kind with them. Are you definitely starting to appreciate how certain types of cost effective exposure marketing. Can and definitely will help fill you or your major competitors bank account? Say yes.
P.S. Now as is customary during this part of our show. Please share your extremely valuable comments (in the comments section below)
that you can apply to your business, product or service in the next 30 days or less!
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