This Is How You Go About Strategically Building Your Brand Using Lesser Known Local Vendors!
Have you ever struggled over the idea. You some how need major influence-rs to endorse you, your products or services? In order to really start growing. Of course that’s true. However, don’t you ever neglect or continue to ignore the undeniable fact.
Strategically building your brand . Can definitely be done on a major scale too. Simply by being or quickly becoming highly effective at partnering with engaging, non directly competing.
Lesser known local aspiring vendors of all types. Especially the smaller ones. Initially anyway. Because more than likely they too are looking for some non traditional ways, to help them not only earn additional income.
But get some much needed additional exposure as well. Take a real close look at few previously untapped marketing possibilities. Which are definitely available to you or your major competitors…
So How Do You Build A Successful Business From Scratch?
First of all. Right out of the gate, let’s define what you and I mean by starting from scratch. This way going forward. There’s far less confusion or misconceptions about what is and isn’t realistic. Okay? Agreed.
In the case of literally starting from scratch. With full intentions of steadily growing/scaling your business or service(s.) It isn’t totally about how large your current marketing or traditional advertising budget is or isn’t. Say what? Instead it’s about “how” effective or non effective you are.
When it comes to strategically partnering and power promoting. Huh? Say strictly for hypothetical marketing purposes only. As you discover how to conceptually and not linearly. Huh?
Say for example. You currently market an extremely high end, great tasting brand of gourmet coffee. And typically. Whenever your ideal prospects sample it for the very first time. A staggering 90% of them instantly want to know how and where they can start purchasing it.
Not only for themselves, but for gifts for friends, co-workers, neighbors, newly weds, relatives, VIP customers and or employees etc.
Just look at that potential short list. And when you consider the potential long term repeat purchases. It should be obvious how and why your typical.
Total lifetime customer value metrics. Easily make what you’re about to start strategically A/B split testing more than worth your effort. Especially long term.
Building Your Business Or Service Can Be Or Quickly Become Incredibly Profitable And Fun!
Here’s a rather simple example of how two local, not necessarily related aspiring entrepreneurs can strategically help each other grow. For a fraction of the upfront traditional out of pocket costs.
Let’s say there’s a local charity which can always use some type of ongoing help with their periodic fund raising efforts. Right? For sure. So over the last seven and a half. Or X number of years.
They’ve managed to build an impressive opt in email or text message list of 5,397 VIP subscribers/donors. And in order to help them raise even more money during their fund raising drive.
You offer to let the charity raise money using these three extremely low cost proactive marketing strategies.
1.) First: Every donor both now and going forward. When they first initially join the charities list.
They will be given the volunteer- y option to check a box on the charities “Thank You” for subscribing confirmation page. The subscribers can willingly check a box.Indicating they would like to receive periodic, extremely time sensitive offers on savings for your great tasting gourmet coffee.
The general public is not made aware of until well after the fact. Say what? Plus, every subscriber who drags a friend with them to your shop before the expiration date of any offers thy receive.
They automatically get to purchase one ten lb. bag and save 50 or X% off. Plus they automatically get to purchase a second twenty lb. bag of gourmet coffee at your actual cost. Say what?
Viral Positive Word Of Mouth And Mouse Is Always A Proven Low Cost Marketing Or Promotional Strategy!
2.) Second: You or your major competitors will enthusiastically donate 5 or X% of every purchase, one of their VIP donors make. Simply for the charity endorsing your business, products or services.
They’ll also receive X% in lifetime donations from your gourmet coffee distribution service.
3.) Third: Plus, every six or X number of months. You’ll have the charity hold a special drawing. And all of their donors who donated at least the maximum of X.
Their names go into a drawing for a chance to win six or X number of twenty lb. bags of your extremely great tasting gourmet coffee.And all of the runner ups automatically get to purchase six or X number of twenty lb. bags and save 25 or X% off their total purchases.
And whatever they spend. X amount of their gross will be donated to the charity. Coming up very shortly in part two. You’ll discover at least three more market tested strategies for building your brand.
Initially using lesser known local charities or lesser known vendors. Are you starting to appreciate how this simple marketing process can definitely work for you or your major competitors? Say yes. Great. See you in just a little bit in part two.
Why Not Proactively Help Others Who Can Proactively Help You!
P.S.Now as is customary during this part of our show.Please share your extremely valuable comments (in the comments section below)
that you can apply to your business,product or service in the next 30 days or less!
As always, if you got any value out of this post, please share this on your favorite social media sites or tweet this.Thanks!
And if you’re currently registered on Linkedin or twitter,and you’re serious about about doing some type of power networking.Let’s get connected asap!
Extremely important note:And if by chance, you happen to know any of the lesser known podcasters,(or radio show host)
who also target,small business owners,service providers or aspiring startups entrepreneurs etc.
And they’re pro-actively looking for potential guest speakers.Please don’t hesitate to-either- pass their name and contact information directly
to me or vice versa!Thanks!
(Click the link just below, and watch the first video at the top of the page, if you’d like to see the entire 33 minute replay, of a guest podcast on
marketing your small business or service. I Recently appeared on.)
And be sure you grab your explosive free 22 step small business marketing idea kit series,because it will help you increase your gross profits by
as much as 25% in the next 90 days or less.
And help you master your effective communication in marketing skills.(No matter what your particular niche market is.)
It’s a $97 dollar value and it’s free!
