This Is How And Why Strategically Buying Referrals Just Became So Much More Profitable!Part Two
Hopefully as you read part one of this ongoing series, after just a few, of the battlefield tested, marketing strategies and or tactics.
You too have made an about face, and definitely started, to better understand and fully appreciate how and why, it definitely makes economic sense, for you to be strategically buying referrals,especially for pennies on the dollar, correct?
Agreed. Especially when you can definitely do so, for pennies on the dollar, right? And of course, simultaneously, be raising your overall visibility and increasing, your viral, word of mouth and mouse buzz too.
Does that sound like a plan or what? If so, buckle up and be prepared to discover, how you can most definitely take these initial marketing strategies and tactics, to the very next potentially profitable level or two.
So Are You Finally Ready To Start Strategically Buying Referrals For Literally Pennies On The Dollar!
Quickly picking up where part one left off. As you recall, you’re one of the senior marketing directors, for an extremely successful teddy bear distributorship.
And your ideal, (primarily) female customer,(between a certain-extremely- targeted age demographic), has a lifetime total customer value metric, somewhere in the neighborhood of $500 -$1,500 dollars.
Give or take over the next 5-7 years or more.Now remember, there is simple no way, you’re going to do like the vast majority, (98%) or more of your major competitors.
Which is to, month after month, spend ,(more like!) waste a proverbial fortune, on outrageously expensive, dismally performing, traditional advertising and or promotional campaigns, correct? No way.
So What Exactly Is Your Market Tested Plan For Consistently Buying Referrals For Pennies On The Dollar?
Very simply. Remember your market tested-branding- strategy, where you picked out a local, private parking garage owner or two.
And because you personally know the owners.
You arranged, to pay the monthly parking fee, of all the luxury cars,SUV and truck owners.And the owner of the garage, simply left a sealed envelop, with the words “Thank You!” in big, bold red letters, written on the outside of it. On the drivers seat of their vehicles.Say what?
And of course, as soon as they rip it open. Much to their complete shock and amazement. They will be informed.
Once You Slightly Open The Door To Marketing Opportunity! (Kick It In!)
Because they are an extremely valued customer of blanks parking garage.(Or whatever retail business or service provider.) Either X% or their entire monthly bill, has been paid by your teddy bear distributorship.
And side “B” of the index card, will invite them to enter your monthly free drawing, for their chance to win, drum roll please.
Not only a seven foot teddy bear.Which is definitely, a really cool gift, in and of itself, correct? Absolutely.
Plus a dozen roses and a gourmet box of chocolates.From an incredibly popular, local vendor, if at all possible!Pretty cool, right?
It’s All About Strategically Getting The Word Out In A Major Without Necessarily Having To Spend Or invest A Mini Fortune In Order To Do So!
This of course is an X dollar value. If nothing else, you know a certain percentage of the lady garage parking customers, will most definitely be entering, correct? No doubt.
Plus,they’ll be constantly texting and phoning, a few of their closest girlfriends, sisters, Moms, daughters and or neighbors etc. Correct?
And of course, let’s us not forget the extremely important fact. They’ll be spreading the word, all over social media as well!
Why Not Put Your Referral Buying Strategies On Marketing Steroids!
Once you announce that month’s winner. Here’s how and where you add some steroid like, positive word of mouth and mouse marketing fuel, to the mix.
Each secretary in that particular building. You will arrange, to have a five foot teddy bear, and a dozen roses to delivered directly to their office. Say what?
Of course,you will get the roses at cost, from your joint venture, (JV) partner florist.And for obvious reasons, you’ll get the roses at their actual cost or just X% above it correct?
Think about the short and long term impact, this one incredibly simple marketing strategy will most definitely have, on your companies, long term visibility.Exactly.
And Now You’re Definitely Ready To Take this Particular Marketing Strategy To The Very Next Level Or Two!(Are You Not?)
Here’s how. You will also arrange, to send one of your most popular, seven foo teddy bears, plus a dozen roses and a gourmet box of chocolates, to all female business owners, in that particular building as well. Say what?
Stop and think about, the long term, positive word of mouth and mouse, marketing possibilities for just a moment.
These lady entrepreneurs. Who most definitely, work their collective, you know know what’s off, correct? No doubt. Completely out of the blue.
They receive some recognition, from your (and or) your major competitors! You know both she, and her office personnel, will definitely appreciate the gesture, correct? Without a doubt.
Get The Forward Marketing Momentum Started And It Will Basically Continue Forward On It’s Own!
And both she, (and either) her office managers, including any and all secretaries, will immediately begin, spreading the word like wildfire, correct?
They’ll constantly be uploading, both pictures and some really cool video images of ole teddy and their vase of roses.
Which also means, their followers on and off of social media. Will most definitely be texting and phoning, in order to discover, all the nitty gritty details.Will they not? For sure.
In part three, you’ll discover a really, really simple marketing tweak or two. Which will definitely help you, (and or) your major competitors, hit it out of the park. So please stay tuned.
Are You Definitely Ready To Shake Things Up Just A Bit?
For now, can you truly, better appreciate, how and why, strategically buying referrals, for literally pennies on the dollar.
Just got a whole lot more potentially profitable and fun? Say yes! Great! See you in just a little bit, in part three.
P.S.Now as is customary during this part of our show.
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