This Is How And Why Strategically Buying Referrals Just Became So Much More Profitable!
Okay, it’s definitely alright to admit it.What’s the most recent, traditional form, of outrageously expensive, traditional advertising medium, have you lost money in?
Are you serious? You’re really no longer, gonna waste your extremely hard earned money, on those dismally performing advertising and or promotional campaigns. Big congrats.
But what will you now rely on, in order to both lead generate and keep your sales funnel, full of semi qualified prospects?
And speaking of which.Are you at least semi open to potentially discovering, how you and or your major competitors can systematically go about buying referrals, for literally pennies on the dollar.
And not only initially buying or generating them. But also creating, an extremely reliable, back end income stream, to your sales funnel as well. Sound good?
If so, turn the page, and start discovering, how you can and definitely should, begin buying or consistently generating referrals for literally pennies on the dollar.
So Why In The World Shouldn’t Your Business And Or Service Be Mastering The Fine Art Of Strategically Buying Referrals Or Consistently Generating Them For Literally Pennies On The Dollar!
Case in point. Let’s suppose you’re a senior marketing director, for one of your regions, top teddy bear distributors.
And while it may not be readily obvious to the general public. You currently have teddy bears, which range in price, from $85 -$1,997 dollars. Say what?
And your ideal, (primarily female) customer, typically has a total lifetime customer value metric, of somewhere between $500- $1,500 dollars. Give or take over the next 5-10 years.
This being being the case. It’s just not that difficult, for you to form, all types of strategic alliances, with all types of non directly competing vendors.Right?
Whose Says Your Current Assets And Or Resources Can’t Create A Huge Splash!
Initially, you approach at least four, local -non directly competing vendors. And at least some of your staff are current, repeat customers of theirs.And have been for years.
And since you’re already on a first name basis, with the local florist shop owner, a local women-s shoe store outlet. And a local Mom & pop bakery owner, who has a single location and it’s not a franchise.
And finally. You also reach out to a local, an extremely popular knick knack store owner.And because all of these non directly competing vendors, has a very robust as well as, extremely versatile, female customer base.
You definitely want to form, some type of mutually beneficial joint venture (JV) relationship with them.Agreed?
Just Be Sure You Customize Your Strategies To Each Particular Vendors Strengths As Much As Possible For Maximum Profitability!
So in the case of the local bakery. Here’s what you initially propose.Take the bakeries, traditionally slowest day of the week.
And on that particular day.The first 20 (or X) number of ladies, who buy either a large or Xtra large beverage of any kind.
They only pay $1 dollar. Say what? And the exact same holds true for the first 20 (or X) number of guys, who are also 18 and over.
In reality, you’ll gladly reimburse your bakery alliance partners. But you’ll reimburse them for their actual hard cost, for the 40 large beverages of whatever.
Start Leveraging Each Customer Interaction!
Plus, the bakery employees, will hand each of these 40 (or X) number of customers, a special, extremely time sensitive, laminated, two sided index card.
The card will allow the card holder, to purchase their next ten (or X) number of large or Xtra large beverages, for just $1 dollar each.
And they must use it, within the next 60 or X number of days or less. And they’ll simply hole punch it, the next nine times.
Using Periodic Raffles Creates Additional Cash Flow And Much Higher Customer Engagement!
And their tenth one is free! Excuse me. But here’s the thing. There will also, be a seven foot teddy bear, positioned somewhere near the counter in the bakery.
And unbeknownst to them, every man or woman, who purchases a large or Xtra large beverage of any kind. Guess what? After they’re given their laminated, extremely time sensitive,two sided index card.
They will also be given an index card to fill out and place in the punch bowl near the teddy bear.And their name automatically goes into a weekly raffle.
Each week, two 1st grand prize winners will be chosen. One male, one female. The two weekly grand prize winners, will be notified, by either phone call or text.
Build More And More leverage Off Each Specific Marketing Opportunity!
And they’ll have just 48 hours to claim their seven foot teddies. Unless of course, they’re physically out of town, or dealing with a pressing, family or business emergency of some kind.
And each runner up, will see on their laminated, two sided index card. On side “B.” of the index card.
They will be encouraged to enter the free monthly drawing, for a chance to win their very own, seven foot teddy bear, a dozen roses and a gourmet box of chocolates. Delivered locally, within a certain radius.
And the guys, they’ll win the exact same 1st grand prize valued at X. But they’ll then tell the teddy bear distributor, where to actually deliver it and to whom.
By providing the ladies name and best local number. So they can call her and confirm where to deliver it.
Of course, as the bakeries daily foot traffic, definitely starts to increase, especially on their traditionally slowest day of the week.Right? And the social media explosion gradually starts to take off!
This Is How You’ll Definitely Start To Out Promote Your Major Competitors!
Don’t forget. The teddy bear distributor, will definitely provide, some extremely time sensitive, discount coupons, to every local man & woman, who purchases , either a large or Xtra large beverage of some kind.
Which means, a certain percentage of them, will definitely be purchasing some type of teddy from them, in the not so distant future, correct?
(Extremely important note: Do you happen to see, the rather obvious, potential profitable spin off marketing strategy or two, literally staring you in your face?
Just based on the previous paragraph?) Pardon the digression.
Are You Really Starting To Appreciate How You Can Literally Create And Or Steadily Generate Semi Qualified Referrals For Literally Pennies On The Dollar!
Anyway… Hopefully, as part one comes to a close. You can now better appreciate, how and why, strategically buying referrals, for literally pennies on the dollar,just became so much more profitable and fun. Don’t you agree?
P.S.Now as is customary during this part of our show.
Please share your extremely valuable comments (in the comments section below) that you can apply to your business,product or service in the next 30 days or less!
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