(And Now It’s Your Turn!)
Have you eve wondered “how” the so called ultimate insiders systematically turn their (POP) Point Of Purchase opportunities into some long term mini profit centers? And “how” you definitely can too.
If so major congrats. Because this particular post was written specifically for you. However, before you dive head long into this all too common situation. You need to know and understand how you or your major competitors can systematically leverage this not so common knowledge knowledge.
Because unfortunately there are literally tons of profit seeking business owners or service providers who are constantly struggling.
And literally teetering on the verge of bankruptcy. When truth told they’re one or two proven tweaks away from consistently generating some bankable profits. Which (as you already know!) could mean the difference from being able to allocate more front end money or resource on first time customer acquisition. So let’s have a closer look….
Here’s How And Where You Or Your Major Competitors Can Strategically Leverage Your Previously Under Valued Assets And Or Resources!
Entrepreneur wanna take your best educated guess as to “how” many times in America alone a customer calls a toll free number a day. And orders some product or 7-14 day trial service via the phone.
My guess is probably a ton. Would you not agree? But here’s definitely what’s not nearly as obvious. Most of you are familiar with fast food king McDonald’s famous “Would you like fries with that?” Upsell income multiplier question, correct?
Literally every day they’re open all over the world. McDonald’s trained cashiers, ask two incredibly simple questions of both their daily foot and drive through traffic. And on average about 10-40% of them answer yes to wanting “fries with that.”
Which automatically allows McDonald’s to literally add tens of billions of extra dollars to their bottom line per year. Plus, their very next upsell question is, “Super size you?” And again an additional 10-30% say yes to that offer as well.
And without spending an additional nickel on outrageously expensive prime time radio or prime time TV ads. Or outrageously expensive national newspaper ads. They just added nicely to their bottom line. (And now so can you.)
Sometimes It’s A Whole Lot Easier And Far Less Expensive To Simply Leverage Opportunities Which Already Exist! (Instead Of Trying To Create It!)
Case and point. Suppose the toll free number provider simply has their phone reps to inform each caller whose about to purchase anything. They have qualified to hear about the extremely time sensitive “offer of the day.”
And would they at least like to know “what” it is? If so, they’re informed with any minimum purchase of say $100 or X amount of dollars. They can purchase either your digital product which usually retails for at least $67-$497 dollars or X.
But today only they can save 25-75% off. The higher end savings apply to the digital products which retail for at least $197 dollars or more. Which could potentially mean only investing $124.25 dollars and twenty five cents (today only!) for a digital product which usually retails for $497 dollars.
Or saving 25 or X% off for a digital product which usually retails $67-$97 dollars. Plus simply for joining the vendors VIP opt in email list. (The operator will provide the link for the customer to go to.
And they can opt in to receive either a free X minute MP3 recording on a relevant subject. Or they get a link to relevant webinar recording replay on subject X.
The main point being on average anywhere from 1-15% (sometimes slightly more!) will be open to this proven upsell strategy right at the (POP) Point Of Purchase opportunities. Which literally occur a zillion times a day in America alone.
These Little Mini Profit Center Income Multipliers Can Quickly Add Up To Something Meaningful!
You can and definitely should inexpensively test including one of your best market tested, extremely time sensitive (POP) offers as an insert one o two sided flyer in the outgoing mail of some of your top JV(Joint Venture) revenue sharing partners outgoing mail to their customers.
Especially the most receptive ones who consistently make higher end purchases. And to help them systematically re-activate old inactive customers.
Or to get their most receptive opt in email subscribers to drag a friend with them whose at least 18. Back to your store with them. Before your ten or X day expiration date window expires.
You revenue share on a progressive upward sliding scale with your most productive JV partners. You might start out with them receiving 25% for the 1st X number of sales.
However, as soon as the reach X number of sales. They automatically advance to 50-75% o the initial gross front end profits after you deduct the actual fulfillment cost.
Entrepreneur There’s Literally A Ton Of Previously Untapped Marketing Opportunities Just Waiting To Be Leveraged By You Or Your Major Competitors!
And the toll free number service could test offering their paying customers the following potentially profitable offers.
1.) First: They will initially offer their best paying customers a 10-20% front end discount on their cost. Provided the toll free number provider gets to offer other non directly competing upsell offers to these paying customers.
And the toll free number service provider keeps anywhere from 25-75% of the gross front end profits on the first sale only.
2.) Second: The toll free number provider allows other vendors to use their toll free numbers after after standard business hours. And the vendor pays the toll free number provider 25-50 or X% of all initial front end sales after deducting the actual hard cost of leasing the lines for X amount for X amount of hours per day or week.
And of course if the profit seeking vendors pockets are deep enough. They could simply pay for the toll free number service themselves. And provide other non directly competing offers on the back of all the paying customers. And get paid on the front end for leasing the toll free lines to other profit seeking vendors.
Plus consistently earn X amount on the back end of a percentage of the daily customers ordering via the toll free numbers they provide. Entrepreneur is it starting to become just a little bit clearer ‘how” the ultimate insiders strategically monetize their initial front end (POP) Point Of Purchase opportunities? And “how” you definitely can too.
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