This Is How And Why Some Form Of Power List Building Definitely Makes Sense!
Have you been attempting to successfully market or promote, your extremely valuable products or services, online for any length of time?
If so, hopefully, you’ve come to the proper conclusion. You definitely need to be using some form of power list building 101,correct?
And BTW, if your business or service, is the traditional offline, mom & pop type of retail or service based business.
Then by all means, you definitely need to be systematically building your very own, offline database of some kind too.
And you can either use, snail mail postcards, to periodically contact, both your best customers or prospects.
And or there is another, rarely used marketing strategy. Which allows, even semi cash strapped, traditional offline, small business owners and or service providers.
To take full advantage, of snail mail. Without having to constantly spend a nickel, on constantly increasing postal rates and or, not exactly cheap typesetting. Is that not interesting to consider?
Whether You Plan On Pro-actively Utilizing Some Reputable List Building Services Or Not You Should Constantly Building An On Or Offline Database Of Your Very Own!
Because it still has tons of monetary value on lots of levels.In fact, the right customized opt in email/mobile marketing list, can literary be monetized, in some shape or fashion.For literally years and years to come.
Case in point.Let’s take a rather obvious straight forward example, of the long term profit producing potential of having your very own, on or offline list of some kind.
Then we’ll go slightly below the marketing surface. And get a little more advanced.And hopefully by doing so.You’ll start to develop, a much wider and deeper appreciation, for what’s potentially profitable.Long or short term.Okay? Fair enough.
First of all, take one of the major, big box retailers.They could fairly inexpensively A/B split test.Whether the vast majority of their customer base, at any given store, prefers to receive an email or text message alert.
And they could do so, simply by having each cashier, point out to each customer who spends at least $30 or X amount of dollars.They’re eligible to enter a weekly raffle, for a chance to win a $5,000 (or X) thousand dollar shopping spree credit.Say what?
Once You Make Your Data Building Process Fun And Potentially Profitable To Your End User! (Your Long Term Database Building Odds Greatly Increase!)
And the cashier points out two things on the back or bottom of the customers receipt.
1.) First: The customers simply needs to enter the X digit ID number, at the bottom of the receipt.Which in reality, is the cashier/associates ID number.
2.) Second: The customer gets to decide, whether they prefer, to receive a text or email message.
And based on whatever the final tally is. The big box retailer, rolls out the winning strategy. And either starts texting or emailing all of their current and future subscribers.
Here’s the next part of the strategy. And just for marketing illustration purposes only. Let’s say the vast majority, (78%) of the big box retailers customer base, who spent at least $30 dollars.
They prefer to receive text messages.This being the case. And remember, the average text message, is usually opened within three short minutes or less.So they send a series of extremely time sensitive text message offers.
The More You Discover About Your Customers Or Clients Real Preferences!(The More Receptive To Your Offers They Will Be And Or Become!)
Alerting their subscribers, for the next 72 (or X amount of hours only!), the first 300 or X number of subscribers, who come to the store, with a friend whose at least 18, they can purchase a 75 inch flat screen TV, (or whatever) and save a whopping 67% off the normal retail price of X! Say what? That’s correct?
Plus, the first 300 (or X number) of customers/subscribers, who drag a semi qualified friend with them. And those first 300 customers, who purchase one of those flat screen TV’s and save a ton of money. Guess what?
All 300 are automatically entered into a raffle, and within the next 24 hours, one of therm, will win, a $5,000 dollar home entertainment system.Huh? That’s correct.
They will be allowed to choose, up to $5,000 dollars (worth of retail value), for the home entertainment system of their dreams.In fact, strategic list building 101, is as fundamental as bullet charts are in effective and totally efficient financial analysts..
(You can find out how and why, my collaboration partners, primarily Rachelle Tan over at jscharting.com fame, help cutting edge companies, many of whom are national or International brands, and certain bullet charting techniques, makes for a much better alternative, for these corporations, than the more traditional meter or gauge charts.
This Is How And Why Some Form Of Power List Building Definitely Makes Sense!
Are You Definitely Starting To Appreciate The Potentially Profitable Role Positive Word Of Mouth And Mouse Can Definitely Play In Systematically Building Your Brand!
Let’s hope so.But that’s not all. The other 299 (or X number of ) runner ups, for this particular promotion. Well, as long as they drag a friend back with, within the next 72 hours. And spend at least $20 dollars. They automatically save 25%.
Plus, once again. One of them, will automatically win, a $2,500 shopping spree credit. And the 3rd prize runner up, will automatically a $1,000 dollar shopping spree credit.
Of course you know, these extremely giddy individuals will be constantly posting their really cool pictures and videos, all over social media 24/7, correct? No doubt. Wouldn’t you? Me too!
But here’s thing. Unlike the vast majority of the big boxes major competitors.Each time, they or you and I, promote an extremely sensitive offer of some kind.
Guess what? There is no outrageously expensive, traditional advertising and or promotional cost to account for.Correct? Which means, instead of the big box store, or major retailer of any kind, having to first deduct X% of the cost, from their initial, gross front end profits.If there are any.
Instead, they just count their initial, gross front end profits. Can you live with an arrangement like that? Me too.
Hopefully this extremely watered down hypothetical marketing example. Has definitely opened your marketing eyes, to what’s truly possible, once you start pro-actively list building.Any questions?
Hopefully You Now Have Far More Potentially Profitable Reasons For Pro-active List Building!
P.S.Now as is customary during this part of our show.Please share your extremely valuable comments (in the comments section below) that you can apply to your business,
product or service in the next 30 days or less!
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And if you’re currently registered on Linkedin or twitter,and you’re serious about about doing some type of power networking.Let’s get connected asap!
Extremely important note:And if by chance, you happen to know any of the lesser known podcasters,who also target,small business owners,service providers or aspiring startups entrepreneurs etc.
And they’re pro-actively looking for potential guest speakers.Please don’t hesitate to-either- pass their name and contact information directly to me or vice versa!Thanks!
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