This Is How And Why Some Form Of Word Of Mouth Marketing Potentially Gives You An Edge!Part Two

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This Is How And Why Some Form Of Word Of Mouth Marketing Potentially Gives You An Edge!Part Two

Honestly, ‘what’ or will you do, in the next 30 days or less, which will definitely have a positive affect, on your word of mouth marketing/promotional campaigns?

And just for the sake of argument. Let’s exclude, spending more and more money, on your already, outrageously expensive, dismally performing, traditional advertising or promotional efforts.

So short of simply increasing your traditional advertising budget. If that particular option is even currently available to you.

What (if!) anything, have or will you do differently, in order to consistently generate, some potentially bank account filling, positive word of mouth or mouse marketing/promotional buzz?

And ‘how’ soon before you start?And what or which parts of your initial or ongoing processes, will you be strategically A/B split testing and why? As you get more and more involved.

(Hopefully!) it’s finally starting to become crystal clear to you, why you can no longer heavily rely on, outrageously expensive, traditional advertising or promotional campaigns? If so, get ready to turn the page and start routinely stepping into, some much deserved profitability.Are you sure you’re up for it? Good answer.

So What Possible Reasons Do Your Current Or Future Customers Have To Start Routinely Spreading The Word About Your Products Or Services?

Quickly picking up where part one left off. You’re one of the senior PR (Public Relations) and senior Marketing Directors, for an incredibly successful, women-s cosmetic distributorship.

And you routinely have your top 3-5 female sales reps, go around and become customers, of the top,upscale- local, (independently owned) hair and nail salons.

And of course when they go in for their first few appointments.They just happen to be wearing, some of your best smelling, mid level fragrances.Which typically retail, for anywhere from $575 – $650 per bottle. Say what? Oh yea.

And naturally, not long after the traditional small talk ends. The long term conversation, typically turns to, the following three, all too typical questions.

 A.) What’s the name of that great smelling fragrance they’re wearing? (No real surprise there,correct?) Nope.

 B.) How much is it?

 C.) Where or how soon can they get a bottle or two for themselves?

At which point, your expertly trained sales reps, spring into action. First, if they’re not actually sitting in the owner(s) chair. They immediately ask for the owner(s), and asks if they can briefly speak to them in private, about periodically, referring them new customers. Say what?

And possibly converting X% of them into some long term repeat customers. For literally pennies on the dollar.And of course, it’s no real surprise, a staggering 98-99% agree to this brief meeting, correct? Absolutely.(For now don’t worry or be overly concerned, with the remaining one -two percent, who for whatever reasons, don’t initially respond favorably.)

You Can And Definitely Should Start Growing Exactly Where You Currently Are!

Case in point. After your top, female sales reps,have made the rounds and have set up your initial (JV) Joint Venture/cross promotional relationships, with an upscale hair and nail salon shop owner or two.

And you allow the owner(s) of both establishments, to initially sample, at least three of your best smelling, 64 oz. fragrances. And they get their first 32 oz. bottle for free. Say what?

This way, they instantly become, a positive, walking, talking 24/7 billboard for you and or your major competitors.Right? For sure. Secondly, you also allow, any of their current and future hair or nail stylist, to purchase their initial, 32 oz. fragrance of their choice, at your actual hard cost, provided, they join and remain, active opt in email/mobile marketing subscribers.

Otherwise, all non subscribers, save 10 or X% off, one of your extremely popular, 32 oz. fragrances, which typically retails for anywhere from $189- $275 dollars per bottle.

Because think about your long term exposure, from both shops. Let’s take a look, at the initial surface numbers.Plus the inevitable, long term back end sales potential.

Which is definitely where the bulk, of you or your major competitors, long term gross profits will continuously come from, correct? Absolutely. This being the case, watch what happens next.

It Definitely Won’t Take Much To Get Your Most Loyal Customers To Start Constantly Singing Your Praises On And Offline!

Now as previously mentioned in a different, (albeit extremely relevant) post. Whenever any of the nail or hair salon stylist, announces, they’re: Engaged, pregnant or just gave birth.

Your sales rep, specifically associated with that particular salon.She automatically sends a really fancy cake, from one of the areas top rated -local- bakeries. Along with some congratulatory balloons, an over sized birthday or congratulatory card of some kind.

And a nice vase of extremely fragrant flowers. Which all told, is an X dollar value.Pretty cool, right?

Keep in mine, since these are upscale hair or nail salons, located in the much nicer areas of town. Correct? Plus, the constantly growing clientele of these establishments, are local women, from literally all walks of life, who earn extremely good incomes. And know or routinely socialize, with lots of other local women, who do the same. Right?

Can you say positive tsunami word of mouth or mouse? And social media blitz.

You Systematically Start And Nurture This Marketing Snowball And It Will Definitely Start To Take On A Life Of it’s Own!

So what in the world do you think, is going through the minds of any first time customers? When they’re sitting in one of the chairs, or waiting to be serviced, and they witness the previously described scene?

Do you think at least some of them will:

 A.) Whip out their phones out and start taking both pictures and sharing videos of these popular events.Bingo!

B.) And instantly start texting 24/7, their closest girlfriends, siblings and or co-workers and neighbors etc. Absolutely.

 C.) Constantly share stories about being present, when these events actually take place.

Which Salon(s) Do Yo Think Will Instantly Become The Preferred Choice Of Future Potential First Time Customers!

Plus remember, because these ladies are customers, of upscale hair or nail salons. When their kids, ages 6-10, have their birthdays.

Your female sales reps, will see to it, one of the areas top kids magicians, will perform, at a local restaurant, which provides space for such events.

This way, at least ten -fifteen, other local affluent and influential moms or legal guardians, can bring their kids and join in all of the fun. This way, the magician, can start power list building as well.

By offering a free drawing, to all the moms present, and before they leave the event. They’ll announce the first grand prize winner. Along with all the runner ups.

There Are Far More Potential JV Marketing Partners Just Waiting To Be Discover Than You Currently Realize Or Appreciate!

Plus, going forward. Once the magician knows exactly how many moms to expect for their show at the restaurant.They will bring, X number of extremely time sensitive gift certificates, to give to all the moms or legal guardians in attendance.

Where they can either: Save 10 or X% off, a women-s deluxe facial treatment. Which is normally, a $39-$49 or X dollar value. Or for an extremely limited time, they can drag a friend with them, whose at least 18.

And both of them get their facials for free.Say what? Of course, your extremely marketing savvy women-s cosmetic distributorship, is the one behind scenes, providing the magician with the extremely time sensitive gift certificates or discount coupons.

Let Your Major Competitors Continuously Go It Alone! (Meanwhile You’ll Strategically Grow Your Business Or Service Using Various Types Of Joint Ventures Or Cross Promotional Strategies!)

This way, as the magician(s) routinely performs elsewhere. They can enthusiastically  pass out, these extremely time sensitive gift certificates, to all of the ladies, moms or legal guardians in attendance.

And here’s another really cool marketing twist you’ll discover shortly, in part three, okay? Thanks! For now, are you starting to better appreciate, how and why, some form of positive word of mouth marketing, definitely gives you the edge.Don’t you agree?

Consistently Do The Right Thing And Watch Your Positive Word Of Mouth Marketing Buzz Continuously Grow!

P.S.Now as is customary during this part of our show.Please share your extremely valuable comments (in the comments section below) that you can apply to your business, product or service in the next 30 days or less!

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