This Is How And Why Strategic Problem Solving Beats Focusing On Technology!
So as you’re busy, with all your various, daily and or weekly activities, which you’re totally banking on, will ultimately lead to increasing your income.Right?
Are you currently doing anything, now or do you plan on doing anything in the very near future, which will definitely help with your strategic problem solving positioning? Huh?
Meaning, what (if) anything, are you currently investing, your time, money and other semi limited resources in, which will cause your target audience to conclude, your marketing options, are some of the most viable for them?
Here’s a hint: Are you far more concerned, with what particular technology, (and or) techie thingy of the month, to be focused on.
Or are you more concerned, with effectively utilizing, (to the max mind you!) which or whatever resources of any kind, you currently have the most access to.
And effectively uses them, to help your target audience, solve their most pressing problems and or concerns. A rather interesting dilemma to ponder, is it not?
You Start Effectively Utilizing Your Various Problem Solving Techniques To Help Your Target Audience And Stop Focusing So Much On The Technology And Watch What Stats To Happen To Your Long Term Results!
So here’s a quick question, to get your creative marketing juices, (not only) flowing in the right direction.
But to help jump start your creative marketing mindset, so you start systematically focusing on strategic problem solving for your ideal customers and or clients.
And not so much, on the various technology and or social media platforms, they may or may not currently be hanging out on.
On a recent two part, multi series, on the outrageously expensive, TV advertising costs.It was pointed out how, once you actually put a pencil to it, the outrageous expense, may not be as justified, as you pro-actively seeking out, some non traditional marketing and or promotional alternatives.
Make Strategic Positioning Your Main Focus Not Social Media Platforms And Or Specific Technology!
Anyway, one of my long time colleagues,(and my mega rock star like), coach and mentor,(and not to mention),my long time blog commenting buddies. And one of my most inspirational collaborators of all time!
That being, the one and only, Ryan Biddulph of bloggingfromparadise.com fame.Ryan was kind enough to stop by and share his mega proven, real world insights, on both parts one and two of my blog post series! (Thanks bud!)
Anyway. Just below, you’ll see the screen shot image of his entire comment. And the reason I’m sharing this with you is because, as he so astutely pointed out in his comments.
He, (like me!), is a self professed non techie! However, the primary reasons why, he totally hits it out of the park.Time after time!
Is because, he chooses to focus solely on helping his target audience, solve their main, most pressing issues and or concerns!
And not trip over, what or which technology to use, in order to help him consistently do so!(BTW, the video embedded in this particular blog post, is definitely one of his most informative ones.
Because in it, he clearly articulates, exactly what you and I definitely need to consistently do, in order to impress influence-rs like him. Because don’t forget, he recently was interviewed, on a podcast, which has an audience of 1.3 million listeners!
So this man, definitely knows of what he speaks!)
This Is How And Why Strategic Problem Solving Beats Focusing On Technology!
Thank Goodness Your Particular Audience Is Far More Concerned With Substance Not Style!
Meaning, (please stop) wasting so much of your energy, resources and or assets, focusing, (more like) tripping over, which specific, social media platform, on which particular free or paid technology, you should be consistently using, in order to reach your specific target audience.
And stop worrying about, should you be initially using Facebook Live or podcasting or blogging or video marketing, and or all of the above, to try and reach your target audience.
Instead, focus the vast majority, of your semi limited resources and or assets, consistently producing, problem solving content on some kind, (at least once per week), if not more.
For your specific target audience. And start pro-actively promoting it, any and every way you can.
Be Strategic With Your Problem Solving Steps And You’re Well On Your Way!
Provided, your strategies, are based on what the top experts in your specific niche and or industry recommend.
Start off with the lowest hanging fruit, marketing strategies and or tactics. And keep building, (steadily) from there.
The main point being, let your brand identity, (reputation if you will), be based around, what your extremely valuable products and or services, can and will definitely do for your specific target audience.
And stop worrying so much, but how or which specific vehicles, technologies, or strategies you will use, to reach them.
Strategic problem solving of some kind, will definitely help open the doors,(wide!) of some long term marketing possibilities and or untapped opportunities.Don’t you agree?
I sincerely hope so.Start utilizing it and see for yourself.
And don’t forget, (once) you’re ready for some paid marketing and or promotional solutions. You definitely know who to contact, right?
P.S.Now as is customary during this part of our show.
Please share your extremely valuable comments (in the comments section below) that you can
apply to your business, product or service in the next 30 days or less!
As always, if you got any value out of this post, please Google Plus or tweet this.Thanks!
And be sure you grab your explosive free 22 step small business marketing idea kit series, because it will help you increase your gross profits by as much as 25% in the next 90 days or less.
And help you master your effective communication in marketing skills.(No matter what your particular niche market is.)It’s a $97 dollar value and it’s free!
