This Is How And Why Strategically Marketing By Email Is So Potentially Profitable!
Quite naturally you’re always constantly on the lookout for some type of proven, (preferably) low cost marketing alternatives, correct? Me too. But up until now. Why haven’t you ever seriously considered, the potential long term benefits of strategically marketing by email? Huh?
And get this. Even if you don’t currently have a reputable, paid email service provider of your own yet. Say what? That’s correct. You or your major competitors can still benefit from some form of strategic-op tin- email or text message marketing. Granted. (Without question.)
Your very best scenario which definitely puts you in full control. Is by having instant access to your own paid account. This way you can send as many pre-written or unscheduled, (what’s often referred to as ) “broadcast” email messages to your list(s.) As often as you like. Without increasing your expenses one nickel. Until your total list size exceeds a pre-set number of X.
At least this is pretty standard for most of the reputable email service providers. (Certainly not all BTW.) But that applies to my current, paid email service provider of choice as well.
But for now. No matter which reputable paid email service provider is being utilized.
So let’s focus on ‘how to” consistently earn money from some type of strategic email marketing. Even if you don’t currently have your own paid account. (Is that not interesting?)
So Has Thought Crossed Your Mind How Do You Create An Effective Email Marketing Strategy?
If so it’s a great question and a great start. Huh? Because seriously considering the previously untapped email marketing possibilities. Means you’re at least open to the possibilities.
Case in point. Let’s suppose you currently own or manage, a local, Mom & pop single location bakery. Surely there are at least a few of those where you currently live, correct? Agreed.
And let’s say even though your business was fairly stable. (We’re talking pre-Covid BTW.) Meaning: You already had more than your fair share of long term repeat customers. And your share of long term repeat corporate customers as well.
You never did bother to have a state of the art WordPress website of any kind built. Because your attitude was. And pretty much still is. “Why in the world does your local, single location business need to be on the Internet?
Which also explains “why” you’ve never bothered to attempt to use any type of strategic email marketing. After all, your thinking is. At least 95-98% of your main business has always been word of mouth. (And then later by word of mouse, correct?)
Who needs any type of paid email marketing service provider, right? On the initial surface. This type of (short sighted) thinking seems pretty logical. Doesn’t it?
So How Can You Or Your Major Competitors Possibly Benefit From Any Type Of Strategic Email Marketing? (When Don’t Even Have Your Own Paid Account?)
Thank goodness this particular question is nowhere near as far fetched or as outrageous as it initially seems. Say for example. Even though you don’t currently have your own paid email service provider. (And truth told.) You have no immediate plans on investing in one. Unless you have a total marketing mind shift.
However, one of your oldest, most reliable corporate customers. A local -single location-retail appliance dealer. Runs an incredibly popular, monthly free drawing. Where for the last five years. Give or take. They’ve run their incredibly popular monthly free drawing.
And each month (like clock work), some incredibly lucky local. Won the 1st grand prize. Which is a 2,000 or X dollar, state of the art deluxe home entertainment system.
Which (truth told) was actually a “closeout” inventory sales item. Nevertheless, as a direct result of the retail appliance dealer, strategically marketing by email. They now have a rather size able opt in email or text message list of 5,447 subscribers. Say what?
And this even after 7% have unsubscribed over the years. And since both you and your staff are on a first name basis with the owner(s.) And he’s hooked up both you and your staff over the years.
With some really cool savings off the normal retail prices of some of your most popular electronic goodies. Now he (or they) would like you to do the same for their steadily growing opt in email/text message subscribers. Say what?
Sometimes A Simple Thank You Gesture Is All You Or Your Major Competitors Need To Generate A Flood Of First Time Customers! (For Virtually Little Or No Initial Upfront Out Of Pocket Costs To You!)
Basically you create this sample, extremely time sensitive discount coupon or a similar gift certificate, you or your major competitors would like to periodically send to your current and future subscribers.
Simply as a nice way of saying “Thank you!” For all of their repeat business over the years. Note: This particular sample, extremely time sensitive discount coupon below was built in all of five minutes, using Awebers rather basic editor.)
This Is How And Why Strategically Marketing By Email Is So Potentially Profitable!
Who Says Strategic Email Marketing Off Any Kind Is Only Profitable When You Have Your Own Account?
Two really important points to seriously consider.
1.) First: Your JV (Joint Venture) partner. As in the case of the local retail appliance center owner(s.) They don’t have to have a big list like the retail appliance dealer in this particular examples does.
2.) Second: You’re free and highly encouraged to set up this exact type of strategic alliance arrangement with other non directly competing vendors. Like local independently owned retail furniture concerns.
Like some of the larger property management companies etc. The main point being. They can periodically send any extremely time sensitive gift certificates or discount coupons you okay.
And they send them to their opt in email or text message subscribers. And only (new) first time customers save X% off. Provided they spend at least X. Just to crystallize the concept in your mind. Let’s create a hypothetical marketing example.
Let’s say the retail appliance dealer sends all 5,447 subscribers your extremely time sensitive discount coupon offer. And let’s say 38% of their current subscribers open their email message. (5,447 x .38% = ,2069)
And of those subscribers who opened their email or text message. (Twenty one percent actually take advantage of your extremely time sensitive offer.) This means your single location bakery will be enthusiastically servicing an additional 434 or X number of new first time customers.( 2,069 x .21% = 434 brand new first time customers.)
Can You Honestly Think Of A Cheaper Or More Practical Strategy To Consistently Generate New First Time Customers!
And lets say of the 434 first time customers. A respectable 61% actually spend over $15 or X amount of dollars, in order to qualify for the 1st time customer savings. Which means 264 first time customers spend at least $15 dollars. (264 customers x at least $15 dollars each. Equals an initial gross front end profit of $3,960 x. 80% = $3,168 dollars.
And remember this is only with one local, non directly competing vendor. And that’s if all 264 of them only spent the bare bones minimum of $15 dollars each.
Multiply your (strictly) hypothetical marketing results by at least two more non directly competing local vendors. (With totally different results. Based on the fact each vendor has different size lists. And different open and conversion rates etc.)
And hopefully you can now better appreciate how and why strategically marketing by email. In some form or another definitely makes sense. Don’t you agree? Me too.
Are You Starting To Appreciate Why Some Form Of Strategic Email Marketing Definitely Makes Sense?
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