This Is How You Or Your Major Competitors Put Your Marketing Plan And Put It On Steroids!
Right about now, if an extremely trusted source, shared with you, ‘how” you can literally take your current inner circle, of personal and professional acquaintances, and leverage them (to the hilt!)
And consistently create, not only more and more money. On both the initial front and back end of your marketing and sales funnel. But also leverage it, (without mind you!) Constantly investing more and more dollars.
And systematically use it as a gateway, to even bigger and potentially more profitable, previously untapped marketing possibilities. Would you really be open, to discovering how? Good answer. Me too BTW.
The remainder of this particular post, will expose you, to just “how” potentially profitable, some of these previously untapped marketing possibilities can be or quickly become.
Are you okay with this potential discovery? Good answer…
So How In The World Are You Going To Take Your Marketing Plan And Strategically Tweak So It Ultimately Because A Referral Lead Generating Mega Tool!
Initially. It’s all about your current and future marketing perspective.Huh? Meaning; Take an experienced, local, residential real estate agent. With at least three years worth of real world experience in her local market.
And let’ say her current, ideal customer, (which definitely includes), affluent and influential couples and individuals. They’ll normally list their townhouse, condo or single family home with her. And it’s market value, is usually somewhere in the neighborhood of $500,000 dollars and up.
But guess what else, her typical price range reveals? The men & women who can afford to purchase a house in that particular price range.
Guess who they normally socialize and vacation with? And who they tend to work with, for or live next to? Bingo. Men & women in the same financial circles.
The Closer You And I Get To the Source! (The More Potentially Profitable Things Can Be Or Ultimately Become!)
Case in point. What type of designer jewelry, do you think men & women who can afford to live in a home or townhouse worth a half a million dollars or more, usually wear? Exactly.
Or what types of cars, SUV’s or trucks, do you think they normally drive? And more times than not. If they have school age kids. Do you think those kids attend public or private school?
And do you think, more times than not, their kids, if they’re at all active in any type of competitive sports activities. Do they normally get their fair share of private lessons? You’d better believe it.
So “what” if anything, does any of this potentially have to do with, you or the successful, female residential real estate agent, taking your marketing plan, to the very next level or two? So glad you finally asked.
Keep in mind. This extremely marketing savvy real estate agent. She definitely knows, “whose” who, in her local market, does she not? Absolutely.
This Is Why Having Direct Or Indirect Access To The Right Major Influence-rs Is Critically Important!
Say for example. One of her past customers, have just welcomed their third child into the world. And suddenly, they’re in need of a larger, even more expensive home, correct?
Or one of her current customers, who’ve lived in their home, for at least nine years. Unfortunately, their roof, is definitely starting to show major signs, it needs some serious repair work done.
This is why it makes sense, this real estate agent, be in constant contact, with at least two or three, reputable, local roofers, who do quality work. Correct? Or what about one of her past customers, who after eleven years of marital bliss.
Sadly, have decided to divorce and go their separate ways. And things are complicated, because of their three kids and the seven figure business, they own jointly.
This is why, this extremely savvy real estate agent. Not only remains in constant contact, with one of the areas top divorce lawyer specialist. But also, one of the areas top, female CFP’s (Certified Financial Planners.)
Who can carefully walk the agents female customer/clientele, through the often tricky process, of declaring assets or resources. And “how to” do so. For maximum profitability.
Being Or Becoming An Integral Part Of A Power Network Is The Gateway To Some Previously Untapped Major Possibilities!
And on a more pleasant note. Whenever one of the real estate agents couples, who are currently leasing a condo from the leasing side of her business.
Announces, they’re officially engaged. Guess what? She can also help them, by recommending, at least two, potential wedding planners. And she also knows which local limo service providers, frequently over deliver. For a very reasonable price.
And her highly recommended choice in higher end DJ’s, rarely results in major complaints. And when out of town-ers, relocate to the area.
She’s also quick, to direct them, to at least two, local upscale restaurant owners, she currently has some very lucrative JV (Joint Venture) arrangements with.
Because on average, for every ten, first time customers, she recommends to these local restaurateurs. Via, their extremely time sensitive, gift certificates, for fist time customers only. On average, about 40% or four of them, become, long term repeat customers.
Plus, she also has an extremely lucrative JV arrangement, with a local, retail jeweler as well as a retail furniture concern. This way, whenever her current, future or past customers, indicate, they definitely want some new furniture of any kind.
If not for them. But maybe for their kids first apartment or home etc. The agent turns them on to her retail furniture owner(s.)
Here’s Where The Marketing Steroids Approach Really Kicks In Big Time!
Because all of the previously mentioned above, non directly competing vendors. Are all on (either) the real estate broker or agents, opt in email/mobile marketing lists.
About one a month or every six weeks. Give or take. She invites them all, to live, 90-120 minute, power networking session. Where she effectively utilizes, the paid version of the zoom.us recording software.
And (of course!) she records each session. And immediately sends the link of the recording, to everyone who couldn’t be there live.
And the point of these Q & A’s are. So she can keep honing and perfecting her power networking skills. And keep providing her constantly growing network, with their ideal prospects/customers.
And just in case, it’s not crystal clear. Her proven process, is how and why, your marketing plan, can and will, consistently perform, like it’s on steroids. Don’t you agree?
Become A Giver Not Just A Taker And Watch Your Long Term Profits Soar!
P.S.Now as is customary during this part of our show.Please share your extremely valuable comments (in the comments section below) that you can apply to your business,product or service in the next 30 days or less!
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And if you’re currently registered on Linkedin or twitter,and you’re serious about about doing some type of power networking.Let’s get connected asap!
Extremely important note:And if by chance, you happen to know any of the lesser known podcasters,who also target,small business owners,service providers or aspiring startups entrepreneurs etc.
And they’re pro-actively looking for potential guest speakers.Please don’t hesitate to-either- pass their name and contact information directly
to me or vice versa!Thanks!
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