This Is How To Make Sure Your Business Growth Strategies Are Far More Likely To Succeed!
Who reading this particular post, whose in business to earn a profit, can’t use more, long term, front or back end gross profit? Agreed. Of course the $64,000 dollar question immediately becomes, which strategic concepts will consistently produce such a result, correct?
You want and need continuous business growth of some kind, right? However, the way to achieve this, may not necessarily come from just running paid ads or promotions, correct?
And when expenses start to rise, (and you know they will.) Sadly, lots of aspiring on or offline entrepreneurs, tend to pull back or discontinue, any type of paid ads or promotions. Which just makes it even more challenging, to use traditional advertising or promotional methods.
Every bodies business or service, needs first time and ongoing repeat customers, in order to initially survive and ultimately thrive, correct? For sure.
But why make it more difficult and far less likely, for your current and future customers, to do business with you.Especially over the long haul. This is why, you definitely should be, if nothing else, inexpensively A/B split testing various split testing, business growth strategies or tactics. Don’t you agree?
Who Says You Can’t Strategically Use Your Current Customer Or Client Base To Dramatically Grow Your Business Or Service!
Case in point. When recently on my way to, one of the popular local grocery chains. I noticed this Mexican style restaurant, promoting, by way of a sign placed outside of their business. A special rate on both tacos and quesadillas.
M-Sat, from 9 – 11 am only. You could save X % on both extremely popular menu items. But only during those specified times. But consider this. Do you think, at least some of the time. People who love both tacos or quesadillas, have or get a craving for them, at other times throughout the day as well? No doubt.
So imagine if this marketing savvy, Mexican themed restaurant, at least inexpensively tested the following marketing strategy. First of all. Going forward.
When the locals come in to take advantage of the pricing specials.They should be given, a two sided laminated card, which is hand dated for one year out on side A.
Which is for the restaurant owners customers. And it basically rewards them, (ethically) bribes them, to drag a friend with them, whose at least 18. And every time they do so.They get the special prices on both tacos and quesadillas. And get this.No matter time it is.Say what?
That’s a proven marketing hook, which definitely helps to generate, some positive word of mouth and mouse buzz. Both on and off of social media. Does it not?
The More You Go The Extra Mile For Your Customers And Clients! (The More They’ll Go The Extra Mile For You!)
Here’s the other, extremely active component of this entire marketing process, to seriously consider. Since this is definitely the age, of non stop, pro-active social media, correct? For sure.
Meaning: You know at least some of these customers, will do a Facebook live or shoot videos of them, along with their friend(s), enjoying their tacos or quesadillas, at these non traditional times, correct?
Plus, they’ll constantly be bragging to friends, co-workers, relatives, employees and neighbors etc.About their really cool perks.
And two other dates, will be hand written on side A of the two sided, laminated card.The customers birthday and if it applies, their wedding anniversary. And not to worry ladies.Only the month and the day will be written.Not the year.
And on side B of the laminated card. The local retailer, who will be participating in this joint venture effort.In essence, let’s say a local, independently owned retailer, who runs an appliance center.
They’ve run their numbers, and their ideal customer, has a total lifetime customer value metric, of somewhere between $3,500- $9,000 dollars.Give or take, over the next five to seven years.
Put Your Creative Marketing Hat On And Start Out Promoting Your Major Competitors!
The retailer on side B of the two sided laminated card. They will offer some type of over the top free drawing. So they can start building their opt in email/mobile marketing list.
And also, they can negotiate a mutually beneficial revenue share with the Mexican restaurant owner(s.) They can either pay a flat monthly fee of X to the owners of the restaurant, for all their inexpensive leads, this particular strategy generates.
In fact, for your typical, non franchised, Mom & pop restaurant owner. A flat fee of $1,000 – $1,500 dollars per month or X, would more than likely, cover their monthly commercial lease payment, correct? No doubt.
Or they can pay so much per month per lead. Just depending on whichever approach, ultimately consistently produces the most long term, front or back end profits.
Either way. Hopefully, it’s starting to become clear how, you can make sure, your current and future business growth strategies or tactics, are far more likely to succeed. Don’t you agree?
You Don’t Have To Be The Absolute Best Marketer In Order To consistently generate Short And Long Term Profits!
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