Let’s be brutally honest here, okay? Entrepreneur before you can successfully add strategic book promotions to your long term marketing mix. You first have to write it. Or have someone ghost write it for you, correct?
If you simply can’t find the time. Or you’d simply rather not be bothered with the entire, potentially time consuming process. Perhaps you should seriously consider having your very first book or two ghost written for you.
This way you can immediately start promoting it via your self hosted website and or blog or ecommerce site. Plus you could either promote via your own podcast. Or you could periodically promote it via a guest podcasting tour.
But truth told entrepreneur. These traditional ways are not necessarily the type of strategic book promotions you or your major competitors are about to discover.
Entrepreneur Effective Information Marketing Is A Multi Billion Dollar A Year Industry! (Which Is Definitely Here To Stay!)
And as a direct result the in person (live two to three day) in person expos are back in a major way. from time to time you and I receive at least two tickets completely out of the blue. From companies which sponsor those outrageously popular free 90-120 minute introductory workshops.
And it’s no surprise they’re promoting some high end digital or 2-3 day physical workshops on the back end of their free presentations.
But there are also those incredibly popular, traveling business expos. Which travel the country. (Think the United States for these particular examples.)
And they rent out extremely large facilities. Usually for Thursday – Saturday. And the various vendors invest anywhere from $5-$15K or more. And they set up booths and for the full three day event. The potential consumers just stop by any and every booth which they have any interest in.
To “discover” if the potential money making opportunity is a potential fit for them. And practically any and all types of traditional brick and mortar businesses or services are being promoted.
As well as various types of work from home businesses or services. Things like building state of the art WordPress websites and or blogs. To potential passive money making opportunities. Things like ‘how to’ start successfully investing in the stock marketing.
Rest Assured Providing Specific Problem Solving Information Of Any Kind Is An Evergreen Market!
Either using 401K’s on your job. (The pro’s and the cons.) Or “discovering” how to successfully pick individual stocks for your portfolio. To “how to” successfully invest in the various crypto currencies.
Or maybe you prefer to learn traditional investment strategies for investing in the different types of income producing properties. (Including buying pre-foreclosure properties from distressed property owners. Or from banks or credit unions who desperately want to get defaulted-repossessed properties off their books.
And of course the ever popular “how to” make a fortune using the the internet. Which includes become a social media marketing manager. Or “how to” buy existing retail or service business. without using your own credit or funds.
Here’s the overall point. You (meaning the sponsors) could offer a free drawing. Where once an hour for the entire 24 hour event. (Meaning each event runs for at least eight hours per day.
Don’t Underestimate The Power Of Providing Your Ideal Audience With Bite Sized Solutions!
The visitors enter your free drawing and join your opt in email list. And once every hour. They announce via P.A. (Public Announcement.) Someone just won their choice of any of three best selling books.
1.) Either they’ve won a top ten book on “how to” stark investing in the stock market. either by way of their jobs 401K plan. Or ‘how to” do it on their own via picking their own stocks.
2.) Or they can choose one of of the best sellers on “how to” start investing in crypto currency.
3.) Or third choice i a best selling book on ‘how to” invest/buy existing businesses or services. Without spending a nickel of their own money. And at the end of every day. They hold their master free drawing.
This is where one lucky 1st grand prize winner whose still at the expo. They automatically win a $3,500 dollar scholarship credit. And they can apply it to any vendors opportunity they wish to.
If their name is called. And they don’t respond within ten minutes. They automatically forfeit their 1st grand prize status. And another name will automatically selected.
And they’re only eligible to be selected. If they joined the promotors opt in email list. And at the end o each day. One 2nd grand prize winner automatically wins $200 dollars worth of gift certificates from Barnes & Nobles book store.
Entrepreneur are you starting to better appreciate “how” and why you manna wanna add some type of strategic book promotions to your long term marketing mix?
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