This Is How You Or Your Major Competitors Lower Your Average Customer Acquisition Cost!
Given the choice. Would you rather continue to keep paying ever increasing rates for your PPC (Pay Per Click) advertising campaigns? Even though they may or may not be working effectively as they were just three or four mouths ago.
Because even though you or your major competitors can definitely increase your daily advertising budget. (As long as you can afford to.) There’s always the all too real possibility your ad campaign can either be temporarily or permanently shut down.
Newbie online advertisers, (especially on Facebook) have a 20-55% chance the campaigns may at least be temporarily shutdown for any number of reasons. This being the case.
Whether you or your major competitors primarily work on or offline. Maybe it’s time your seriously looked into some proven ways to consistently lower your average customer acquisition cost.
And “if” you or your major competitors discover “how to” consistently do it for literally pennies on the dollar. Who isn’t up for that?
Sometimes A Little Boot Strap Marketing Can And Definitely Will Go A Long Way!
Sometimes it’s credibly hard to believe just ‘how” much money far too business owners or service providers are all too willing to spend on outrageously expensive, dismally performing traditional advertising or traditional promotional campaigns.
Take for example. Let’s say you’re one of the immediate areas top five exotic beverage distributorships. You sell great tasting coffees, cocoas, ice teas, exotic lemonades, dinner wines and high end champagnes.
And typically the corporate board heads think little or nothing of spending, (more like routinely wasting!) $75,000 dollars a month or more on those full page glitzy ad campaigns in the different glamour magazines.
Of course the magazine the ads often appear in gets routinely passed around for sure. And while lots semi qualified and tons of non qualified eyeballs see the same ads too. When it comes to consistently generating revenue! Not so much.
But (entrepreneur) “what” if you or your major competitors started inexpensively testing different types of lower cost generating exposure marketing strategies and tactics. And simply gradually moved forward with the ones which worked. Or demonstrated serious potential of working.
And immediately dropped like a ‘hot potato” those which didn’t!
Your Ideal Target Market Definitely Knows What They Like! (And What They Definitely Don’t!)
Say for example. You or some of your top sales managers start frequently hanging out at some of your immediate areas top bar & grill facilities.
And some of your areas top local restaurants. The mom & pop types. And as soon as you or your major competitors get on a first name basis with either the owner(s) or managers or both.
You or your major competitors pop the so called “magic” question. Huh? Which is. “Is it okay to periodically refer you new business?” Typically as long as you ask this critically important to individuals you have some sort of relationship with.
A staggering 95 -98% of the time you or your major competitors will get an empathic yes on the initial front end. And your immediate follow up question is.
“And by the same token as long as it doesn’t takeaway from anything you have going on. Or will have going on in the not so distant future. Are you okay with periodically returning the favor?”
Again as long as you or your major competitors get an empathic yes on the initial front end question. Statistically speaking you’ll a yes 95 -98% of the time on your follow up back end question.
Stop Waiting On Outrageously Expensive Advertising Campaigns To Work! (And Instead Start Creating Your Own Potentially Profitable Opportunities!
Say for example one of the most popular bar & grill type businesses in your immediate has the ever popular “Ladies Night” on Thursdays. And even though the 1st 50 or X number of ladies in the bar that night get one free lower end drink.
Since you or your major competitors are definitely hell bent on getting the word out about one of your best tasting and therefore best selling mid level champagnes. Which typically retails for $650 dollars per bottle.
So “what” if you or your major competitors supply the bar and grill with at least five to seven bottles of your best tasting mid level champagne. This way you can make sure you have more enough on hand to serve the X number of local ladies who start storming the place on “Ladies Night.”
As they enter the bar & grill the 1st X number of ladies receive an extremely time sensitive, market tested two sided gift certificate. Side (A.) entitles them to one free medium glass of your bubbly.
And side (B.) invites them to come to your store before the hand written 10 or X day expiration date expires. They come alone and they only save 10% off any beverage of their choice up to $75 dollars.
Be Sure You Leverage All Too Common Situations To Your Long Term Favor!
However, simply for joining your opt in email or text message subscriber base. And dragging a friend with them whose at least 18. They automatically save 40% off any beverage of their choice. Up to $800 dollars. Say what?
And as long as their friend/guest also joins you or your major competitors opt in email list before they leave your store. They also get to save 30 or X% off their very first purchase up to $500 dollars.
(And if by chance) either one of them are into great tasting gourmet coffee.) They both automatically get to sample at least two of you or your major competitors best tasting gourmet coffees.
And purchase any one one twenty lb. bag of their choice at your actual hard cost. Huh? This way you know at least some of them will constantly be bragging both on and off of social media.
Let’s see. Some great tasting bubbly they saved X amount of dollars on. Plus they were also able to purchase a twenty lb. bag of gourmet coffee of their choice. And you know at least some of them will bring some of it to work or their own place of business, correct?
And some of them will enthusiastically share it with their closet neighbors, siblings and association members etc.
Entrepreneur look at all this potential free, massive ;positive word of mouth and mouse exposure for literally pennies on the dollar! Are you definitely starting to appreciate “how” you or your major competitors can and definitely should systematically lower your average customer acquisition cost? Say yes.
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