So who else is definitely up for systematically taking your current or future income generating assets and or resources to the very next level or two? That’s great to hear. And in case you’re wondering “what” type of massive front end advertising or promotional resources are needed.
The good news is this. Unless you have a thing for over spending. You don’t automatically have to go into massive debt. Instead you are going to be or quickly become far more strategic and systematic with your non traditional marketing or promotional strategies and tactics.
Doing so dramatically increases your overall marketing creativity. While simultaneously lowering your upfront out of pocket cost. Entrepreneur is this type of long term benefits you can live with or not?
Sometimes All You Really Need Is Some Good Ole Marketing Visibility! (In Order To Get Things Going!)
Just to be crystal clear here. The following, (potentially profitable!) marketing strategies and tactics. Are being illustrated strictly for hypothetical marketing purposes only.
Entrepreneur ever heard the saying? Or “how” many times as it pertains to successfully advertising, marketing or promoting your business, products, services and or proven expertise. “Make it easy on yourself.”
Let’s say you currently own a fairly successful, single location retail jewelry store in a popular mini strip mall. But this particular strip mall is one of the larger ones in your immediate area. It has a total of 20 commercial places of varying sizes.
And currently 17 of them are rented. But not even four spaces down. Another non franchised retail jewelry store owner is clearly one of your major competitors.
On the surface to at least 99% of the average consumers on the outside looking in. They automatically think this means an all out or periodic price war to the bottom is just around the corner. And maybe this might be or quickly become the case.
Were it not for the fact. You or someone in your PR (Public Relations) and or marketing department. At least has a firm grasp of the proven on or offline marketing fundamentals.
Entrepreneur You Can And Definitely Should Be Systematically Leveraging Assets And Or Resources You Don’t Necessarily Own! (Or Will Ever Own!)
Case in point. Think about ‘who” or what type of corporations owns a commercial mini strip mall with at least 20 spaces in it. And think about the types of car(s0 or trucks they probably own or lease.
And the areas where they either rent, lease or own their home or investment properties. And think about the types of luxury vacations they periodically take.
And they probably fly first class whenever they travel by plane, right? And when they eat out locally. More than likely it’s at some of the areas highest rated restaurants, right? And think about the type of extremely high end appliances they currently own and will own in the not so distant future.
And their neighborhoods are probably pretty upscale, correct? Which means their neighbors and at least some of their siblings, in-laws, co- workers, current and future neighbors etc.
Or their current and future vendors. If they currently own their own business or service. They’re probably doing okay as well, correct? Also don’t neglect or ignore the fact. Their current or future CPA’s, CFP’s, specialty attorneys, family or personal dentist, dr. or the daycare facility where they do or did send their kids.
Entrepreneur This Is How An Initial Trickle Ultimately Develops Into A Massive Tidal Wave Of Positive Word Of Mouth And Mouse Buzz! (For Literally Pennies On The Dollar!)
Those previously mentioned above are all probably doing okay as well, correct? Which is “why” you’ve strategically targeted both the owner(s) of the commercial strip mall. The real estate broker(s) and their current and future agents who specialize in both selling and leasing higher end commercial spaces. (And their professional and personal inner circles etc.)
“What” type of positive, ongoing viral word of mouth and buzz yo’ or your major competitors will constantly generate. As word rapidly spreads both on and offline. About the $10,000 or X dollar matching he & she Rolex (or other extremely high end watches) you give to these two extremely high end commercial real estate brokers.
At your actual hard cost. Say what? And every female real estate agent who also specializes in local commercial property selling or leasing. You’ll gladly initially hook them up with some extremely eye catching diamond studded earrings. Which usually retail for at least $650 dollars a pair.
They only pay your actual hard cost of $325 or X per pair. But the moment they personally refer you ten or X number of first time customers. Regardless of “how” much or how little they spend on their very first purchase. You’ll gladly refund their deposit of X. Say what?
Hopefully Your Marketing Or Promotional Eyes Have Been Opened Wide Enough! (To Know Why You want To Avoid Outrageously Expensive Traditional Advertising Campaigns!)
Entrepreneur now “what” type of extremely positive word of mouth and mouse impact do you think this incredibly simple marketing will have long term? Bingo.
And you’ll do something similar with the men broker(s) who specialize in leasing or selling commercial real estate. They’ll get direct access to a men’s $2,500 or X dollar men’s Rolex watch.
And the moment they personally refer 10 or X number of first time customers. You or your major competitors will gladly refund their deposit of X.
Going forward ladies & gentlemen. Hopefully it’s becoming a lot more clearer and obvious. “How’ you and or your major competitors systematically take your current and future income generating assets and or resources to the very next level or two. For literally pennies on the dollar. Any questions?
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