This Is How And Why Profitably Marketing Your Business or Service Definitely Doesn’t Have To Be Outrageously Expensive Or Complicated!
Let’s be brutally honest here. Constantly testing and tweaking, your current, on or offline advertising or marketing/promotions, can be or quickly become, a full time job, or process, in and of itself, correct? Absolutely.
Recently, I just discovered,(much to my dismay!), one of the videos on my home page,which links to an affiliate service I currently promote, currently doesn’t work. Why? Who knows. But it definitely needs to be dealt with asap.Right? Absolutely.
And by the same token, when it comes to effectively marketing your business or service or various products.
Not only do you need to at least understand the basic proven fundamentals, of on or offline marketing/promoting, correct? But you also need to be constantly A/B split testing, monitoring and tweaking as you go. Would not agree? Great.
That being said. The remainder of this blog post, (and possibly series),is dedicated to demonstrating, how and why you should be open to constantly doing so. Are you finally ready to start applying, (meaning at least inexpensively testing) how to systematically go about doing so? Great.Let’s have a closer look.
Hopefully You’re Truly Starting To Appreciate How A Customized marketing Plan Or Strategy Can And Will Work To Your Full Advantage!
Let’s take two, entirely different examples, to hopefully drive home a universal, and potentially profitable marketing mindset and concept. Let’s say you are (either) the owner or one of the senior marketing/PR (Public Relations) directors, for a retail furniture store. With one primary location.
Which means, even though your company, routinely invests, anywhere from $25,000 -$40,000 dollars per month, on those outrageously expensive, semi effective, traditional advertising or promotional campaigns.Like local billboards.
You are well aware, your typical, (CPL) cost per lead, typically ranges, just depending on whether, you’re using, prime time, local radio, TV or local Sunday newspaper inserts. Or the occasional local billboard ad campaign.
Or your quarterly, direct snail mail campaigns. When you blanket certain higher income zip codes, with one or two sided post cards etc. Whatever the case may be.
On average, you’ll typically pay, anywhere from $125 to a staggering $425 dollars per lead. Ouch. On the other hand, suppose your company, went proactively looking for, a local up and coming CFP (Certified Financial Planner) or CPA, (Certified Public Account.)
Who hasn’t quite fully established themselves just yet.And therefore, isn’t currently charging, the higher end rates. Hopefully, things will change fairly quickly. Anyway.
You offer to refurnish, (either) their entire apartment/condo or their single family home. And what you propose is. You will gladly allow them to purchase, at least $10,000 or X amount of repossessed furniture.
For literally just 5-10 percent above your actual hard cost. Or virtual at your actual hard cost.This way you can safely afford to pay for both the delivery and the employee costs.
Who Says You Can’t Profit Simply Because Your Initial Front End Only Or Barely Breaks Even!
And let’s your actual hard costs, are around $4,700 dollars. And this amount, is what you in essence trade, (or barter) if you will, with this upcoming X.
Meaning, it may actually end up being, your auto mechanic, landscaper, CPA, interior designer, estate planner, computer repair specialist or non franchised florist. And please keep in mine. You don’t have to automatically,barter up in the thousands of dollars.(Like this particular hypothetical marketing example does.)
But in this particular case. Since the up and coming CPA, has just went out on their own. You offer to trade therm $10,000 dollars, or X worth of recently repossessed furniture. So they can refurnish, both their living room and bedroom etc.
And since your actual cost is just $4,700 dollars.And since they would normally charge, (initially anyway), a standard monthly retainer of just $750 per month. For about 90 minutes of one on one consulting time.
Which means, their normal hourly rate is just $500 dollars per month. So you strategically trade, which buys you an instant consulting credit of six, 90 minute sessions, for the next six months. Technically, it’s a little over six months.
Here’s the point. Since the CPA or computer repair specialist. Will constantly come in contact, with local individuals, who either, rent, run their own business or service. Or they currently own or are in the process of buying their first or second home, correct?
Are You Starting To Fully Appreciate How The Right Power Networking Can Easily Lead To Some Additional Long Term Profits?
Or you can just consult once a month, for an hour a session, and your $4,700 dollar barter credit, earns you just over nine months off hour long consultations.($4,700 / $500 dollars per hour = 9.4. hour long session.)
But here’s what’s really going on here, on a rather massive scale. Thanks in part, to the CPA or computer repair specialist-s, continuous presence on and off of social media.
You know, at least some of the frequent visitors,(be they personal or professional in nature, to the CPA’s house or apartment, will definitely want to know, where or how, the CPA got their great looking furniture, correct? Even though it’s repossessed.
And remember, since your retail furniture business, routinely invests, anywhere from $25,000 -$40,000 dollars a month, on the aforementioned traditional advertising or promotional methods.
In order to further pique the interest of the CPA-s visitors to their home/apartment. You go out and barter with a local retail appliance owner, whose not franchised.
And you trade them, a repossessed sofa and love seat, in exchange for a state of the art 65 inch colored TV. And state of the art home entertainment center.So whenever they host a Super Bowl or major league baseball, Word Series party.Or they host friends for a major championship boxing event.
Look at all the targeted exposure. And if you find out they’re big championship boxing fans. You’ll spring for $75 or X amount of dollars worth of pizza and wings. They supply their own booze.This way, the CPA or computer repair specialist, will be forced to invite some guests, correct? No doubt.
In part two, you’ll discover why, you or your major competitors, can profitably go about marketing your business or service. Without it being outrageously expensive or complicated.
Keep Systematically Building Your Long Term Profits Simply By Becoming A Much Better Net Worker!
P.S.Now as is customary during this part of our show.Please share your extremely valuable comments (in the comments section below) that you can apply to your business, product or service in the next 30 days or less!
As always, if you got any value out of this post, please share this on your favorite social media sites or tweet this.Thanks!
And if you’re currently registered on Linkedin or twitter,and you’re serious about about doing some type of power networking.Let’s get connected asap!
Extremely important note:And if by chance, you happen to know any of the lesser known podcasters,who also target,small business owners,service providers or aspiring startups entrepreneurs etc.
And they’re pro-actively looking for potential guest speakers. Please don’t hesitate to-either- pass their name and contact information directly
to me or vice versa!Thanks!
And be sure you grab your explosive free 22 step small business marketing idea kit series,because it will help you increase your gross profits by as much as 25% in the next 90 days or less.
And help you master your effective communication in marketing skills.(No matter what your particular niche market is.) It’s a $97 dollar value and it’s free!
